30 AI marketing tools to drive growth in 2025

AI marketing tools are like a super suit that levels the playing field for all marketing teams. So, it’s no surprise that when we surveyed over 4,000 marketers, most predicted they’ll use AI more often for just about every job on their plate.

The problem is there are so many AI tools for marketers to choose from! The paradox of choice makes the search for the right tool overwhelming.

But don’t fret, we’re here to help. We’ve curated a list of the best AI marketing tools, organized them by the tasks they tackle, and included a few key data points (like price) so you can find the right ones to trial, quickly.

To make this list even more helpful, we’ve enlisted some advice from a couple of pros. Anna Burgess Yang is a freelance marketer and self-described productivity nerd who helps solopreneurs improve their business operations, and Colby Flood, Founder of Brighter Click who has experience in developing and promoting AI marketing tools.

What are AI marketing tools?

AI marketing tools are software that use artificial intelligence to help make marketing tasks easier, faster, and more effective.

The addition of AI technologies, like natural language processing and machine learning, lets this new class of software analyze huge piles of data, make logical predictions, and produce everything from a sonnet to computer code with relatively simple prompts.

There are dozens of uses for AI in marketing. Some of the most popular include:

Best universal AI marketing tool

Many AI marketing tools are fantastic point solutions, meaning they solve one particular challenge, like turning an audio interview into a written brief. We’re proud to present Hootsuite as a comprehensive AI marketing tool that takes on many of the biggest challenges a digital marketer faces.

Read on, and we think you’ll agree.

1. Hootsuite

Anyone who’s been in charge of brand management, advertising, and digital marketing knows that those are each a dozen jobs in one. On any given day, you may need to create content, offer customer support, do audience research, organize a team, report on analytics, and much more.

It’s a lot.

Hootsuite can help you do all that (and more) from one user-friendly dashboard that works with Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, Pinterest, and YouTube.

As for AI tools, OwlyWriter is a generative copywriting tool that creates captions in your voice and tone. It’s built on ChatGPT’s pioneering language model and bolstered by our own content formulas. Use it to write posts based on a topic, keyword, or a link. Then, identify and repurpose your top-performing posts.

Hootsuite Inbox, the hub for managing all of your social media messages, is also powered by AI. It’ll automate message routing, auto-respond, and has AI chatbot features to improve follower and customer experience.

And if you’re on the hunt for free AI marketing tools, Hootsuite has those to offer, too. Here are a few to try for yourself.

Hootsuite’s AI-powered caption generator is optimized for social media and custom-creates your caption for your chosen platform. The username idea generator solves your identity crisis with a new username in seconds. The about/bio writer automatically summarizes the special sauce of your life or brand. And the AI hashtag generator makes short work of thinking up the perfect hashtag.

• Who it’s for: Hootsuite’s versatile and comprehensive platform makes it a great choice for any creator or social media marketer who needs to plan, create, execute, and measure a social media strategy.
• Pricing: Hootsuite offers several free AI marketing tools, while the paid plans start at $75/month.
• Best feature: I find the way the content creation, scheduling, social listening, and analytics tools integrate to be the best feature of Hootsuite. It’s so nice to open one workspace instead of clicking around to a dozen tools.

AI marketing tools for social media

Social media marketing needs so much creative input and constant management (you already know that!). These AI tools are social media game changers. They act like ideation sparring partners, creative collaborators, and virtual assistants helping to wrangle all the moving parts.

2.

is a social media scheduling tool geared towards organic social management (see this comparison of Hootsuite and ). The platform has a drag-and-drop interface that lets you see how your feed will look to visitors. uses AI to help you generate content ideas, captions, and hashtags.

Source:

• Who it’s for: Small social media management teams prioritizing production over collaboration and paid ad management.
• Pricing: Plans start at $16/month
• Best feature: I like the caption generator for Instagram posts. When you’re creating multiple posts each day, it can be draining to come up with new ideas.

3. Buffer

Buffer is another social media scheduling and management tool (yep, we have a Hootsuite vs. Buffer comparison guide). While it doesn’t let you manage or track paid social media ads, it does have many features for creating, posting, and tracking non-paid posts.

Buffer’s built-in AI assistant helps you generate ideas and repurpose content much faster than with a manual workflow.

