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World of Software > Computing > BEYOND EXPO 2024 | Tech Insights: Exploring AI and AR at the ConsumerTech Summit · TechNode
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BEYOND EXPO 2024 | Tech Insights: Exploring AI and AR at the ConsumerTech Summit · TechNode

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Last updated: 2025/02/24 at 1:31 PM
News Room Published 24 February 2025
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In today’s rapidly evolving technological landscape, artificial intelligence, augmented reality, and robotics are transforming our daily lives and work environments. These cutting-edge technologies are poised to unlock innovative digital experiences and redefine our interaction with the world.

At the BEYOND EXPO’s ConsumerTech Summit on Friday, industry leaders gathered to explore the potential and challenges of these burgeoning technologies through a series of insightful panels.

The integration of artificial intelligence into personal devices has been a hot topic in recent months, with companies vying to harness this powerful technology to enhance user experiences. The idea of personalized AI is rapidly moving from science fiction to reality.

Jingkang Liu, the CEO and founder of 360-degree camera maker Insta360, described his vision as a future where individuals have a digital personal assistant by their side, constantly learning from their interactions, understanding their preferences, and providing tailored solutions.

However, the path to this AI-driven utopia has its challenges. One of the primary concerns raised was the issue of privacy and data security. As Carl Pei, co-founder of Nothing Technology, noted “The core of security is truth.” 

“The core of privacy is to make uses transparent to users, that is, what data we collect, they can choose whether to give us this data or not,” Pei continued. “We must fully communicate the benefits of sharing their data — what advantages they will gain and what enhanced services we can provide. Our goal is to ensure that the product allows them to truly experience the value of these services.”

The panelists in the morning session also explored the interplay between cooperation and competition within the industry. While acknowledging the inherent human tendency towards competition, they advocated for a balanced approach that encourages collaboration and mutual growth. 

Specifically, industry players should strive for a healthy ecosystem where competition is driven by deeper insights into customer needs, innovative research, and differentiated offerings, rather than by engaging in detrimental price wars, the panel suggested.

The realm of augmented reality has also captured the imaginations of entrepreneurs and consumers alike due to developments such as the metaverse and the AI boom, but the uniqueness of different use cases makes the scaling of AR particularly difficult.

Xu Chi, founder and CEO of AR brand XREAL, shared that he feels it’s a pity that we haven’t seen the emergence of a definitive AR app for this era, in the same way that Angry Birds was a flag-bearer for the initial iPhone era. That situation motivates XREAL to actively experiment with forward-looking scenarios and collaborate with partner developers, Xu stated.

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