5 Alternative Ways to Approach Your Black Friday Marketing Campaign |

#1: Try a “Shop to Give” Fundraising Initiative

In recent years, we’ve seen an increase of brands switch up their Black Friday marketing strategy by supporting social causes instead. 

Sustainable clothing brand Kotn donates all of its sales (up to the value of $250,000) to building primary schools in rural Egypt, where the cotton for their collections is grown.

Reusable drinkware brand MiiR also donates its sales to different initiatives. Last year, they matched every dollar spent by donating to their nonprofit partner, charity: water.

While a 100% sale donation isn’t financially viable for most businesses — there are ways to echo the same sentiment, on a smaller scale. 

You can donate a percentage of your profits to a cause you’re passionate about, or donate a product in your inventory every time a sale is made.

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