Source: Buffer

• Who it’s for: Buffer is a quality option for individual creators who want to speed up and track their social media campaigns.
• Pricing: Buffer offers a free plan with limited post scheduling. Paid plans start at $5/month.
• Best feature: Burgess Yang says, “I have a lot of ideas that need additional polish before they’re ready to publish. Buffer has a “create” space to store these ideas. I also use it to collaborate with my virtual assistant, who uploads image files for me to review and add copy.”

4. Brandwatch

Brandwatch is a social listening and intelligence tool. With Brandwatch, you can see what people say about your brand on just about any social media platform and react to it quickly.

AI boosts the tool’s sentiment analysis ability to spot changing trends about your products and business.

Source: Brandwatch

• Who it’s for: Brandwatch is built for enterprise, so if you have a large team and you need to know what’s said about you online, Brandwatch is a good option.
• Pricing: Brandwatch provides pricing by consultation.
• Best feature: The Iris Conversation insights are cool if you have the resources to pay for them. Click on a sentiment data point, and it will give you several underlying causes based on larger trends it sees online.

5. Influencity

Influencity is a one-stop shop for managing your social media influencer marketing program. Find influencers and manage campaigns from a single AI-enabled marketing tool. Influencity uses AI to crunch influencer data (like engagement, demographics, and relevance) to surface the perfect partnerships for your brand.

Source: Influencity

• Who it’s for: Brands with multiple influencer relationships that have outgrown managing them on a spreadsheet should kick Influencity’s tires.
• Pricing: PStarts at $158/month and increases based on the number of results and influencers.
• Best feature: The influencer seeding feature stands out for e-commerce brands that send free products to influencers. It has a Shopify integration and easy controls so you can find a relevant influencer and send a gift from your catalog with a few clicks.

AI marketing tools for copywriting

Remember when we all used ChatGPT to write funny songs and Shakespeare-like odes to our pets? We quickly uncovered a core competency of generative AI — that it can write just about anything in almost any voice (as long as you edit it).

These AI copywriting tools lean into that strength to produce outlines, briefs, ad copy, and more.

6. Jasper

Jasper has evolved from an AI-powered copywriting tool to a comprehensive content marketing platform. But its core value still lies in its ability to tick copywriting tasks off your to-do list quickly.

OpenAI’s ChatGPT powers Jasper AI, but it also uses other AI models to wax poetic on your marketing messages.

Source: Jasper

• Who it’s for: If you have several people creating different forms of content, Jasper is a great option to help you keep them all on brand.
• Pricing: Starts at $39/month per user seat.
• Best Feature: I think the customizable Jasper style guide is so helpful. Once you set it up, it catches style-guide violations and suggests corrections, cutting review time way down.

7. Claude

Claude is a straightforward conversational AI assistant that’s a direct alternative to ChatGPT. It’s a perfect copywriting sparring partner without a lot of bells and whistles to slow you down.

Claude’s AI is considered more private since it has more strict and user-approval-focused data handling guidelines.

Source: Claude

• Who it’s for: Copywriters of just about any strain (social media, blog, user manuals, etc.) can use Claude’s output to speed up creation and inspire new ways of sharing a message.
• Pricing: You can try Claude for free, but the paid plans (which start at $20/month) give you a lot more usage and access to other AI models.
• Best feature: My favorite feature of Claude is its lack of features. You can jump right in and prompt it to suggest an outline, no onboarding or learning time to slow you down.

8. Writer

Writer bills itself as “The full-stack generative AI platform.” It’s a fair description since it can do so many things. But for us marketers, Writer’s value comes from its ability to digest competitive intelligence, understand your brand voice, and produce mountains of marketing copy in minutes.

Source: Writer

• Who it’s for: Writer is built for enterprise, so it’s ideal for large, multi-function marketing teams.
• Pricing: Writer’s Team plan starts at $18/month/user.
• Best feature: One of the coolest use cases for Writer is updating blog posts. Once you’ve taught it your brand voice, rules, and goals, you can refresh a hundred posts in a few minutes.

AI marketing tools for content marketing

Some of the earliest uses for AI in marketing were focused on creating content assets. So it’s no surprise to see such a high concentration of tools in the content marketing category. The AI tools on this list help create voice, visual, and video content plus solutions to manage it all.

9. Designs.ai

Designs.ai is a generative AI image creator. Use the tool to make logos, videos, face swaps, and a bunch more visual asset types. The chatbot interface makes it easy to ask for and edit whatever fanciful image your brain can conjure.

