Implementing a Premium Content Strategy in 2024
No matter your niche or expertise, a solid strategy is pivotal before creating and sharing premium content.
How will you create something worth paying for? What resources or platforms will you need to bring this thing to life?
Here are five tips to help develop your premium content strategy:
#1: Determine Your Goals
Before you dig into content creation, it’s essential to define your SMART goals and metrics.
How many subscriptions do you want to acquire in your first month, quarter, and year? How often do you want to put out premium content?
This will help guide the type of content you create, how much you charge, and the platforms you choose to use.
#2: Scope the Competition
When it comes to getting the most out of your premium content, don’t be afraid to take a peek in your own backyard for inspiration.
Make note of payment structure and content types other influencers and brands are offering, and analyze their strengths and weaknesses.
What are they doing well? What can you do better?
#3: Invest in Quality
The golden rule: Create something worth paying for.
While premium content can make serious bucks, it’s not an overnight thing.
Invest in the right tools, prioritize a detailed plan, and get ready to work hard to make the magic happen.
#4: Know Your Audience
Whether you’re an influencer or a brand, knowing your audience is a key component of premium content creation.
The question to keep top-of-mind: What is your community willing to pay a premium for?
Behind-the-scenes, longer videos, and workshops are all examples influencers are currently monetizing.
The takeaway? Keep your community’s needs and pain points at the forefront of your strategy. Value is everything.
#5: Keep It Evergreen
Where there’s an expiration date, there’s limited value.
While there are some exceptions, creating evergreen premium content practically guarantees a steady stream of income well into the future.
Just be sure to review and refresh your content on a 6-month or yearly basis to keep things up-to-date!
TIP: If you need help brainstorming evergreen ideas, bookmark this: The Ultimate Guide to Evergreen Content.
And there you have it — everything you need to know about premium content.
Whether you’re planning your first course or pondering monetized video content, we can’t wait to see what you post. Happy earning!
ICYMI: With ‘s social media management tools, you can plan, schedule, and analyze your posts. Create an account now.
