A Look Back at Sales and Marketing Software Stocks’ Q3 Gains: Upland (NASDAQ:UPLD) vs. the Rest of the Pack
To wrap up the third quarter earnings results, we look at the numbers and key takeaways for the sales and marketing software stocks, including Upland (NASDAQ:UPLD) and its peers.
The Internet and its exploding amount of data have changed the way companies interact with, market to, and transact with their customers. Personalization, e-commerce, targeted advertising and data-driven sales teams are now important to modern businesses, and sales and marketing software providers are becoming the tools for evolving customer interactions.
The 22 sales and marketing software stocks we track reported a strong third quarter. As a group, revenues exceeded analyst consensus expectations by 2.2%, while revenue expectations for the next quarter were 0.6% above.
Fortunately, sales and marketing software stocks have performed well, with share prices up an average of 13.4% since the last earnings results.
Upland Software (NASDAQ:UPLD), the second software suite from founder Jack McDonald’s, is a one-stop shop for sales and marketing software, project management, HR and contact center services for small and medium businesses.
Upland reported revenue of $66.69 million, down 10% year over year. This print was in line with analyst expectations, and overall it was a satisfying quarter for the company with an impressive improvement in analyst EBITDA estimates.
“We met our revenue and Adjusted EBITDA guidance in the third quarter, welcoming new customers across our portfolio, including for our generative AI solutions,” said Jack McDonald, chairman and CEO of Upland.
Total sales Upland
Upland delivered the weakest performance against analyst estimates and the slowest revenue growth of the entire group. Interestingly, the stock is up 90.6% since reporting and is currently trading at $4.25.
Is Now the Time to Buy Upland? See our full analysis of earnings results here. It’s free.
Zeta Global (NYSE:ZETA), co-founded by former Apple CEO John Scully, provides software and data analytics tools that help companies sell their products to billions of customers.
Zeta reported revenue of $268.3 million, up 42% year over year, and beat analyst expectations by 6.3%. The company had a stunning quarter with a solid improvement in analyst expectations and next quarter EBITDA guidance that exceeded analyst expectations.
Zeta total turnover
Zeta achieved the fastest revenue growth and the highest full-year guidance increase among its peers. Although it has had a good quarter compared to its peers, the market seems unhappy with the results as the stock has fallen 39.3% since reporting. It is currently trading at $22.31.
Is Now the Time to Buy Zeta? See our full analysis of earnings results here. It’s free.
Initially focused solely on social media management, Sprinklr (NYSE: CXM) is a leading provider of unified customer experience management software.
Sprinklr reported revenue of $200.7 million, up 7.7% year over year, beating analyst expectations by 2.2%. Still, it was a slower quarter as full-year earnings expectations fell short of analyst expectations.
Interestingly, the stock is up 4.8% since the results and is currently trading at $9.04.
Read our full analysis of Sprinklr’s results here.
Started in 1998 as a press conference broadcasting platform, ON24 (NYSE:ONTF) software helps organizations host online webinars and other virtual events and convert prospects into customers.
ON24 reported revenue of $36.33 million, down 7.4% year over year. This figure exceeded analyst expectations by 2%. It was a very strong quarter, as earnings expectations for the next quarter also exceeded analyst expectations.
The stock is up 6.1% since reporting and is currently trading at $6.91.
Read our full, actionable report on ON24 here. It’s free.
Founded in 2006 by two MIT students, HubSpot (NYSE:HUBS) is a software-as-a-service platform that helps small and medium-sized businesses market, sell and get found on the Internet.
HubSpot reported revenue of $669.7 million, up 20.1% year over year. This figure exceeded analyst expectations by 3.5%. Overall, it was a very strong quarter as it also delivered an impressive return on analyst expectations and EBITDA estimates.
The company added 10,074 customers for a total of 238,128. The stock is up 20.4% since reporting and is currently trading at $720.21.
Read our full, actionable report on HubSpot here, it’s free.
In response to the Fed’s rate hikes in 2022 and 2023, inflation has been gradually declining from its post-pandemic peak and moving closer to the Fed’s 2% target. Despite higher borrowing costs, the economy has avoided flashy recession signals. This is the much-desired soft landing that many investors were hoping for. The recent interest rate cuts (0.5% in September and 0.25% in November 2024) have boosted the stock market, making 2024 a strong year for equities. Donald Trump’s presidential victory in November fueled additional market gains, sending indexes to record highs in the days following his victory. However, debates over possible corporate tax rates and adjustments continue, raising questions about economic stability in 2025.
Do you want to invest in winners with rock-solid fundamentals? Check out our Top 5 Growth Stocks and add them to your watchlist. These companies are primed for growth regardless of the political or macroeconomic environment.
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