While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources.
But with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved ones. So in this article, we’re giving you everything you need to close out the year strong without sacrificing your sanity!
Contents
December snapshot
Here’s a quick look at December for your creative marketing brainstorm.
December awareness
For cause-based marketing, December is the national month for:
- Business planning
- Car donation
- Drunk and drugged driving (3D) prevention
- Food service safety
- Human rights
- Learn a foreign language
- Safe toys and gifts
- Sharps injury prevention
- Spiritual literacy
- Operation Santa Paws
It’s also National Tie Month, Pear Month, Root Vegetable Month, Exotic Fruits Month, and Bingo’s birthday month. Who knew?
December holidays
As if you didn’t know them!
- Hanukkah (December 25-January 2; changes annually)
- Christmas (December 25)
- Kwanzaa (December 26-January 1)
- New Year’s Eve (December 31)
December diversity and inclusion holidays
You can find plenty of inclusive holiday marketing ideas here!
- Human Rights Month
- World AIDS Day (December 1)
- International Day for People with Disabilities (December 3)
- Human Rights Day (December 10)
December national days
We’ll be covering all the festive December national days in this post (Free Shipping Day, Gingerbread House Day, etc.) but here are some unique national days.
- InterNinja Day (December 5)
- Human Rights Day (December 10)
- World Trick Shot Day (first Tuesday in December)
- Cat Herders Day (December 15)
- Underdog Day (Third Friday in December)
- Homeless Persons’ Remembrance Day (first day of winter)
- Make Up Your Mind Day (December 31)
- Universal Hour of Peace (December 31)
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December marketing ideas around monthly awareness
Alright, now onto a deeper dive into December marketing ideas!
National Safe Toys and Gifts Month
The holiday season is the perfect time to give back to those in your community. Host or participate in a toy drive and encourage your customers to do the same.
Here are some ideas for your toy drive:
- Set out a large box for customers and community members to drop toys in.
- Offer a promotion for customers who donate to your toy drive—you can give them a coupon for their next visit, a percent off a purchase, or a stamp on their customer loyalty card.
- Partner with other local businesses in your area to get the word out about your toy drive and encourage them to leave a box out at their business.
- Share photos of your participation on social media and tag the charity you’re working with.
- For a list of toy drives, check here.
If you’re looking to participate in a toy drive as a business rather than host one, you can still take pictures to share on social so you’re getting the word out about how to help children this holiday season.
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National Flu Vaccination Week
Healthcare professionals are urging people to get their flu shots this year. What better way to get the word out than to participate in National Flu Vaccination Week?
Here are some ways your business can get involved:
- Share information on where people in your community can receive a free flu shot.
- Post pictures of you and your team members getting your flu shots or after your flu shots (extra points for a fun and festive bandaid!).
- Reshare resources from reputable organizations about the importance of the flu shot.
- Healthcare businesses can share videos from their professionals about the flu shot.
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By participating in this awareness week, you can show your community that you care about their well-being. And, it’s a great reminder to get your flu shot, too!
National Write a Business Plan Month
Once the holidays are over, January will come quick—make sure your marketing is prepared by taking a look at your own business plan for the next year, or at least for January. Outline any business goals and objectives you want to accomplish next year and determine what’s needed to help you reach those goals.
Here are some questions to keep in mind:
- What marketing strategies do you absolutely need to run throughout the year to help you maintain business or grow? Think: your website, SEO, PPC, and more.
- What marketing strategies do you want to try to reach new audiences or engage with your current audience?
- Are there any gaps in your marketing plan that you need to fill—like a channel your audience frequents that your business isn’t marketing on?
- How will you measure success for your marketing next year?
These questions will help you solidify your business plan, business budget, and marketing plan as you look ahead to the next year.
✍️ Need help with your business plan? Download our free growth strategy guide and template!
December marketing ideas around holidays and observances
Should you decide to go with any of these ideas, you may also want to decide NOT to use generic copywriting! Use this guide to cliche-free, emotion-filled holiday copywriting so you can stay authentic and stand out above the noise.
Hanukkah
Many businesses focus all their December marketing energy on Christmas and New Year’s and leave out a very important holiday: Hanukkah! Make your holiday marketing inclusive by adding Hanukkah decorations to your location, running special promotions that target your customers who celebrate Hanukkah, and by wishing them a happy holiday on your social pages.