Source: Designs.ai

Who it’s for: Non-designers who need custom images for their marketing collateral.

Pricing: Get started with 10 free design credits, then paid plans start at $8/month.

Best feature: Flood says, “I like that you can instantly generate high-quality images, quickly change backgrounds, and even create AI drawings; no design experience required.”

10. Canva

Canva is an incredibly versatile design tool. It has a seemingly endless supply of stock images and templates, plus it’s built for collaboration between team members.

Canva’s AI-powered Magic Design feature lets you build pro-level social media posts by typing in a few words.

Source: Canva

• Who it’s for: Just about any marketer, from a novice to an experienced designer, will find a use for Canva.
• Pricing: The free version of Canva is a great place to start, but you’ll get some really powerful design tools, lots of storage, and brand kits starting at $120/year/person.
• Best feature: Yang shares, “I love storing brand kits and brand templates in Canva. It ensures consistency across my social media content with colors, fonts, and graphics used. Plus, it’s easy to incorporate brand guidelines into new posts.”

11. Infography

Infographics help readers digest large amounts of information quickly, but they take a lot of time to design by hand. Infography uses AI to read and understand a blog post, then generate an infographic to support it.

You can customize your new visual asset with branded colors, text, and more.

Source: Infography

• Who it’s for: Any marketing team that produces blog and social media content but lacks in-house design support would get a lot out of using Infography.
• Pricing: Plans start at $15/month, and you can try the tool for free.
• Best feature: Flood says, “What I really like is that you receive multiple variations of an infographic when you enter a blog URL in less than 30 seconds.”

12. ElevenLabs

ElevenLabs is a text-to-voice AI tool that comes in very handy when you want to make an e-book more accessible or add voice overs to a video.

Enter your copy, pick a voice, choose a language, and you’ll get a complete voice-over ready to share. You can even personalize it by cloning your own voice.

Source: ElevenLabs

• Who it’s for: Content creators who hate recording and re-recording audio on faceless videos and marketers who want to make their content accessible.
• Pricing: You get 10 minutes of voiceover for free, while the paid plans start at $5/month.
• Best feature: Flood shares, “ElevenLabs text-to-speech voice generator has a large variety of dialects and accents available.”

AI marketing tools for advertising

Advertising requires two things that AI is great at handling: big data and precision. These advertising AI tools will help you keep track of and optimize all the moving parts and budgets in your ad campaigns (leading to a nice lift in ROI!)

13. Foreplay

Foreplay is an ad creative management platform. It has a swipe-file organizer, a feature for creating ad briefs and storyboards, and a built-in library of 10 million ads you can use for inspiration.

Foreplay’s AI features speed up creative production and add some very cool capabilities to its competitor analysis function.

Source: Foreplay

• Who it’s for: In-house or agency creative teams that churn out a lot of creative copy and could use a little extra inspiration and organization.
• Pricing: Foreplay’s Inspiration plan starts at $49/month, and the Full Workflow plan starts at $99/month.
• Best feature: Flood says, “Foreplay’s Discovery Library offers AI-powered Emotional and Competitor Insights, transforming its ad collection into a tool for actionable creative intelligence. With features like the Emotional Motivator Matrix, Content Style analysis, and Persona targeting, advertisers can uncover the emotional drivers, creative angles, and target personas behind competitor ads to craft more resonant and effective campaigns.”

14. Particl

Particl uses AI to automate competitor intelligence for e-commerce brands. The platform pulls data from over 10,000 e-commerce websites across several industries to surface micro data points and macro changes in the industry. You can use this data to benchmark your products against the overall market, jump on trends, and see what your competitors are up to.

Source: Particl

• Who it’s for: Particl is purpose-built for e-commerce product and growth marketers who need to stay on top of their competition to set pricing and marketing strategies.
• Pricing: Paid plans start at $200/month after a free 14-day trial.
• Best feature: Flood says, “Particl uses AI to analyze competitor sales, marketing, and pricing data, providing actionable insights like top-performing products, discounting trends, and price distribution in real-time.”

15. Arcads

Arcads is an AI-enabled marketing tool that generates ads with super-realistic AI “actors” based on a text script you provide. Some of the actors are completely AI-generated, but you can also choose an AI actor based on an actual influencer.

With Arcads, you can make a single-actor video or, even better, make a mashup of several AI influencers talking about your products or message.

