30+ ChatGPT SEO Prompts for Better On-Page Optimization

Search engine optimization (SEO) is a never-ending trial and error. The pressure to find the right keywords and optimize content is overwhelming. And when you think you’ve nailed it, Google hits you with a new update, and suddenly, your search engine rankings are in freefall.

But what if we told you that AI tools like ChatGPT can manage and speed up your SEO workflows? 

ChatGPT acts as your personal SEO assistant, helping you fine-tune content that both search engines love and your audience connects with. ​In fact, a survey shows that 58% of professionals use it to generate and optimize content, 20% for metadata, 15% for keyword research, and 8% for benchmark analysis. 

However, ChatGPT’s results are only as good as your instructions. This guide shows you how to craft perfect ChatGPT SEO prompts and shares 30+ examples to level up your strategy.  

What are ChatGPT SEO Prompts?

ChatGPT SEO prompts are carefully written instructions you give to ChatGPT to get an SEO task done, such as suggesting keywords, creating an outline, optimizing image alt text, crafting an SEO-friendly blog, and more. 

ChatGPT uses extensive training data to process these prompts and generate tailored suggestions that align with your search intent, saving you time and effort.   

Benefits of Using ChatGPT SEO Prompts

SEO doesn’t have to be complicated, and ChatGPT prompts ensure that. Here’s how: 

💡 Break through writer’s block instantly: ChatGPT handles SEO brainstorming with open-ended prompts like ‘What are the latest trends in sustainable fashion SEO?’ unlocking fresh content angles and keyword opportunities

⚖️ Keep your content style consistent: Set the tone once (friendly and conversational or formal APA style) and ChatGPT ensures every piece stays cohesive and on-brand

🔍 Optimize on-page SEO effortlessly: Use prompts to refine content with relevant keywords, FAQs, and LSI keywords for better rankings (without keyword stuffing)

📈 Focus on strategy more: ChatGPT handles SEO groundwork so you can prioritize creativity and analysis. No wonder 71% of marketers say generative AI frees them up for bigger wins

How to Create Effective ChatGPT SEO Prompts? 

Whether creating ChatGPT prompts for marketing, sales, or SEO, give the AI clear, context-rich instructions. Nail this, and you will get SEO-driven, well-structured content that ranks.

So, follow these best practices to generate result-oriented SEO prompts 👇

1. Be specific about what you want 

ChatGPT works best when given clear direction. Before you write the prompt, identify the SEO task you need help with. 

• Need keyword ideas? Ask, ‘Generate 10 long-tail keywords for [topic] with low competition and high search intent’
• Looking for a blog post outline? Specify, ‘Create an SEO-friendly blog outline for [topic] with H1, H2, and H3 tags’
• Want to optimize a paragraph? Instruct, ‘Rewrite this paragraph to naturally include the keyword “[target keyword]” while improving readability’

2. Provide context for better results

Context is key to getting more relevant answers from ChatGPT. Think about what information would help guide the AI. This could include: 

Category	Description	Examples
Target topic or keyword	What’s the main focus of the content?	‘Digital marketing for startups’ or ‘AI-powered SEO tools’
Audience	Who is this content for?	‘Written for beginners’ or ‘Targeting small business owners’
Purpose	What’s the goal of this content?	‘To educate,’ ‘To generate leads,’ or ‘To rank higher on search engines’
Tone or style	How should it sound?	‘Use a persuasive and data-driven tone’ or ‘Keep it friendly and conversational’
Role	What perspective should the content take?	‘Act as an SEO expert,’ or ‘Write like a digital marketing coach’

3. Be clear about the output format

SEO content often requires strict formatting, such as titles under 60 characters, keyword placement in headings, or a JSON-LD schema for structured data. Tell ChatGPT exactly what format or criteria you want in the answer to avoid ambiguity and unnecessary edits. 