Kwanzaa
Kwanzaa is a week-long celebration held in the US every year that celebrates African heritage. It has seven principles:
- Unity
- Self-determination
- Collective work and responsibility
- Cooperative economics
- Purpose
- Creativity
- Faith
Use these as inspiration for your thought leadership and core values-focused content! You can also find plenty of Hanukkah and Kwanzaa material in these Readymade Holiday Social Media Posts & Canva Templates.
Free Shipping Day
Free shipping is a big deal to customers. A LocaliQ consumer survey found that only 20% of people will pay for shipping. If you have an ecommerce business, consider joining in on Free Shipping Day on December 14 by offering free shipping on all purchases.
Don’t forget the #freeshippingday hashtag on all your social posts promoting your offer!
📘 Free guide >> The Best Ways to Promote Your Business (With or Without Money!)
Ugly Sweater Day
There’s nothing that attracts customers like a fun attitude, so take advantage of the festive spirit! Embrace the ugly sweaters on Ugly Sweater Day on December 16.
Here are some dress-up ideas for your business this month:
- Grab some reindeer antlers or wear Christmas pajamas if it’s appropriate for your business.
- Daycare centers can have fun dressing up and encourage a pajama day for students!
- Business professionals can have fun with a holiday-colored tie or socks to get in the holiday spirit.
- Post pictures of you and your employees in your ugly sweaters and offer a discount to anyone who visits in their ugly sweater.
Of course, don’t forget to post on social media with the appropriate holiday hashtag.
Gingerbread House Day
Did you know December 12 is National Gingerbread House Day? Participate in this fun and festive day—here are a few different ways:
- Hold a gingerbread house decorating contest with your employees. Post the finished products on your social sites and have your audience vote for their favorites.
- Ask your audience to share pictures of their gingerbread houses on their social sites and tag you. Choose a winner to receive a special holiday promotion.
- Create a gingerbread display at your business for people to (safely) take pictures in front of.
- Share healthy alternatives for gingerbread houses if you’re a healthcare business or dentist.
- If you’re a bakery, create a build-your-own gingerbread house kit for people to buy.
No matter how you participate, make sure to use the #nationalgingerbreadday hashtag!
First day of winter
While it seems like it’s been cold for the last couple of months, the first day of winter actually falls on December 21. Celebrate with a simple picture on your social media pages, a winter promotion, or with some special treats—to go—at your business location to celebrate.
Holiday marketing ideas to gift your audience
These promotion ideas will make your audience shout with glee!
Host a live (or virtual) party and giveaway
Events are a great way to market your business during the holidays. Have an open house and extend your business hours one evening. Invite local customers and other businesses to stop by and mingle. Serve some food and drinks or get them donated by another local business! A party or open house is a great way to ignite some word-of-mouth marketing and build solid partnerships.
Encourage everyone to pour a glass of their favorite beverage and award some prizes for those who attend.
Send holiday cards (with a promotion!)
There’s nothing more fun than getting mail around the holidays. Gather your contact list and send out holiday or New Year’s cards from your business to them. You can create a traditional card with a picture of your employees and a simple holiday greeting along with a promotional code to encourage them to visit your business during the holidays.
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Customers like to be appreciated, and a holiday card can keep your business on the radar of customers—new or loyal—so that your business comes to mind when they need your services. (More sales promotion ideas here!)
Run a holiday Instagram giveaway
Instagram giveaways are popular throughout the year, but they can give you a real boost in December around the holidays. Think about the goal for your Instagram holiday giveaway—are you trying to get more followers, increase awareness for a specific product or service, or just spread some cheer to peoples’ feeds? From there, determine the right giveaway for your business.
Here are some holiday Instagram giveaway ideas to help you get started.
Create a photo opportunity
You’re busy during the holidays. Save time and money with user-generated content during the month of December. One easy way to do this? Stage a photo opportunity at your location (or outside of your location) by inviting Santa to come or by setting up a winter wonderland for customers to post in front of.
Everyone wants a picture with a gigantic polar bear, so give customers the opportunity to market your business for you by having something fun to take pictures with!
Pick up some props like Santa hats or tinsel garlands and let customers go to town. Make sure to include a hashtag with your company and share, retweet, or regram customers’ photos on social media.
Don’t be shy—get personal on social!
Your business is built by real people, and your customers want to connect with you! By sharing a glimpse into the lives of your employees and yourself, you can help build a connection with your audience.
