This is a decisive turning point for the French second-hand giant launched in 2006. Leboncoin recently announced a series of technological innovations intended to improve the customer experience of its some 26.8 million monthly users. The objective is ambitious, since the brand hopes to compete with Amazon and its second-hand marketplace on the French market. To achieve this, artificial intelligence should play a key role.
Image search is coming
First announcement, and not the least, it will now be possible to search for the coveted product via the image search. As on AliExpress and Google Lens for example, all you need to do is photograph an object that catches your eye in a store or at a friend’s house to check its availability directly on the mobile application. The function is not (yet) offered by the American juggernaut, but it already promises to establish itself as a great time saver.
No more ads full of mistakes
Fans of the now famous “pearls from the right corner” will be disappointed. AI will also allow the company to improve the quality of some of its ads. No more need to check spelling mistakes or write inspired diatribes: from a simple photo and a title, it will soon be possible to automatically generate a detailed product description. The software will then take care of offering you a Price consistent with the state of the market, and will even recommend the most suitable delivery methods.
For now, these new AI-powered tools will only be available in the categories “Games and Toys”, “Video Games” and “Household Appliances”, but will subsequently be extended to all sections from next year. Practical if you plan to resell Christmas gifts that you don’t need.
A new tailor-made experience
Another major change for users, Leboncoin has made the decision to review its home page in depthto offer a fully personalized version. Each Internet user will now benefit from a unique interface, based on their browsing history and favorites. An evolution made possible by the company’s 600 technical employees, report our colleagues from Presse Citron, who will have to manage in real time the some 67 million ads which pass through the platform in order to extract the most relevant ones based on user profiles. Quite a program.
With these new features, Leboncoin hopes to overshadow Amazon. While waiting to compete with the American giant, it will mainly be a question of modernize the overall user experienceto attract a new generation of customers who are fans of Momox and Vinted, without dissuading old ones from closing their accounts by drowning them in new products.
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