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Looking for seasonal content inspiration? Try these 7 fall social media ideas to engage your audience and grow your reach.
Pumpkin spice, cozy vibes, and fresh creative opportunities—fall is one of the best seasons for engaging content. You should take advantage of everything the season has to offer to boost your brand (or your clients’ brands if you’re an agency) on social media.
There are a number of tried and true methods for leveraging seasonal shifts into soaring stats. To get you started, we’ve compiled 7 of our favorite fall social media ideas that won’t fall flat.
Fall Social Media Ideas: Why Should You Embrace Seasonal Trends
Taking inspiration from seasonal changes helps to keep your social media output relevant. When you adapt your strategy to the world around you, you more accurately reflect the reality of your customer base.
Although it can be tricky to stay on top of the times as they are changing, it is worth it. As long as you stay organized and future-focused, you can master seasonal content planning, even when managing multiple clients.
If you’re still wondering why you should embrace seasonal content, here are three more reasons👇🏻
- Predictability: Seasonal content is consistent year to year, and therefore a safer bet than more fleeting social media trends. Even when the world feels uncertain, we can count on the changing leaves. This allows you to plan content far in advance.
- Relevance: If you want your clients to stay at the forefront of people’s minds, they must be ready to cater to seasonal needs. Each new season brings new problems to solve, and therefore, products and services to sell. If it’s hot at the beach in summer, people need parasols. For fall, make sure you’re ready with Thanksgiving recipes, chunky knits, and dorm room ideas.
- Relatability: To build a connection with the real people who view your content, you need to show your brand is made up of real people, too. Seasonal changes are something we can all relate to. We can argue over whether summer or fall is better in the comments.
7 Fall Social Media Ideas to Implement in Your Campaigns
1. Lean in to Fall Colors and Vibes
Lean into the cozy orange hues as soon as the sun sets on summer. Take inspiration from the changing leaves and brisk weather. Throw some plaid in there, too. There are tons of fall lovers just waiting for pumpkin-spiced sweater weather.
Starbucks have made themselves synonymous with the autumn months with their iconic pumpkin-spiced latte. Their consistent use of seasonal flavors and styling have made them inseparable from September. This Facebook Post from 2023 announcing the popular beverage’s return garnered thousands of reactions, comments, and shares.
2. Hit Holiday Content Hard
Fall is a prime opportunity to align your social media content with fun holidays. Both Halloween and Thanksgiving have lots of imagery and emotional pull that you can capitalize on. What’s more, both lead to a huge boost in sales across multiple industries. Include some pumpkins or scary movies references in your content. Use turkey motifs and share yummy Thanksgiving recipes to insert your brand into the midst of the festivities.
In 2024, Burger King launched a spooky seasonal menu to capitalize on Halloween, and our favorite freaky family, the Addams’. Their ‘hard launch’ on X hit a whopping 328 thousand views.
3. Get in the Back-to-school Spirit
The end of summer ushers in a return to school for students of all ages. Student-focused content is relatable for young people and families everywhere. You can compile a list of dorm room must-haves, or encourage your followers to share first day of school stories. Everyone has got one. Whether your target market is directly related or not, there are plenty of opportunities to hitch your wagon to the back of the school bus.
Jack-of-all-trades retailer, Target, has a whole Pinterest board dedicated to the back-to-school season. There are ideas for teachers, students, and parents, helping them maximize market potential.
📖 Related Read: 8 Tips on How to Grow Your Pinterest Business Account in 2025
4. Fall-themed User-generated Content
User-generated content is a great way to create content faster with fewer resources used. Social media teams can trawl their tags for brand fans who have featured their products in posts. You can encourage users with special themed hashtags and incentivize them with the chance of being reposted. Put a call out for posts with cozy vibes and fallen leaves (featuring your product) and let the content roll in.
Outdoor outfitters, Patagonia, reposted a video by mountain biker Ludo May conquering a leaf-lined route on their Instagram. This free and easy content showcases their products in use. No helmet necessary.
📖 Related Read: Top 8 Instagram Trends to Help You Grow in 2025
5. Fall Favorites Polls
A surefire way to boost engagement is to get people a little riled up, in a good way. Using polls helps to build a relationship between a brand and its followers. The average attention span has dropped to just 8.25 seconds, and interactive content makes viewers pause. It’s also an easy way to generate clicks, which increases your standing in the algorithm.
Ask users to choose their favorite scary movie, fall essential, or Thanksgiving food. Start a conversation between the brand and the user, and between users themselves.
Travel-themed media company, Thrillist, picked up a hefty 55,000 votes in a poll about Thanksgiving sides. This content takes seconds to create, so you can save time on your social media admin and still see results.
6. Black Friday
Two words. Black Friday. The day after Thanksgiving is one of the single biggest commercial events in the year. In 2024, buyers spent over $10 BILLION on Black Friday, and that was just online. The marketing opportunities surrounding this event simply cannot be ignored. All industries can benefit from some Black Friday content. Make sure your social media content snags you a slice of the pie.
Oral care brand Hismile ran an eye-catching ‘do not buy Hismile’ campaign for Black Friday on their TikTok. Their provocative title and the use of #exposed led viewers to believe a scandal was underway. The brand, however, was using a ploy to keep users watching for longer for their Black Friday deals. It earned them 15,000 likes. Hey, whatever works. This is a fall social media opportunity you can’t afford to miss.
📖 Related Read: Top Tips on How to Create a Killer TikTok Growth Strategy in 2025
7. Seasonals How-tos, Tips, and Tricks
Everyone loves a good how-to guide or life hack. Whatever area of expertise your brand represents, you definitely have some tips to share. A homeware brand could share a cheat sheet for fall decor, or a fashion brand can teach you 10 ways to wear your cozy scarf. Get creative.
Martha Stewart, the queen of homemaking, has plenty of seasonal, instructional content on her social media. This particular Instagram post is designed to share Martha’s garden knowledge with fledgling green thumbs. Martha knows that how-to guides can be useful in all seasons. Try one out for fall, and maybe you’ll want to create some for winter, spring, and summer too.
FAQs
It’s all about subtle tweaks that still feel like “you.” Swap in fall color palettes for your usual branding, play with autumn props in product photos, or share stories that connect your brand to the season. If you’re a coffee shop, spotlight seasonal drinks. If you’re a tech company, frame your product as a back-to-school essential. Keep your voice consistent, but let fall set the scene.
You don’t need a huge budget to make an impact. Host a simple Instagram poll or “this or that” post about fall favorites. Share user-generated content of customers using your products in cozy or seasonal ways. Run a small giveaway with a fun autumn prize (pumpkin spice basket, anyone?). Even just updating your visuals with fall colors or trending hashtags can boost engagement without spending much.
If you want your content to feel intentional (and not last-minute), aim to start planning at least 5–8 weeks ahead. That gives you time to create great visuals, schedule posts, and sync up with key dates like Halloween, Thanksgiving, and Black Friday. Of course, you’ll want room for spontaneous trends too—so plan the big stuff early and leave space for creative pivots along the way.
Put These Fall Social Media Ideas to Work
As the leaves change, so should your content strategy. Fall offers a variety of opportunities for social media managers to tap into users’ lives. If you follow seasonal patterns, you help your brands stay relevant, emotionally resonant, and front-of-mind for your audiences. These top tips can get you started, but you need the right tools for smooth content creation and management.
If you’re an agency juggling multiple clients or campaigns this fall season, Gain can help you stay ahead. With automated client approval workflows, dynamic content previews, and seamless collaboration tools, Gain makes it easier to get your seasonal content out the door faster.Don’t let your fall content fall flat. Try Gain today for free.
