Photo by Dave Adamson on Unsplash
Threads launched in July 2023 and has been steadily gaining relevance ever since. The short-form, text-based platform is intertwined with Instagram and serves as Meta’s answer to X (Twitter).
Threads’ growth has been rapid. It attracted 30 million users on day one, and by October 2025, it had more than 150 million daily active users. Meta’s team confirmed the milestone, saying they’re “really encouraged by the direction we’re heading in,” thanking everyone who helps shape the community every day. With numbers like that, marketers and agencies can no longer afford to ignore this social media powerhouse.
It’s time to review your Threads strategy. One of the most effective ways to boost engagement is to lean into what’s trending on the platform, so we’ve rounded up 8 Threads trends worth using in 2026.
Key Things to Know About Posting on Threads
The important thing to keep in mind about Threads is that you need to treat it like a separate platform. While we recommend carefully recycling content to save you time, you need to tweak it for this platform. Don’t just copy and paste posts from X and Instagram. Think about what performs uniquely well within the Threads format and community.
| ✅ Do | 🚫 Don’t |
| Have fun! Make jokes, use memes, and images | Worry about being super polished |
| Respond to and repost user content | Post without a coherent strategy |
| Ask open-ended questions to encourage engagement | Push products too heavily |
To design a winning strategy, you need to understand the intricacies of Threads. There is plenty to be learned from brands that are already killing it on Threads. You know the brand voice you desire and what kind of customer you want to attract. Once you combine that knowledge with the latest social media trends, you’re on the path to success.
8 Threads Trends to Watch and Use in 2026
1.Text-Based Content Is King—But It Can’t Be Boring
Text-based content is Thread’s bread and butter. It wasn’t possible to post images when it was first launched. This feature was added later, once Meta had gathered some live user data.
Knowing how to post on Threads is vital. Make your text snappy. Keep it relevant by following the latest social media trends. Incorporate timely jokes, memes, and get involved in conversations around big events to capitalize on their popularity.
Microsoft’s text posts are clever because they use up-to-date slang and have mass appeal. They use computer-based humor to get a laugh out of situations we’ve all experienced.
2. Ask-and-Reply Prompts Drive Engagement
One of the most useful aspects of social media marketing is that it gives you a direct line to leads. Having an open dialogue in an informal setting allows you to build brand trust and find out what real customers want to see from you.
Posting questions and polls to elicit responses is a great way to drive engagement and receive unfiltered feedback. Real interactions humanize your brand and increase positive word-of-mouth.
Tinder has great examples of this strategy. The dating app giant keeps things fun by using playful prompts. This post is aligned with Tinder’s brand and starts a conversation about dating by encouraging users to share stories.
3. Brand Banter Is Back
The best-performing brands know that the key to their Threads strategy is having fun. Well-executed brand banter can induce nostalgia for a simpler time on the internet.
If you genuinely make someone laugh, they’ll remember you. Humorous content will be shared more, so it’s time to start writing some jokes.
One brand that executes this particularly well is Wendy’s. Their Threads presence reads totally unfiltered and playful. The posts sound like something silly a friend might say. They balance their humour with some light promotion, but their main achievement is just making the brand likeable.
4. Frequency Beats Perfection
Instead of focusing on being polished, be consistent. The Threads team themselves suggest posting often to grow your audience. The informal nature of Threads makes it the perfect platform to use a little and often approach. You don’t need to spend hours creating your content. Decide on the direction you want to go in and follow through with several posts per week.
Global beauty brand Dove posts consistent, on-brand content every day. This takes very little time and effort, but it keeps the brand present in user feeds and gently suggests using their products without aggressive sales techniques.
5. Experimentation Is the Default Strategy
Threads is still young on the social media scene, so nothing is set in stone. Don’t be afraid to mix things up a bit.
The Meta team is adding new features all the time, so it’s natural to test out new strategies while you’re finding your groove. In March 2025, they made it possible to add topics to your bio to guide people to certain content and added follower-only replies.
📖 Related Read: 15 Social Media Updates You Need to Know in 2025
Spotify uses a variety of different content formats to maximize its reach. They use video, photos, and text. Posts promote new artists, share playlists, charts, feature audiobooks, show artist interviews, and more. The music streaming service also jumps on events from other big brands, such as the Wicked release on Peacock. They’re open to everything and anything.
