Your TikTok Ban Backup Plan
Regardless of what happens, it’s safe to say that TikTok has become a major player in the social media landscape.
And a sudden ban could impact brands who’ve built audiences on the app — losing out on substantial engagement, reach, and sales.
So, with all the uncertainty surrounding the platform, here are three ways to build a TikTok backup plan:
#1: Diversify Your Platforms
When you’re just starting out, focusing on one social platform is a great way to build an engaged community.
But neglecting other platforms can limit your ability to reach even more people — and in case of a platform ban, seriously impact all your hard work.
The solution? Diversify your platforms.
Diversifying your content on multiple channels gives you more opportunities to speak directly to your target audience.
If you’re currently solely on TikTok, it can be as simple as adapting your content and goals for more established platforms like Instagram, YouTube, or LinkedIn:
This way, you can build your following across multiple channels so that if one goes down, you’re still accessible to your audience.
Speaking of diversifying your platforms, you can plan and schedule your Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Twitter posts in advance with ‘s management tools. Create an account today.
#2: Invest in Yourself
In light of a TikTok shutdown, relying solely on social media platforms can mean risky business.
However, by investing in your brand, through a blog, website, or newsletter, you can engage with your audience in your own terms.
It’s an important part of future-proofing your content strategy!
In need of some newsletter inspo? Bookmark this blog post: How to Create a Newsletter Marketing Strategy That Drives Big Results
#3: Consider Experimenting With Emerging Platforms
With the possibility of a TikTok ban looming, brands should keep an open mind by experimenting with emerging platforms.
While there’s no guarantee that every new app will be successful, it doesn’t hurt to give it a shot and see if it could work for your brand.
Apps like Lemon8, BeReal, and Bluesky, are popping up all the time.
And though they might not be popular forever, it’s worth taking a chance to see if your brand can join the conversation — even if it’s just to redirect users to more established platforms like Instagram or your website.
And, on the off chance that a new app does take off, it won’t feel like such a scary leap since you’ve already tested it out.
Despite the rumors, the question remains: will TikTok be able to survive in the USA? Only time will tell.
However, come ban or not, armed with the above three tactics, your brand is not only sure to survive but thrive!
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