Source: Arcads

• Who it’s for: Arcads is a little pricey, so it’s a better fit for marketing teams who create a lot of content that needs actors.
• Pricing: You have to speak with the sales team to get pricing (it’s not on their site), but it starts at $100/month.
• Best feature: Flood says, “I like how fast you can get something done in Arcads. It lets you generate AI user-generated content in minutes just by adding a script and selecting an AI actor.”

AI marketing tools for email marketing

Email is still one of the best bangs for your marketing efforts. It’s cost-efficient, effective, and easy to track results.

These AI email marketing tools exponentially scale your ability to send super relevant and personalized emails to highly segmented audiences — boosting your results many times over.

16. ZeroBounce

ZeroBounce helps make sure your email campaigns make it to actual inboxes.

Its AI-powered tools include an email address finder and verifier, plus email scoring, testing, and sender reputation monitoring. It all adds up to a huge boost in your successful send rate.

Source: ZeroBounce

• Who it’s for: ZeroBounce is tailored to sales and marketing teams with very active email programs and large send lists.
• Pricing: Plans start at $18/month
• Best feature: The email score is one of the most useful features. It tells you how likely your email is to get through filters and helps you make it better.

17. Seventh Sense

Seventh Sense is a popular email optimization tool. It uses AI to do things like choosing the right time to send an email and increasing email engagement. There are also tools to create A/B tests and improve email nurture and drip campaigns.

Source: Seventh Sense

• Who it’s for: Seventh Sense is designed to work with HubSpot or Marketo, so if you use other email send providers it may not work for you.
• Pricing: Starts at $80/month for HubSpot users and $450/month for Marketo users.
• Best feature: The multivariate testing tool is great for trying several versions of a send. Plus it’s free to use even before you pay for a plan.

18. Kit

Kit, which recently rebranded from Convert Kit, is a full-scale email marketing platform specifically built for creators. It’ll help you grow your subscriber list, personalize emails, and track everything from clicks to conversion rates.

Kit uses AI to automate sending sequences for hyper-personalized emails.

Source: Kit

• Who it’s for: Creators who use email to grow, engage, and monetize their audience.
• Pricing: Kit offers a no-cost newsletter-only option, and the paid plans start at $25/month.
• Best feature: Yang says, “Kit’s automation features are fantastic. I can add subscribers to different segments, tags, and email sequences based on landing pages, clicks, and integrations with other products like Gumroad.”

AI marketing tools for SEO

Search engine optimization (SEO) gets ever more challenging with constant algorithm updates and changes to results pages.

But search engines are still a fundamental channel for website traffic growth. These AI tools help you understand what it takes to rank your website pages, from identifying keywords to out-maneuvering the competition.

19. Semrush

Semrush is a powerful, do-it-all SEO platform with dozens of built-in tools for every job related to attracting traffic via search engines.

With Semrush, you can find local SEO opportunities, mine competitors’ keywords for new ideas, do incredibly in-depth keyword research, and much more. AI now powers several features of Semrush, both in the platform and through third-party integrations.

Source: Semrush

• Who it’s for: Semrush’s pricing and robust capabilities make it best suited for medium and enterprise-sized marketing teams and more technical SEO marketers.
• Pricing: Plans start at a very specific $139.95/month
• Best feature: It’s honestly hard to pick a best feature, but the Keyword Magic Tool is pretty phenomenal. Give it a keyword and your URL, and it’ll give you a long list of associated keywords with all the data (search volume, keyword difficulty, etc.).

20. Ahrefs

Ahrefs is also a comprehensive SEO tool and Semrush’s main competitor. Where Semrush is highly detailed and more technical, I find Ahrefs to be a little easier to navigate.

Ahrefs has also added AI functionality in several places, including using it to surface topics your target audience is looking for.

Source: Ahrefs

• Who it’s for: SEO marketers who need enough power to do keyword analysis, content optimization, and competitor research without the super-technical SEO reports.
• Pricing: Start at $108/month
• Best feature: Ahref’s AI Content Helper is a nice twist on AI-driven content optimization tools. Instead of just telling you which keywords you should cram into your content, it reviews it for comprehensive topic coverage.

21. Surfer

Surfer is an on-page optimization tool that helps you set your web pages up for search engine success. Use Surfer to optimize your content, audit your website for SEO, and generate new outlines and copy.