Some examples of instructions are: 

Category	Bad prompt	Good prompt
Number of items	Give me some blog title ideas for a fitness blog	Provide five blog title ideas for a fitness blog
Character or word limits	Write a meta description for a blog on email marketing	Write a meta description under 155 characters for a blog on email marketing
Output type	Suggest keywords for digital marketing	List 10 long-tail keywords for digital marketing in a table with search volume and competition level
Formatting request	Write a LinkedIn post about content marketing	Write a LinkedIn post about content marketing. Format it as: Hook (first sentence, attention-grabbing) Main content (2-3 short paragraphs with insights or tips) CTA (Encouraging engagement or action)
Examples to include	Write an SEO-friendly blog outline for ‘Remote Work Productivity’	Create an SEO-friendly blog outline for ‘Remote Work Productivity.’ Use examples of successful remote companies and real-world productivity challenges to make it actionable

4. Use SEO data and reference materials 

ChatGPT doesn’t have live search data, so it doesn’t know the actual search volumes or keyword difficulty. But you can feed it with specific SEO details like:

• Keyword research (search volume, competition level)
• User intent (informational, transactional, navigational)
• Competitor insights (common content structures, word count)
• Search engine results page (SERP) trends (featured snippets, listicles, FAQs)

As of GPT-4, you can upload documents like brand guidelines or past blog examples to show the AI your preferred tone, structure, and formatting. GPT-4o can also browse the internet, so if you have links to studies, competitor blogs, or reference materials, paste them directly into the prompt for better accuracy.

5. Refine and iterate

Don’t accept ChatGPT’s first answer as final. If details, structure, or keywords are missing, tweak the prompt.

📌 For example, if ChatGPT’s outline on ‘Effective Marketing Strategies for Small Businesses’ lacks a key section, like ‘budget planning, refine it with a follow-up:

✔️ Great outline! Add a section on budget considerations for each strategy.

Need a different tone or more variety? Ask:

✔️ Rewrite this in a more conversational style.

✔️ Give me five more examples.

Keep iterating until the content gets closer to your ideal outcome. 

30 Examples of ChatGPT SEO Prompts

To get started, here are 30+ examples of ChatGPT prompts tailored to various SEO tasks. Feel free to copy, tweak, and use them in your workflow. 

(For convenience, we’ve grouped them into various categories.)

A. Keyword research prompts 

1. List 10 broad seed keywords for [industry] that cover different aspects of the niche.

2. Generate a list of long-tail keywords related to [product] to drive more traffic to the product page. 

3. List 10 latent semantic indexing (LSI) keywords related to [primary keyword] that commonly appear in top-ranking content.

4. Group these keywords into topic clusters based on search intent and semantic relevance. [Insert keyword list]

5. Recommend blog post angles for these keyword clusters, focusing on search intent and audience needs.

B. Competitive analysis prompts 

6. My blog [insert blog link] focuses on eCommerce SEO, similar to [competitor website]. Compare both blogs and identify topics and subtopics they’ve covered extensively, but I haven’t. Suggest high-impact content opportunities to close the gap. 

7. I’m in the eCommerce SEO industry. Find keywords where [competitor website] outranks [my website]. Identify weak spots like low-quality backlinks or thin content to outrank them. [Insert competitor’s blog page link]

C. Content ideation & creation prompts 

8. Create a content brief on [topic]. Include ‘word count,’ ‘primary keyword,’ ‘meta description,’ ‘meta title suggestion,’ ‘H1 suggestions,’ and ‘instructions for writers.’

9. Write a short (max 120 words), SEO-friendly introduction for a blog on [topic] using the keyword naturally. Provide two versions:

1. A straightforward intro on what the article covers
2. A problem-driven introduction highlighting an issue the [topic] solves

10. Outline a comprehensive article on [topic]. Include six main sections with brief bullet points on what to cover in each. 

11. You’re an expert in [industry] and its applications. Write a 1,500-word blog post on [topic] based on this outline. Incorporate the following keywords throughout to boost search engine optimization. [Insert outline and keyword list]

12. Provide a concise conclusion for a blog post on [topic]. It should summarize key points and include a call-to-action (like encouraging a comment or newsletter sign-up).