6. “First-Person Brand Voice” Is Taking Over
Another Threads trend you can’t help but notice is that brands are dropping the corporate tone and writing as if they’re a person (often literally using “I”). It creates intimacy and makes people forget they’re interacting with a company.
A good example of this? Discord, a platform that helps people communicate through voice, video, and messaging communities. They use lots of humour and a casual, unfiltered voice to feel instantly relatable. The post below reads like something a friend would send from the plane, not a social media team.
They lean into slight chaos (“legal told me…”) and everyday situations (having to communicate via screen), tapping into relatable pain points and internet culture. Writing in the first person also helps them respond quickly to trending moments without overthinking the copy.
7. Loose-format Carousels for Education
With no formal carousel feature on Threads, brands are finding clever ways to mimic it using a series of replies or sequential graphics. This format makes it easier to share short educational takeaways or mini-guides without overwhelming users. It works particularly well for thought leadership content and helps keep the reader engaged across multiple posts.
Semrush, a digital marketing platform, uses this format a lot on their Threads account. In this particular example, they break down fun but relatable industry insights into digestible slides that marketers instantly recognise.
Each frame reveals a new point, encouraging users to swipe or scroll for more. The short copy keeps the post easy to skim while positioning Semrush as a brand that understands real agency challenges.
8. Polls Are Winning Attention on Threads
Last but not least, we have Threads polls. Polls are becoming one of the most engaging formats on Threads because they’re easy to answer, spark instant curiosity, and invite users to pick sides, which often leads to further replies and conversation. Because they feel light and low-commitment, users are more likely to engage with them than with a typical question post.
Sephora, a global beauty retailer, regularly uses polls to drive engagement by prompting followers to choose their preferences on simple beauty-related topics. This kind of participatory content encourages quick interaction and makes it easy for users to get involved in the conversation.
Polls also provide instant feedback on customer preferences, which brands can use to inform future content or even product decisions.
How Gain Helps You Publish and Manage Threads Content
If you need a hand managing your various social media strategies, Gain can help. When it comes to your Threads strategy in particular, Gain assists you end-to-end. Our Threads publishing tool is tailor-made for agencies and their clients who often struggle with content approvals.
Gain has an automated approval system that makes it easy to keep your content moving. You can create and preview your Threads posts, then send them to clients for review with a simple link — no logins required. Gain automatically follows up with clients to get their approvals before your target publish date, so you’re not stuck sending reminders or chasing feedback.
Once your content has been signed off, Gain auto-publishes it, so you can keep a consistent presence on Threads.
On top of that, Gain includes everything you need to stay organized and collaborate with your team effectively: a shared content calendar, a built-in image editor with cropping presets, task assignments, real-time mentions, asset folders, and integrations with tools like Canva, Dropbox, OneDrive, and Box. You can even duplicate your Threads post for use on other platforms!
FAQs
Posting consistently is more important than being overly polished. Most brands growing quickly on Threads post between 3–7 times per week, with additional replies in real-time conversations. Short, reactive posts often perform best. Aim for regular touchpoints rather than long-form content, and increase posting volume around events or trending topics.
Gain is one of the best tools for managing Threads workflows, especially for agencies and teams. You can plan content in a shared calendar, create and preview posts, collaborate with teammates, and send posts to clients for approval via a simple link — no logins required. Gain follows up automatically to collect approvals and then auto-publishes content, helping you stay consistent without manual oversight.
Yes, but never copy and paste. Repurpose the core idea and rewrite it to match Threads’ tone — more conversational, unfiltered, and text-led. Avoid overly polished visuals or corporate language. Add a hook or question to spark replies and, if possible, tailor the post to trending topics or community conversation on Threads. Light edits can go a long way in keeping recycled content fresh.
In Short
Threads is sure to continue changing and evolving, so staying ahead of the curve is important. We think these 8 trends will steer you in the right direction and help you take advantage of all the possibilities Threads has to offer.
To grow on Threads, use the best tools available to ensure your brand resonates with the Threads community. A social media management tool like Gain will have your Threads strategy up and running like clockwork in no time.
Don’t believe us? Try Gain today for free.
