TikTok Influencers: The Ultimate Guide (2024)

How To Find And Hire TikTok Influencers For Your Brand

Working with TikTok influencers for brand collaborations is a great way to build brand awareness for new audiences, launch new products, and start making sales. (After all, influencer marketing is one of the best forms of social proof.)

Here’s how to kick off your first campaign with TikTok influencers.

#1: Search For Influencers

If you use the platform, you might already have some TikTokers in mind for your next campaign. 

However, you’ll want to be strategic and find the right creators for your audience. 

And it’s not all about follower count either – micro and nano influencers often have more engaged audiences and can be a more cost-effective option.

Our recommendation? Using a more scalable approach. Influence has a searchable database of vetted influencers which makes searching for the right TikTok partners simpler than ever.

#2: Outline Your Collaboration

Collaborate with your newfound partners to figure out what will work, keeping in mind:

• Your brand goals

• The campaign goal and CTA

• Trending sounds, video formats, and Cores or Toks

Pro-tip: This will involve a lot of back-and-forth communication—it’s best to keep all of that in one place (alongside your contract and payment information) in a single Influencer Marketing Platform.

#3: Sign Contracts

Make your partnership official with the right influencer contract. This contract will ensure you and the creator are on the same page about payment, the collaboration process and campaign deliverables.

Learn everything you need to know about influencer contracts here.

4. Begin Campaign Creation

Now that you’re contract official, it’s time to let TikTokers do what they do best — start creating content that aligns with your brand.

This is another place where an influencer marketing platform comes in clutch. Influence can be used to approve creator content, provide feedback, and can even distribute payments. 

5. Launch Your Campaign

It’s go-live time!

You can use Social’s TikTok Scheduler to schedule share influencer content to your brand accounts, and, of course, use Influence to analyze campaign performance.

If you want more details on TikTok campaign development, check out ’s Ultimate Guide to TikTok Influencer Marketing.