Photo by Ruan Richard Rodrigues on Unsplash
Have you been looking for a new social media newsletter (or two) to subscribe to?
Newsletters are great if you’re a marketer. They bring you the insights, expert opinions, and strategies that are currently working. They’re also a great way to stay updated with different social media trends, algorithm changes, and all that jazz.
Here are the seven best social media newsletters you should subscribe to in 2025.
But before we dive into our curated list, let’s quickly go over some basics.
What Is a Social Media Newsletter?
A social media newsletter is a curated collection of updates, tips, and trends delivered straight to your inbox.
They’re written by marketing professionals, social media experts, or companies that specialize in social media tools.
Some newsletters are started by individuals sharing their insights, while others are run by organizations that might also promote their own products or services. Either way, they’re an easy way to stay on top of trends, platform updates, and strategies without doing all the research yourself.
Why Should You Read Social Media Newsletters?
We’re marketers.
What’s one thing we don’t have? That’s right—it’s time.
We literally can’t keep up with all the changes happening in the social media world.
Curated social media newsletters offer an opportunity to stay up to date with industry news and important changes that affect our work. As you know, in our jobs, we always need to stay on our toes.
Here are some other reasons why these newsletters are worth subscribing to:
- Learn from the pros: Many newsletters include tips, strategies, and case studies from industry experts.
- Adapt quickly: Get insights that help you pivot when platforms or trends change.
- Stay relevant: Impress clients and teammates with fresh ideas and up-to-date knowledge.
With these benefits in mind, let’s explore some of the best social media newsletters that can keep you informed and ahead of the curve.
7 Best Social Media Newsletters to Subscribe to in 2025
1. Social Media Today
Social Media Today provides daily updates on platform news, marketing strategies, and industry trends. Whether it’s algorithm changes or emerging tools, this newsletter keeps you informed about what’s happening across social platforms.
⭐ Why subscribe: Stay on top of breaking news and actionable insights for marketers.
🔄 Frequency: Daily.
💌 Subscription: Free.
2. Geekout by Matt Navarra
Another social media newsletter you should check out is Geekout by Matt Navarra. As of November 2024, it has 32,000 subscribers—and for good reason.
Geekout covers the latest social media trends, platform updates, and tools you need to know about. Written by one of the top experts in the field, it’s full of insights and strategies that help you stay ahead in the ever-changing world of social media.
⭐ Why subscribe: Trusted, actionable insights from one of the industry’s best-known consultants.
🔄 Frequency: Weekly.
💌 Subscription: Free.
3. Marketing Brew
If you’re after a newsletter with a broader appeal, you should look into Marketing Brew. This newsletter delivers concise updates on marketing trends with a strong focus on social media. It’s perfect for marketers who want a mix of industry-wide insights and platform-specific news.
⭐ Why Subscribe: Easy-to-read updates that fit into your morning routine.
🔄 Frequency: Daily.
💌 Subscription: Free.
4. Link in Bio by Rachel Karten
We talked about Rachel Karten in one of our recent blog posts about social media strategists to follow in 2025. She’s pretty well-known in the marketing world for her thoughtful advice and deep knowledge of the creator economy.
Her newsletter, Link in Bio, is perfect for marketers who work with influencers or want to understand how creators are shaping social media. Rachel shares tips, trends, and real-world strategies for running successful influencer campaigns and working with creators. It’s easy to read and full of useful ideas you can put into action.
⭐ Why subscribe: Helpful advice for working with influencers and creators.
🔄 Frequency: Weekly.
💌 Subscription: Free.
5. Future Social by Jack Appleby
Another newsletter run by a pretty well-known social media strategist, Jack Appleby, is Future Social. This newsletter takes a big-picture approach, analyzing where social media is headed and how brands can adapt. Jack shares forward-thinking insights and trends you can act on.
⭐ Why subscribe: A must-read for anyone looking to stay ahead of the curve.
🔄 Frequency: Weekly.
💌 Subscription: Free.
6. ICYMI by Lia Haberman
Next up is ICYMI, a weekly newsletter that covers influencer marketing, social media updates, and digital culture. It’s a go-to resource for marketers who want quick, relevant insights delivered straight to their inbox.
Written by Lia Haberman, a digital marketing expert with years of experience, the newsletter offers practical and smart takes on navigating the fast-paced world of social media. Whether you’re running influencer campaigns or staying ahead of cultural trends, ICYMI breaks it all down in a way that’s easy to digest and actionable.
⭐ Why subscribe: Ideal for marketers focusing on influencer campaigns or digital culture trends.
🔄 Frequency: Weekly.
💌 Subscription: Free.
7. Stratechery by Ben Thompson
Stratechery isn’t strictly a social media newsletter—it takes a broader look at technology, media, and business trends. Written by Ben Thompson, a respected industry analyst, it often dives into how major tech companies, including social media platforms, shape the digital landscape.
If you’re looking to understand not just the what but the why behind platform updates and business moves, Stratechery offers a unique perspective. It’s perfect for marketers who want to connect social media trends to the bigger picture.
⭐ Why subscribe: Gain expert insights into how social media fits into the broader tech ecosystem.
🔄 Frequency: Multiple times per week.
💌 Subscription: There is a free basic version. Stratechery Plus costs $15 per month or $150 per year.
The Final Word
Want to be the best social media marketer you can be? Don’t settle for outdated knowledge! Subscribe to these newsletters to stay ahead and save time you’d otherwise spend researching what’s trending.
Want to save even more time managing your social media? Check out Gain.
Our platform helps agencies and marketing teams manage more clients with less effort. With dedicated client workspaces, automated approval workflows, and auto-scheduling, Gain makes collaboration and publishing easy peasy for all stakeholders involved.
Try Gain for free today—no credit card required.