Share pictures or stories of your family and holiday celebrations on your blog and social media profiles. Do you have a favorite holiday memory that inspired you to open your business? What about a family recipe or tradition? Share yours on Facebook or Instagram and ask your followers what theirs are.
Here are some ideas for personal stories you can share on social media or your business blog:
- Bakers can share a video or recipe on their blogs.
- Photographers can post their family Christmas pictures on Instagram or Facebook and encourage others to do the same.
- Personal trainers should encourage clients and potential clients to join them on holiday road races through social media.
- Makers can share the inspiration behind a specific product.
Sharing this type of content through your social channels and on your website will help you build engagement—and it’s a fun way to connect during the holidays!
Publish a gift guide
A gift guide is a great way to get your name out there and provide a helpful service to your community. We know that people will be searching for holiday gifts online this year more than ever, so write a blog post or social post about gifts for moms, dads, kids, and friends!
The gift guide can include some of your products, but the best way to sell your business is not to sell it at all. Instead, showcase items that are related to your industry:
- Gift Guide for Accountants (tech gadgets, ties, fancy pen)
- Gift Guide for the Home Decorator (Christmas pillow covers, gold candlesticks, electric candles)
- Gift Guide for the Fitness Enthusiast (ice cleats for running outside, winter hat with Bluetooth headphones, Epsom salts for tired muscles)
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People are always looking for gift ideas, so show potential customers how helpful you can be!
Share 12 days of tips or products
Take inspiration from the 12 Days of Christmas and feature a tip or product of the day on your blog or social media feed.
Here are some ideas to get started:
- Fitness-related businesses like personal trainers or health centers can give an exercise of the day to fight off gaining holiday weight.
- Flower shops can feature a wreath or bouquet of the day featuring different holiday colors or flowers.
- Restaurants and bars can showcase a cocktail of the day for the holidays.
You could also run a different deal or offer for each of the 12 days. This will keep people coming back to your social sites each day, which can increase engagement on your pages.
Decorate your location for the holidays
Nothing gets people in the holiday spirit like some festive décor. Take some time to string some lights inside and outside of your location, hang some garland, and out up a tree and menorah. If your location is in an area with a lot of foot traffic, you can also create an eye-catching holiday window display to get people to slow down and check out your location or come inside.
Now is the time to have a little fun and make your business a welcoming place during the busy holiday season.
Take customers behind the scenes
Show customers what your business is like during the holidays with video marketing! Are you a busy baker who is making cakes and cookies? Take customers into the kitchen with a video of preparations for the holidays.
People are curious by nature and giving them a sneak peek of new products or behind-the-scenes action will set you apart from your competitors!
Stay top-of-mind with email marketing
People get busy, but a December email can help you keep sales and leads flowing during the holidays. Stay top of mind with special promotions you’re running, a round-up of local holiday events in your community, or just a simple reminder to visit your business in the New Year. Make sure your holiday email subject line stands out so people will click your email!
Here are some ideas for your December email marketing:
- Dentists can send an email about the best and worst holiday treats for your teeth.
- Fitness businesses can send an email about ways to stay healthy during this busy month.
- Mental health professionals can send an email about ways to de-stress during the holidays.
- Keep it simple and send some Happy New Year wishes.
- Restaurants can send an email about special catering options they have available for family dinners.
People are looking in their emails during the holidays—in fact, 75% look at their emails specifically to find deals and discounts. So, take advantage of that this month by emailing your holiday promotions and using your best December subject lines.
Send a year-in-review email
These types of emails are excellent opportunities to give those marketing goals one last push. Celebrate your growth to reassure customers that they’ve made the right decision to choose you. Reinforce how valuable they were to your achievements this year, to show appreciation and keep them loyal. If possible, recap what they achieved using your product or service to encourage them to continue using your business next year. For more on this, check out our 17 unforgettable year-in-review examples and learn how to write one that drives your year-end goals.
Refresh your online reputation and get more reviews
A good reputation is important for your business year-round, but this might be an ideal time to put a little extra focus on getting reviews for your business.
Take some time to ask your customers for reviews, respond to all your reviews, and make sure you’re managing the most relevant places where customers are reviewing your business—including Yelp, Google My Business, and Facebook.
Update your Google Business Profile
Holiday shoppers are going to be turning to Google for all of their holiday needs, whether for gift ideas, home cleaning, appliance repair, travel, safety, and more. Make sure your business information is up to date so you can get found on search.
