With the boom of AI tools in recent years, roughly 60% of small businesses are already using AI in their marketing strategies. Odds are, you’ve likely already tried using AI for some parts of your business management and marketing. But, have you considered AI for your creative strategies?
Nearly 40% of businesses specifically use AI to create or edit images for their websites, social media pages, and more. With the right prompts, you can join in on the AI image fun in a way that stays true to your brand’s marketing. Here’s how to do just that with these AI image prompt tips, ideas, and examples!
3 quick AI image prompt tips
Crafting the perfect AI image prompt for your business’s unique creative needs requires a bit of finesse. Use these three AI image prompt tips to guide your prompt writing.
1. Consider your tool options
No two AI tools are the same, and you’ll get different image results for the same prompt depending on the tool you use. So, you may need to test a few to see which AI tools work best for your business’s marketing images and videos. To start assessing your options, check out this list of AI content generators and these AI photo generators.
An example of an AI image tool.
2. The more details you include, the better
To start, you should always include example images in your AI image prompts to provide your AI tool with some inspiration. Here are some other key details you could also mention in your AI image prompts:
- Image type (photo, illustration, product shot, etc.)
- Image subject (product, person, object, scene, etc.)
- Image sizing specs (use this guide to social media image sizes here)
- The desired mood for the image
- The desired art style
- Your brand style guidelines
- Your brand colors and small business logo
- The type of background/setting you want
- Any key elements you want in the foreground, like product photos or a brand mascot
- Font formatting for any text elements in your image
- Your goal or purpose for the image
- Your image’s target audience
- How you want your audience to feel looking at the image
Additionally, if you’re asking a question about an image, be sure to specify in your prompt the length you want your response to be to save yourself from parsing through a lengthy AI-generated answer. For videos, you might also need to include a script for closed captioning.
3. Continue to invest in traditional design solutions
No AI tool will ever be a replacement for a professional design team, so if you work with a marketing partner, freelancer, or other resources for creative solutions, continue to do so. Using a mix of both AI-generated and manually created images could help maintain your brand’s authenticity. Plus, to minimize any risk of using AI for your marketing creative, you’ll want any design professionals you currently work with to review and edit all final AI-generated images.
💡 Ready to leverage AI across all your marketing channels? Download our free guide to powerful ways to use AI on Google and Facebook.
AI image prompts any business can use
No matter your niche market, these AI image prompts can be crucial to your business’s marketing success.
- Suggest images I could use on my [industry] website that targets [keywords]. [Paste link to site]
- What are some images I could include in my [industry] business’s content to rank in image results for the following keywords: [keyword list]
- Draft alt-text for the attached images targeting the following keywords: [insert keyword list and attach images]
- Create an eye-catching image of [product or service offer] I can use as a banner on my [industry] website.
- Arrange the following statistics into an infographic I can feature on my website [website link]. [paste stats]
- Create an image of [product] being used in a modern, vibrant setting to highlight its features.
- Generate a professional, high-quality image of a [product] with different angles, showcasing its key attributes.
- Illustrate an image that reflects the core values of my business—[list core values]. Make it feel personal and authentic.
- Create a photo-like image of a customer happily interacting with my business (e.g., at a shop, using a service).
- Design an image of a workshop or office setting where my team is actively working on [product or service].
- Create a festive image for [season/holiday], showcasing my product or service in a themed setting.
- Design a promotional flyer or poster for an upcoming [event/product launch] with bold text and vibrant colors.
- Create a few example mascots I could use to promote my [industry] business and connect with [target audience].
If you’re looking for industry-specific AI prompts for businesses, we’ve got that here, too.
