Temu is planning to absorb sellers who can ship locally within its covered countries, including those who already operate overseas warehouses or store inventory beyond China, according to the Chinese media outlet Caijing. This low-cost fulfillment model brings warehousing and logistics fulfillment responsibility to merchants themselves. The model is scheduled to go live first in the US starting on March 15, followed by European sites at the end of March before further expanding, the report said. Under the upcoming business model that reduces the need for items to cross borders, merchants are more flexible in partnering with local logistics firms after packing orders, thereby cutting shipping times to secure advantages over challenging competitors like Amazon. [Caijing, in Chinese]
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