SF Express, China’s leading courier service, has been running livestreams selling items such as fresh fruits and agricultural products on its WeChat mini-program in recent weeks. The move marks a fresh effort from the firm to find additional growth as it plans for a second listing in Hong Kong. Without top influencers to promote the goods, SF’s livestreams usually see a host standing behind a row of fruits to introduce them, with large banner text in the background declaring “all free shipping by SF Express.” The firm is known for its timely delivery in China and also serves as a courier partner for East Buy, a one-time private tutoring giant that has made a successful pivot to the e-commerce sector. [TechNode reporting]
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