In 2024, Google launched AI Overviews (AIOs), a search engine results page (SERP) feature that uses AI to generate answers to queries. AI Overviews allow users to get an answer to their question directly at the top of the SERP rather than clicking off to an actual search result link.
AI Overviews have caused quite a stir, with many users finding inaccuracies in the AI-generated responses and many businesses seeing traffic from Google decline. Yet, despite this, Google reports AI Overviews are widely used.
So, just how often are AIOs showing up in results, how do users actually feel about AIOs, and how are they really impacting site traffic?
I’ve got answers (not sourced from AI) to all that and more in this breakdown of Google AI Overviews statistics complete with a handy infographic to help you stay informed and one step ahead of AI in the search space.
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Google AI Overviews statistics and facts: Our top picks
Here are the most crucial data points surrounding Google AI Overviews that you won’t want to miss.
🚨 Could these common website mistakes stop your business from showing up in AIOs? Find out for free here!
1. About 43% of AIOs link back to results from Google itself.
Google appears as a source in nearly 44% of all AI-generated Overview answers.
2. Nearly 100% of keywords that trigger AI Overviews are of informational intent.
AI Overviews only have a 10% chance of showing for commercial or transactional keywords.
3. About 81% of AIO SERPs also include a “People Also Ask” section.
With both AIOs and PAA taking up valuable SERP space, it’s more important than ever for you to prioritize your Google rank in terms of both SEO and PPC.
4. 40% of sources shown in AIOs would rank in spots 11-20 on the SERP, rather than the top 10.
With nearly half of AIO sources having a ranking lower than the top 10, this indicates that higher-ranking content won’t necessarily have a chance to pop up in an AIO.
5. The top 50 domains on Google get nearly 30% of all AIO mentions.
Clearly, AIOs favor high-powered, high-authority sites—making it more difficult for smaller sites to make their way into AI-generated results.
How often are AI Overviews showing?
So, how often can you expect an AIO to pop up on the same SERPs your business lands on? Let’s see what the data says.
6. AIOs show for almost 55% of Google searches.
Odds are, your business is showing up alongside AI Overviews. Be sure to optimize your SEO and PPC strategies with that in mind.
7. Since March 2025, AI Overviews have grown by 115%.
This comes after the March core update from Google.
8. AI Overviews keyword share has doubled since March 2025.
More and more keywords are able to trigger AIOs. Try using keyword tools to get ideas for keywords related to your business that are most likely to have an AIO in their results. From there, you can optimize for those keywords or try to avoid them, depending on your strategy.
🔍 Our Free Keyword Tool can help you tailor your SEO strategy with AIOs in mind!
9. AIOs show up less than normal for local queries.
AIOs only show on about 7% of all local queries.
10. The longer the search query, the more likely it is to get an AIO.
AIOs show up less in shorter search queries and more in longer search queries. In fact, a query with eight words or more is 7x more likely to get an AI Overview in its results.
How are people using AIOs?
If you’re wondering how much attention your customers are paying to AIOs, you’re not alone. Here’s what we know so far in terms of consumer sentiment around AIOs, along with the impact AIOs have on user experience.
💡Ready to incorporate AI in your business’s search strategy? Download our free guide to powerful ways to use AI in Google and Facebook Ads!
11. 7 in 10 searchers only read the first few lines of an AIO.
The majority of Google users aren’t looking past the first third of an AIO result. In other words, they’re only reading about 30% of an AIO’s information.
12. 88% of users click “show more” to expand truncated AIOs—even if they don’t read it.
This might seem contradictory, but while users may not always be reading AIOs in their entirety, many are still expanding them to, at least, see the whole result before scanning past.
13. 70% of consumers say they somewhat trust generative AI search results.
In contrast, a recent AI statistics roundup found that 75% of consumers are concerned about misinformation from AI. However, 50% of consumers also report being optimistic about AI overall. So, it could be that while consumers are aware of the risk of misinformation of AI in general, they’re still open to using it to streamline their daily tasks, like conducting searches.
14. 79% of consumers expect to use AI-enhanced search within the next year.
If your customers aren’t yet taking advantage of features like AIO, expect that to change in the coming year. You can get ahead of this predicted trend by optimizing your strategy for AIOs now.
15. AIOs take up almost half of a user’s screen when searching on Google.
AI Overviews take up 42% of the screen on desktop, 48% on mobile. This pushes organic results way down the page, which might be accounting for the loss in traffic many sites are reporting seeing from Google.
Depending on the device and display settings, AI Overviews can practically take up the whole screen!
16. 81% of queries that get an AI Overview are done on mobile devices.
