#2: Hootsuite
If you’re in the market for a social media management tool, you might have come across Hootsuite.
Hootsuite is a popular platform that lets you manage multiple social media accounts, schedule posts in advance, and analyze your social media performance.
However, you might want to consider as a more affordable alternative — especially if you’re a small social team (or team of one).
While Hootsuite offers a calendar view for planning, ’s calendar also offers a Visual Planner feature — so you can more easily plan your Instagram feed in advance too.
Plus, Hootsuite’s link in bio capabilities aren’t nearly as customizable, eye-catching, or free, as .
With ’s free Link in Bio tool, you can personalize the link in your bio with buttons, up to five links for every linked post, featured media, a Mailchimp integration to capture email addresses, and more:
When compared to Hootsuite, is the better choice for brands, businesses, or creators that are heavy on visual-based content.
Pricing:
NOTE: Hootsuite discontinued its free plan in 2024.
