Since its creation, YouTube Premium has sold a simple idea: no longer suffer from the advertisements that punctuate the videos. In addition to access to offline content and background reading, it is above all this absence of ads that appeals to subscribers. However, users on social networks have recently reported the unexpected appearance of advertisements on their Premium accounts.
YouTube Premium: an ad-free experience… or almost?
A German user, for example, testified on Reddit that he was interrupted by an advertisement while he was subscribed to the Premium service. The anecdote caused a reaction, especially since YouTube offers a “Premium Lite” version in Germany where advertisements can still appear. But in this specific case, the user concerned seemed to be subscribed to the full version, therefore without any interruption.
Faced with the confusion, another Internet user shared an email sent by YouTube support, claiming that “ promotional announcements » can sometimes appear for “ specific partnerships » or “ limited offers “. In this case, the user had been exposed to an advertisement for the NFL Sunday Ticket service, an exclusive offer for American football fans offered by YouTube TV.
Asked by the site 9to5GoogleYouTube responded ambivalently, insisting that Premium subscribers should not see any traditional ads at the beginning or middle of the video and encouraging them to contact support if they have any problems. However, YouTube clarified that specific content, linked to campaigns or temporary partnerships, could exceptionally appear. An answer which does not dispel doubts and even arouses confusion about the exact contours of this “ad-free” offer.
Are these cases simple exceptions or do they signal a subtle change in the benefits of YouTube Premium? The subscription has never explicitly mentioned these “exceptional ads” in its general conditions. A real headache for users seeking to understand the logic of this experience. If, officially, Premium subscribers should not see any traditional advertising, YouTube plays on words by opening the door to certain targeted ads, invoking criteria such as location, viewing history or specific campaigns.
For YouTube Premium subscribers who pay dearly for the privilege of not experiencing ads, these anomalies are a more than frustrating inconvenience. After all, they signed up for a subscription to save themselves any interruptions. Some even speculate that these occasional ads could become more frequent in the future. In the meantime, the platform’s official response remains evasive, and affected subscribers are advised to contact technical support to report any advertising displays.
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