The idea of Music Pro is to seduce the most passionate fans, those who are not satisfied with ready -made playlists and who want a greater personalization of their musical listening experience. The launch is scheduled by the end of the year according to the indiscretions of Bloombergbut everything is not yet stalled: Spotify has yet to obtain the green light from large record companies. The Price would be $ 5.99 per month, to be added to the price of a conventional subscription.
Son HD, remix et IA
For the moment, we don’t know exactly what this new subscription will include … nor if it will really be worth it! But one thing is certain: after having long maintained fairly stable prices, the platform is determined to pass its most loyal subscribers to the cash register again.
The big plus of music pro, it would be the possibility of mixing your favorite pieces between them. We are not talking here of doing professional djing of course, but rather of a tool (boosted at AI) to play with its favorite titles and create personalized transitions.
Another expected bonus: exclusive access to concerts. Spotify plans to give its Music Pro subscribers of presale or better placed seats. But here again, nothing has yet been engraved in marble: discussions are underway with promoters and ticket sellers.
It remains to be seen if it will be enough to convince subscribers to pay more. Apple Music and Amazon Music already offer high definition sound without additional cost. Tidal and Soundcloud also offer mixing tools. Spotify, which remains the leader with 675 million users (including 263 million paying subscribers), must therefore offer a real plus for Music Pro finds its audience.
For a while, Spotify has been looking to raise the bill. He has already increased the price of his subscriptions and launched an offer dedicated to audio books. Today, its formulas range from € 6.06 per month for students at € 18.21 for families. One can reasonably think that the Music Pro offer will revolve around € 5.99.
The platform was hit in 2024, with an explosion of subscribers, especially in Asia, Latin America and the Middle East. But in more mature markets like the United States and Europe, growth slows down. This is where Music Pro would come into scene: record companies push Spotify to make certain services pay more for more to compensate for the slowdown in streaming. The idea is to get the most committed fans, those who are already spending for merchandising, concert tickets and fan clubs …
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