#4: Scrub Daddy
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Handle: @scrubdaddy
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Following: 1.6M
Many of the most popular videos on TikTok could be defined as “unhinged.” That’s the word TikTok likes to use to describe content that’s chaotic, weird, and hilarious all at the same time.
Unhinged content has a shock factor that makes it stand out and helps boost engagement — at least, when done well.
And Scrub Daddy, the happy face-shaped dish scrubber, is one of the brands doing it best.
They have a series where a massive version of the bright yellow scrubber goes on adventures, snappy content calling people out for cleaning their dishes with other products, and late-night-infomercial-style videos.
It’s ridiculous, random, and — if their 1.6M followers are any indication — it’s clearly paid off.
Takeaway TikTok Tip: It isn’t for everyone, but if your brand is comfortable being bold and ridiculous, try leaning into “unhinged” content as part of your TikTok strategy.