The tool makes good use of AI to speed up all of these processes and even uses AI to detect if other content was written by AI (how meta!).

Source: Surfer

• Who it’s for: Surfer is pretty versatile and accessible, so it’s a popular tool for almost any team or agency that has to optimize web pages for SEO.
• Pricing: Several of Surfer’s tools are free, but to get the full suit, you’ll pay $79/month for the basic plan.
• Best feature: The AI humanizer is fun. Paste in your AI-generated content, and Surfer’s AI will rework it so it reads less robotic.

AI marketing tools for editing

Editing is one of the best applications for AI tools. Even if you prefer to keep every other task in human hands, you can benefit from popping your work in an AI editor like these to find everything from spelling errors to deviations from brand voice.

22. Grammarly

If Grammarly isn’t the most-used marketing tool, it has to be up there. It’s popular because it’s so easy to get started checking your copy for spelling, grammar, and plagiarism issues.

Grammarly’s AI writing assistant is a generative AI tool that helps you fill in your creativity gaps.

Source: Grammarly

• Who it’s for: Grammarly or its Chrome extension, which could be open on every marketer’s desktop at any time.
• Pricing: The free version isn’t bad, but to get all the benefits (like the plagiarism checker), you’ll need a paid plan, which starts at $12/month.
• Best feature: I’ve just started playing around with the “Increase your impact” tool. It reviews your copy and suggests places to use stronger, more engaging words and phrases.

23. Hemingway

Hemingway does some of the same grammar and spelling checks that Grammarly does, but its big value proposition is making your copy easier and more fun to read. On Hemingway, you’ll get a readability grade level and a breakdown of which sections need some improvement.

Source: Hemingway

• Who it’s for: Hemingway works best for medium to long texts, it’s best for blog writers and content marketers.
• Pricing: The paid plans start at $8.33/month and give you access to the AI tools like the automatic synonym checker.
• Best feature: I use Hemingway most often for its readability score. I’ve edited many documents to get that score to where I want it.

24. Eddie AI

Eddie AI takes your raw video interviews and uses AI to help you edit and streamline your end product. The tool is prompt-based, so drop in your video and tell Eddie to “cut from X to Y” or “pick a better hook.” The AI kicks in, completes your request, and you can continue to iterate from there.

Source: Eddie AI

• Who it’s for: Eddie AI would be most useful for marketers who create video testimonials or other interview content like C-Suite presentations.
• Pricing: You can create four projects per month for free, then costs $100/month.
• Best feature: Flood says, “I think of Eddi AI as an AI storytelling tool that crafts edits from your interviews and prompts. Its best feature is its speed since you can complete a project in minutes if not seconds.”

AI marketing tools for automation

Time-consuming, repetitive tasks like keeping calendars up to date and managing team communication pull marketers away from more creative work. These are the things AI should be doing for us. And these AI marketing automation tools are great at them.

25. Zapier

Zapier isn’t so much an AI marketing tool as it is an AI-powered link between the rest of your marketing tools. Essentially, Zapier has over 7,000 integrations that let your individual API applications communicate with each other so you can create connected workflows between them.

Source: Zapier

• Who it’s for: Zapier works well for marketers who use more than two or three tools to create and manage their workflow.
• Pricing: Plans start at $19.99/month.
• Best feature: Yang shares, “Zapier runs my life, so it’s hard to pick a single feature. I actually evaluate other tools based on whether or not they have Zapier integration. Even though it runs in the background, it automates hundreds of tiny, mundane tasks for me every week.”

26. Airtable

Airtable is a business operations tool that helps you organize information and visualize processes. It’s sort of a spreadsheet on super steroids.

When you have multiple people and several assets involved in a marketing project, Airtable and its AI tools will let you get them all aligned and working together.

Source: Airtable

• Who it’s for: Airtable is best for marketing teams with multiple internal and external contributors who need a central collaboration hub.
• Pricing: Plans start at $20/month.
• Best feature: Yang says, “Two features I love are the ability to sync files from my Google Drive and the ability to send emails to myself. I receive three emails every Monday morning that contain information I need to review.”

27. Digital First AI

Digital First AI uses AI agents to automate the creation and execution of your marketing strategy. Use the tool to quickly build fully customized or templated workflows. Then dig in further, and it’ll help you parse out data, create content, and manage marketing campaigns.

