Railed for the failure of the metarers, Mark Zuckerberg can console himself with the success of his connected glasses. Donald Trump’s new friend has long thought that glasses have an important role to play and that she can – in the medium term – replace smartphones. We are not there yet, but it is clear that the Meta Ray-Ban are a success. During an internal meeting with his teams, the pattern of Meta had noted that the Ray-Ban connected glasses had sold more than a million copies in 2024. Encouraging figures which confirmed the winning bet of the giant of social networks with his glasses.
The best-selling product in 60 % of Ray-Ban shops around the world, Meta’s intelligent glasses are enjoying growing success that is happy with Essilorluxottica. Since the launch of the Ray-Ban Meta glasses in October 2023, Meta’s partner specifies having sold 2 million units. The CEO of Ray-Ban’s parent company, Franceso Milleri, considers glasses as the future main digital platform and provides for long-term Meta collaboration. Note that this figure does not include the original Ray-Ban Stories launched in 2021, which had not had the same success.
With these results, Essilorluxottica aims to reach an annual production of 10 million pairs by the end of 2026. “Given this development, and in accordance with our ambitious plan, we are currently increasing our production capacity for Ray-Ban Meta, which should reach 10 million units per year by the end of next year”specifies the boss of the Franco-Italian glasses. This declaration comes a few months after the announcement of a long -term partnership, until at least 2030, between the two companies.
A production capacity revised strongly upwards
The manufacturer’s ambitions go hand in hand with those of Mark Zuckerberg, who would like to sell 5 million connected glasses from 2025. The two companies work on the integration of the AI and Essilorluxottica suggests the arrival of subscription services. Other third -party brands, such as Okakley, also owned by Essilorluxottica, could also connect their glasses.
In the meantime, Meta invests massively to promote her glasses and has just offered two advertisements during the Super Bowl. They stage three famous “Chris” or “Kris”: Chris Pratt, Kris Jenner and Chris Hemsworth.
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The firm’s objective is to get ahead to make glasses “the” digital platform par excellence, but for that, sales will have to grow considerably. Indeed, smartphones brands like Samsung or Apple each sell more than 200 million phones per year. Even with ten million copies sold, Ray-Ban glasses will not yet replace the smartphone in the daily life of users.
Meta’s future will also go through Orion, the first AR glasses of the American firm. Presented on the 11th edition of Meta Connect, the Orion glasses impress by integrating Microled projectors directly into the frame. They also have AI features and operate using a neural bracelet.
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