Be sure to:
- Verify your contact information
- Update your holiday hours
- Upload photos of your seasonal products and services
- Create Offer and Event posts
There are many ways to optimize your Google business profile to stand out in search and attract customers—and no better time than now to do it!
Close out the year stronger than your Aunt’s eggnog
The month of December can be stressful for business owners and marketers, but with a few creative and simple ideas, like the ones listed above, you can maximize your business’s exposure, connect with your audience, and set your business up for success in the new year.
Interested in more marketing ideas for every month of the year? We can help with that.
And for planning, check out this marketing calendar template from our friends at LocaliQ.
Full December national day list
As promised, here’s the full list so you can find December marketing ideas relevant to your niche. This list is brought to you by National Day Calendar!
December 1
- Pie Day
- Eat a Red Apple Day
- Bifocals at the Monitor Liberation Day
- Day With(out) Art Day
December 2
- Fritters Day
- Mutt Day
- Special Education Day
December 3
- Roof Over Your Head Day
- International Day of Persons with Disabilities
- World Trick Shot Day – First Tuesday in December
December 4
- Cookie Day
- Dice Day
- Sock Day
- Wildlife Conservation Day
December 5
- Bathtub Party Day
- International Ninja Day
- Repeal Day
December 6
- Pawnbrokers Day
- Microwave Oven Day
- St. Nicholas Day
- Miners’ Day
- Faux Fur Friday – First Friday in December
- Bartender Day – First Friday in December
December 7
- Pearl Harbor Remembrance Day
- Illinois Day
- Cotton Candy Day
- Slime Day
December 8
- Brownie Day
- Pretend To Be A Time Traveler Day
- Crossword Solvers Day
December 9
- Pastry Day
- Weary Willie Day
- Christmas Card Day
- Techno Day
December 10
- Dewey Decimal System Day
- Lager Day
- Human Rights Day
- Nobel Prize Day
December 11
December 12
- Ambrosia Day
- Ding-a-Ling Day
- Gingerbread House Day
- Poinsettia Day
December 13
- Cocoa Day
- Violin Day
- Pick A Pathologist Pal Day
- National Guard Birthday
- Salesperson Day – Second Friday in December
December 14
- Bouillabaisse Day
- Alabama Day
- Monkey Day
- Wreaths Across America Day (changes annually)
December 15
- Cupcake Day
- Bill of Rights Day
- Cat Herders Day
- Wear Your Pearls Day
December 16
- Chocolate-Covered Anything Day
- Barbie and Barney Backlash Day
December 17
- Maple Syrup Day
- Wright Brothers Day
December 18
- Twin Day
- Answer The Telephone Like Buddy The Elf Day
- International Migrants Day
December 19
- Hard Candy Day
- Oatmeal Muffin Day
- Re-Gifting Day – Thursday before Christmas
December 20
- Sangria Day
- Mudd Day
- Ugly Christmas Sweater Day – Third Friday in December
- Underdog Day – Third Friday in December
December 21
- Crossword Puzzle Day
- Humbug Day
- Maine Day
- Phileas Fogg Win A Wager Day
- Winter Solstice – Day Between December 20 and 23
- Flashlight Day – Day of Winter Solstice
- French Fried Shrimp Day
- Homeless Persons’ Remembrance Day – First Day of Winter
- Yule – Day of Winter Solstice
December 22
- Date Nut Bread Day
- Forefathers Day – December 22
December 23
- Pfeffernusse Day
- Roots Day
- Festivus
December 24
December 25
- Pumpkin Pie Day
- A’Phabet Day or No “L” Day
- Christmas Day
December 26
- Candy Cane Day
- Thank-you Note Day
- Whiner’s Day
- Boxing Day (Canada)
- Kwanzaa
- Hanukkah Begins (changes annually)
December 27
- Fruitcake Day
- No Interruptions Day – Last Work Day of the Year
December 28
- Short Film Day
- Chocolate Candy Day
- Card Playing Day
- Holy Innocents Day
- Pledge of Allegiance Day
December 29
- Pepper Pot Day
- Tick Tock Day
December 30
- Bicarbonate of Soda Day
- Falling Needles Family Fest Day
- Bacon Day
December 31
- Champagne Day
- Make Up Your Mind Day
- Universal Hour of Peace
