Sandisk presents its new brand image

Press release. Sandisk Corporation advances the presentation of its new corporate identity and creative strategy marking its return, planned for early 2025, as an independent leader in innovation in Flash technology and storage solutions.

Under the motto ‘Mindset of Motion’ Sandisk’s new creative direction represents a forward-looking philosophy to allow people to move forward without limitations, connecting the present with the aspirations of each user. This new approach helps its users achieve their goals, creating a collaborative ecosystem that drives progress and growth in the future.

The Sandisk wordmark represents a legacy of mobility and versatility, offering users a more fluid and simplified world for data management and expression. The new identity not only reflects the company’s innovation, but also its commitment to empowering both individuals and companies by providing them with access to data anywhere.

“Enabling people to experience the potential of their data and achieve their goals is the foundation of our work. And that is why we have created a brand that embodies the spirit of this thought”says Joel Davis, vice president of creative at Sandisk. “Our brand’s visual philosophy is inspired by the future and the diverse ways our customers consume data. Starting from a single pixel, Sandisk’s new brand uses bold visual language and is based on the idea that progress is not the end point, but a way of being..

Sandisk brand design features

From a pixel to an ambitious platform, the new Sandisk brand is designed to embody innovation. The logo’s clean lines and minimalist design reflect the speed and efficiency of Flash technology. The iconic open letter D meets a new S powered by pixels symbolizing collaboration and partnership, shaping the future of technology. With both vertical and horizontal representations, the brand challenges boundaries.