13. I’m writing a blog post on [topic]. Suggest ten titles, each under 60 characters, that include the exact keyword. The titles should be engaging and appealing to the audience.

D. On-page SEO prompts 

14. I’m writing an article about ‘[topic]. What would be the best SEO-friendly URL structure? 

15. I plan to write a comprehensive guide about [topic]. How should I structure my header tags for SEO?

16. How can I strategically place CTAs in my [masterclass topic] to maximize sign-ups and attendance?

17. Based on my sitemap, suggest five internal linking opportunities and possible anchor texts of no longer than five words for my [topic] blog post. [Insert your website link]

18. Write an alt text (under 125 characters) for an image about [image description]. 

E. Content optimization prompts 

19. Rewrite this article with SEO best practices, including keywords like [insert keywords], meta descriptions, and subheadings. [Insert article link]

20. Generate an SEO-friendly meta title (60 characters max) and description (160 characters max) for a blog on [topic]. Place the keyword near the beginning for better search visibility.

21. Summarize this blog post in bullet point format for improved readability. [Insert blog post link]

22. Evaluate the readability of this blog post. Shorten lengthy paragraphs, use bullet points, and improve the format for a more visually appealing layout: [Insert blog post link]

23. My blog post [topic] has a 70-character title tag. Suggest a revised SEO-friendly title that captures the essence of the post and fits within the optimal character limit. 

24. Proofread this blog post to identify and correct any grammatical errors, typos, and mistakes: [Insert blog post link]

F. Local SEO prompts 

25. Examine the local SEO strategies of the top three competitors for a [type of business] in [city, state]. Provide insights on their keyword strategy, backlink profile, and Google Business Profile optimization. [Insert competitors’ website link]

26. Develop a content marketing plan to boost the local SEO of a multi-location [your business] in [your market localization]. Include localized blog posts, product/service spotlights, and partnerships with local influencers.

G. Technical SEO prompts 

27. I run an eCommerce store with multiple product categories and subcategories. My website is [insert link]. Generate a valid XML sitemap for these pages: [insert all webpage links]

28. Generate an FAQ schema markup for the following questions and answers to improve search visibility: [List your questions]

29. I run an eCommerce store on [website name], where products appear under multiple categories. How do I add canonical tags correctly?

30. Generate hreflang tags to ensure proper targeting of pages for [country] in [language], [country] in [language], and [country] in [language]. These tags should correctly specify the language and country combinations for each page. 

31. Analyze the crawlability and indexation of [website URL]. Identify pages blocked by robots.txt, no index tags, or canonical issues. Provide recommendations to improve indexation and ensure important pages are accessible to search engine crawlers.

32. Audit redirects and broken links for [website URL]. Identify 404 errors, improper 301/302 redirects, and redirect chains or loops. Suggest optimizations to ensure smooth navigation and preserve link equity.

Common Mistakes to Avoid

While ChatGPT is a great ally, a few missteps can hurt your SEO more than help. 

Here are some common pitfalls to watch out for: 

❌ Relying on ChatGPT for factual data or live SEO metrics

ChatGPT doesn’t have access to real-time data like search volumes, Google rankings, or analytics. So, asking questions like ‘How many searches does this keyword get?’ or ‘What’s the competition for this query?’ might give suggestions that sound plausible but have zero search demand​.

❌ Believing everything it says (without fact-checking)

ChatGPT often hallucinates, meaning it may produce text that looks legit but is actually inaccurate or made up. This includes fake statistics, invented references, or incorrect explanations. 

For SEO, publishing misinformation hurts credibility and weakens your content’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

❌ Letting ChatGPT replace human insight and experience

Another common mistake is using AI output as-is without any human touch.

Google’s helpful content guidelines prioritize experience and expertise. If your content reads like a generic AI summary with no unique insights, it may struggle to rank.

❌ Ignoring ChatGPT’s knowledge cutoff and bias

ChatGPT’s knowledge has a cutoff—late 2021 for GPT-3.5 and up to 2023 for some GPT-4 versions. If you need insights on recent SEO changes (like a 2024 Google algorithm update or the latest ranking factors), ChatGPT may give outdated advice.