About two-thirds of all Google searches are done on mobile devices. Now, the majority of those mobile searches are getting an AIO.
17. 25 to 34-year-olds on mobile devices use AI Overviews the most.
This demographic of searchers chooses AIOs as the final answer to their queries 50% of the time.
Do Google AI Overviews reduce clicks?
Like most things in digital marketing, there is no clear yes or no answer to this question, as AIOs vary by industry. Let’s take a closer look at how AIOs are impacting click-through rates.
18. AI Overviews reduce clicks by nearly 35%.
In a study of over 300,000 keywords, there was a correlation between AIO presence and a 34.5% decrease in click-through rates for top-ranking pages.
19. AIOs have decreased CTRs by about 7% for top-ranking sites.
Websites in the top four positions for searches using terms like what, when, where, and how saw over a 7% decrease in clickthrough rates.
20. Some sites have seen a 20-40% decrease in search traffic since the introduction of AI Overviews.
Many business owners and marketers have reported seeing declines in their site traffic in light of AIOs. In the example below, one SEO expert found their traffic to be down 41% in 2024.
Source
21. It’s predicted that organic click-through rates will decrease by 25% by 2026 because of AI Overviews.
However, when a branded result shows in an AIO, CTR for that brand actually increases.
22. Overall, SERPs containing AI Overviews show 96% fewer sitelinks, 84% fewer videos, and 75% fewer Knowledge Panels.
They also trigger less thumbnails and Top Stories features.
23. 58% of Google searches now result in zero clicks.
This indicates that AI Overviews could be causing users to not click off from the SERP.
Data source
24. 63% of businesses reported that Google AI Overviews have positively impacted organic traffic, visibility, or rankings since its rollout in May 2024.
On a more positive note, business owners are now embracing AIOs as valuable ranking opportunities in 2025.
25. AI Overview SERPs have resulted in lower CTRs overall compared to SERPs without AIOs for both organic and paid results.
A recent study looked at data from throughout the past year and found that both paid and organic CTRs trend down when AIOs have been shown.
Data source
Even more Google AIO statistics and fun facts
Want even more Google AIO statistics? I’ve got you covered!
26. Keywords with an average CPC between $2-$5 trigger AIOs the most.
AIOs appeared 32% of the time for keywords within this CPC price range. Meanwhile, more expensive keywords costing $10 or more only saw AIOs about 17% of the time.
See how much keywords might cost in your industry using our free 2025 search benchmarks report!
27. Queries containing technical terminology, jargon, or industry-specific, complex terms are 48% more likely to get an AI Overview.
This likely also means that many long-tailed keywords, which are frequently favored by marketers and advertisers since they tend to have higher search intent, have an increased AIO presence in their results.
28. Ecommerce queries rarely get AI Overviews.
In fact, the presence of AIOs in ecommerce queries has declined—with only 4% of ecommerce searches getting AIOs, compared to 29% when AIOs first rolled out.
29. The industry that saw the biggest increase in AIO presence on SERPs this past year was B2B technology.
The presence of AIOs for B2B tech-related queries increased from 36% to now 70% of SERPs containing AIOs. This is followed by Insurance (17% to 63%) and Entertainment (2% to 37%).
30. 5.5% of AI Overviews include information from Reddit.
This makes Reddit the most popular site sourced in AI Overviews, followed by Quora (4% AIO share), NIH.gov (1.8% AIO share), and WebMD (1.5% AIO share).
Source
31. The typical keyword that triggers an AI Overview has a difficulty of 12 and a volume of 500.
Using keyword tools to familiarize yourself with your industry’s typical keyword volume and difficulty ratings can help you gauge how frequently AIOs might show up in searches relating to your business.
32. Longer AI Overviews contain more sources overall.
The longer an AI Overview’s answer, the more sources it cites. AIOs under 600 characters cite about five sources, while those over 6,600 characters cite around 28 sources.
33. AI Overviews uses the widest range of sources among all AI-powered search engines.
While there are other AI-supported search solutions emerging, Google’s AI Overviews currently has the biggest variety in the sources that it pulls.
34. In May 2025, Google expanded AI Overviews to cover users in 200 different countries and 40 languages.
AIO support was added for users who speak Arabic, Chinese, Malay, Urdu and more.
Google AI Overviews infographic
Here is our complete infographic of all the AI statistics and facts you need to know.
What this data on Google AI Overviews means for your business
While many of the Google AI Overviews stats we reviewed were very different from one another, they all point to the search landscape changing fast. Google AIOs are reshaping the SERP, so it’s best to use data like the above to stay on top of current trends and ahead of your competition. For more help maximizing your search strategy, see how our solutions can elevate your business on the SERP and beyond!
