LinkedIn announced its decision to discontinue InCareer in China, effective August 9, according to Chinese tech news site IT Home. The decision was attributed to the fierce competition and challenging macroeconomic climate in the Chinese market, the firm stated. LinkedIn introduced the InCareer app for the Chinese market in December 2022. As of March of this year, InCareer had approximately 959,600 monthly active users (MAUs), while its competitors 51 Job and Boss boasted 18.5 million MAUs and 17.3 million MAUs, respectively, according to IT Home’s report. LinkedIn had previously expressed its intention to shift its strategic focus in the Chinese market toward assisting Chinese companies with overseas talent recruitment, brand marketing, and skill training. [IT Home, in Chinese]
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