Limitations of ChatGPT SEO

ChatGPT makes content creation and SEO faster, but it has flaws. 

Here’s where it falls short: 

• Limited understanding of search intent: ChatGPT can guess intent based on keywords (e.g., ‘how to ___’ is likely informational). However, it doesn’t know what Google is showing for that query. If you want to avoid this, get the ChatGPT Plus subscription, which includes a browsing feature for live search results
• No access to your site’s data: ChatGPT doesn’t know your business, audience, conversion rates, brand voice nuances, or customer pain points. For example, ChatGPT can suggest generic fixes for a technical SEO issue, but it doesn’t know your site’s CMS quirks, server setup, or history of issues
• Keyword optimization challenges: ChatGPT can generate keyword-rich content, but it can’t identify trending or competitive keywords. It may also force keywords unnaturally, harming readability. And fail to integrate related terms (LSI keywords), which weakens content relevance
• Learning curve: Using ChatGPT effectively isn’t as simple as it seems. Asking broad questions rarely delivers perfect results. Plus, it takes trial-and-error to refine prompts and get useful, SEO-friendly content

Master these ChatGPT limitations to unlock its full potential for smarter, more effective SEO. Or you could use a stronger ChatGPT alternative for real-time insights, faster results, and more accurate keyword optimization.

Use AI as the Better Alternative

Brain is not your average AI content generator. It’s a context-aware AI built within , the everything app for work.

Unlike ChatGPT, which starts fresh with every prompt, Brain works inside your workspace and understands your SEO projects, tasks, and documents to provide real-time, more relevant insights. 

Read on to discover how Brain fits into your SEO workflows: 

1. Generating high-quality SEO content  

Brain helps you write search engine-optimized blog outlines, meta descriptions, and page titles. You can further refine content for readability and keyword integration while adjusting the tone and style based on your audience.

2. Suggesting industry-specific keywords

Brain learns from your projects, content strategy, and industry to suggest up-to-date, relevant keyword ideas that align with your business objectives. It also helps you spot emerging industry trends that your competitors haven’t covered yet and missed content gaps in your existing content strategy. 

3. Optimizing content in real time   

Brain also monitors your content and flags areas that need updates. This keeps your content fresh, relevant, and optimized for new rankings. For example, it helps: 

• Suggest keyword placement to boost search visibility
• Identify keyword overuse or underuse and adjust naturally
• Improve readability by simplifying complex sentences
• Adapt tone and voice based on your target audience
• Flag broken links or missing redirects

’s Marketing Project Management Solution can also simplify your SEO efforts. It’s a complete solution for marketing teams that combines templates, automation, and collaboration tools to keep campaigns organized and running smoothly.

Let’s say you’re running an SEO campaign for an eCommerce brand selling organic skincare products. With this team solution, you can keep everything intact in one place. 

For example, use Docs within this solution. It’s built into the platform, making it easy to create, edit, and collaborate on blog posts, reports, and SEO strategies.

Once the content is live, use Dashboards to monitor real-time performance. You can add widgets to track keyword rankings, organic traffic, and bounce rates to know what’s working.

And since SEO requires constant updates and monitoring, Automations can help you set up triggers to save time. For example, it can: 

✔️ Creates an optimization task if a blog post drops in Google rankings

✔️ Notifies the content team when a keyword needs refreshing

✔️ Auto-assigns outreach tasks when a new backlink opportunity is detected

Take Control of Your SEO Strategy with

ChatGPT is great for quickly generating content, but it falls short when managing a comprehensive SEO strategy.

Brain takes it further by integrating directly into your entire SEO workflow. It creates content, tracks performance, suggests improvements, and aligns your SEO efforts with your objectives.

In short, you get the best of both worlds: a top-tier project management platform with an AI assistant built-in to brainstorm, write, and organize your SEO content.

Ready to optimize your SEO strategy? 

Sign up for today! 🙌

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