#3: Clif Bar & Co.’s Affiliate Marketing Program
Clif Bar & Co. products are a go-to for outdoor enthusiasts of all kinds. But a large, diverse audience like this can make it difficult to create content that resonates.
The brand’s winning idea?
Tapping into Influence, ‘s influencer marketing platform, to identify and leverage top-performing partners according to their audience personas (hello, brand new affiliate marketing program).
By keeping a pulse on monthly performance in using ‘s influencer analytics tools, Clif Bar & Co. is equipped to create top-notch content tailored to their audience’s preferences.
The takeaway: Continuous analysis is key. Your campaign data is packed with actionable insights to tweak, refine, and optimize your influencer marketing strategy.
TIP: Streamline creator discovery and management when you sign up for Influence — schedule a call to learn more.