Source: Digital First AI

• Who it’s for: Digital First AI is best for marketing teams who want to go all-in on AI automation, but who don’t have the time to piece together several tools to do the job.
• Pricing: Start at $67/month.
• Best feature: Flood says, “The customizable workspaces really simplifies the creation and execution of your marketing strategies.”

Free AI marketing tools

Most of the current AI buzz started with the free version of ChatGPT. It’s not the only no-cost tool in town, though. These AI marketing tools take on a variety of work and either have a robust free version or are completely gratis.

28. ChatGPT

ChatGPT has many uses in marketing, but one of the most popular is as a copy generator. With the right prompt, it can turn out an LOL LinkedIn post, an all-inclusive blog article, or a targeted tagline.

Source: ChatGPT

• Who it’s for: First-time copywriters to seasoned pros can use ChatGPT for help at any stage of the writing process.
• Pricing: You can jump in and use many of ChatGPT’s features for free right now. There are also paid plans that start at $20/month for greater access to additional tools.
• Best feature: Yang says, “Custom GPTs allow me to save prompts that I use repeatedly. Rather than copy and paste instructions into a new chat, I can click a button with my Custom GPTs to get feedback on a blog post, generate headline ideas, and more.”

29. Otter.ai

Otter.ai is a meeting assistant that’ll take notes, automate summaries, and provide full transcripts of your meetings. The AI does the work in real time, so you can have a list of actionable bullets before a meeting ends. It’ll even capture meeting slides and add them to your notes.

Source: Otter.ai

• Who it’s for: Otter.ai is a must-have for product and content marketers who interview customers or subject matter experts.
• Pricing: The free version of Otter.ai is plenty powerful for many marketers. The paid plans start at $8.33/month.
• Best feature: Yang says, “Otter will auto-join meetings and record calls, so I don’t have to remember to hit the record button. As someone who interviews a lot of people for content, this is an essential part of my process.”

30. Capsule

You either love video editing, or you HATE it. Capsule has features for people in the first category, but it really shines for people in the second one. Even someone who’s never edited a video before can quickly snip and paste clips, improve the appearance of motion graphics, and add extras like captions and soundtracks.

Source: Capsule

• Who it’s for: Capsule has some collaboration features designed for teams, but individual creators use it too.
• Pricing: The business plan is free and good for most small teams. Enterprise plans are priced on request.
• Best feature: Yang notes, “Capsule makes video editing easy for people who hate video editing (like me). With one click, I can do things like enhance the audio or resize the video for different platforms.”

5 tips for choosing and using AI marketing tools from the experts

Paralysis from analysis is a real problem when you have so many AI marketing tools to choose from. Then, once you add one to your marketing stack, how can you get the most out of it?

These tips from our experts will help you do both!

1. Focus first on tedious tasks

AI can’t, and shouldn’t, do every marketing job for you. Yang says that when deciding where to get some AI support, look first for low-skill tasks you do repeatedly.

“At a minimum, marketing teams should use AI and automation to reduce tedious and redundant tasks. It’s the best way to free up time for more high-value work.”

2. Repurposing is an AI superpower

Several AI tools can help you take one marketing asset and turn it into many. That’s one of the best use cases for them, “while you can use AI tools for things like brainstorming, my favorite use cases are to transform my ideas into another format,” says Yang.

“I like using ChatGPT to create video scripts from a blog post. By doing this, the content feels authentic, but AI has sped up a lot of the background work to adapt content into various formats and for different platforms.”

3. Don’t trade quality for quantity

Almost every AI marketing tool promises to help speed up your work. Flood says to make sure the tools you choose also help you maintain or improve the quality of your output.

“Remember that an AI tool should help you free up time without compromising the quality of the work. New tools are popping up daily, but not all of them will provide the benefits you need.”

4. Try before you buy

The cost of buying an AI tool isn’t just the money. It’s also the cost of integrating it into your workflow.

Flood says to use an unpaid trial before you make a purchase. “Always look for a free trial. Even if it’s not listed on the tool’s pricing page, you can still ask the vendor for a way to use it for a couple of days before committing to it.”

5. Make sure an AI tool solves a business problem

Some AI marketing tools look great in a demo, but Flood says you have to ask if what it does matters to your business.

“Keep your goals in mind while reviewing any new AI marketing tool, and make sure it’ll help you achieve them. Some software is really fun to play with, but if it’s not providing a payback it may not be the right one for your needs.”

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