What’s the AI Video Endgame?
Google says that the Veo 2 model can create video clips that are two minutes or longer, which is quite an upgrade over the quick clips that most models can generate with one prompt. However, generating longer clips at once may also mean that revisions will be more costly, since an entire two additional minutes may need to be generated for each update.
Google DeepMind researcher Jon Barron noted on X that Marvel’s Avengers: Endgame movie cost around $32,000 per second, or about a thousand times more than Veo 2 would have cost. Granted, I doubt many people can earn a $2,799,439,100 worldwide box office with their AI creation, either.
We’ll have to see how (or if) this new technology reshapes mid-sized business’ marketing plans. It’s certainly possible that Veo 2-generated advertisements will start proliferating soon.
Unfortunately, it’s also possible that the same companies who want to save money by AI-generating their ads won’t be interested in shelling out for the further drafts and revisions needed to make ads that are good, and not just acceptable. The true endgame here might just be an uptick in AI slop.
