How to Plan Your Social Media Budget
Now that you know what a social media budget is all about, it’s time to start planning!
Here are three simple steps to create a social media budget:
Step #1: Get Clear on Your Social Media Goals
First things first: It’s important to identify your social media goals right off the top.
Are you hoping to boost TikTok views? Drive traffic to your blog or website? Increase Instagram engagement?
Having a clearer understanding of your goals will help shape the direction of your social media budget.
With all that in mind, we recommend setting SMART social media goals:
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Specific: Include specifics to help you track the success of your content.
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Measurable: The goal has to be measured in some way. This is where your key metrics come into play.
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Achievable: Is this goal in scope? Your goals should be challenging, but still within reach.
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Relevant: Is this goal working towards achieving your larger business objectives?
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Time-sensitive: What is the timeline for this goal?
For even more help, sign up to our new free course and learn everything you need to know about goal-setting, choosing the right social platforms for your business, and more.
Step #2: Define Your Budget
Now that you’re clear on your goals, it’s time to start mapping out how you’ll spend your budget.
First, what’s the maximum amount of money you want to dedicate to social media for the year (or quarter)? Will it be a fixed budget or flexible?
Next, define which platforms you’ll focus on, and the type of content, staffing, and tools you’ll need to achieve your goals.
Then, you can allocate spend towards different line items, for example:
You’ll want to figure out how much you can afford to spend before settling on a strategy.
Step #3: Use a Social Media Budget Template to Track Your Spending
When it comes to putting your budget to work, a template can help you track all of your social media spend, in just a few clicks.
With ’s free social media budget template, it’ll do the math for you and let you monitor and analyze your social spending in one place:
It’s the easiest way to build the ultimate budget for social media success. 🎉
So there you have it — creating a social media budget doesn’t have to be complicated, especially when you follow these three steps.
Plan, schedule, and analyze your social media posts with ‘s social media management tools. Get started today — for free!
