Data-driven startup Aggie uses AI to manage small business social media

A new, AI-powered platform called Aggie wants to manage your brand’s social media.

Aggie is a product of Audience Genomics, which has since 2018 offered audience data analytics to big brands like Universal Studios, AMC Television, and Fenty Beauty. The company soon also worked with private equity investors to evaluate the quality of marketing by companies they were considering investing in, which led to advising some small and medium-sized businesses on marketing, says founder and CEO Greg Weinstein.

And as much as those businesses valued insights and analytics, they still found it challenging to actually produce a steady stream of marketing content to reach audiences on social media.

“What we learned from them was that they’re all short-staffed,” Weinstein says. “They all feel under the gun of feeding the never-ending beast of having to populate their social media channels.”

Realizing that the company had a large selection of data into what sorts of social media posts do well, including information that would-be competitors would find it hard to replicate now that social platforms have locked down access to automated tools, Audience Genomics created Aggie. It’s a one-stop tool that with a few clicks can generate a calendar of social media posts for platforms including Instagram, LinkedIn, X, Facebook, and Threads, allow users to tweak it if they so desire, then schedule it to publish.

Aggie is informed by social media posts and website content previously published by that particular customer and others in the same industry and how they’ve fared, as well as guidance that users provide, like requesting that the software focus on a particular sale or product. It’s designed to create a diverse array of content, which can include a variety of images and captions ranging from quotes, tips, and tricks to information about specific goods and services to holiday greetings.

A calendar’s worth of posts are generated in under five minutes, and typically in less than 60 seconds, says Stephen Esposito, the company’s lead investor and chief strategy officer. Keeping social media current is as important to reaching customers as maintaining a website was a couple of decades ago, he says. with younger customers in particular often dubious of businesses that don’t post regularly.