Free PPC Reporting Templates to Simplify Analytics in 2025

“I need these numbers by EOD!” Your boss’s urgent request for campaign data sends you scrambling through endless spreadsheets and tools like Google Analytics. 

You’re not alone in this frantic rush—88% of marketers spend more time reporting than performing their tasks. 

Managing pay-per-click (PPC) campaigns shouldn’t mean drowning in data or missing critical insights.

That’s where a solid PPC reporting template comes in—think of it as your command center for paid search KPIs. Its ready-to-use framework helps you spot trends, catch problems early, and make smart budget decisions.

Want to get started with one? We’ve done the hard work for you, researching and testing dozens of templates compatible with your favorite ads management tool.

What Are PPC Reporting Templates?

PPC reporting templates help marketing teams present the key metrics from their paid ad campaigns in a clear, organized way that clients and stakeholders can easily understand. 

Say you’re managing multiple Facebook advertising campaigns and Google Ads simultaneously. Instead of spending hours manually gathering figures from different platforms, a PPC template automatically compiles everything you need. 

From click-through rates to conversion costs, it’s all reported in one standardized format. 

What Makes a Good PPC Reporting Template?

A well-designed PPC reporting template gives instant insights into marketing report metrics while keeping everyone aligned on goals and progress.

So, what should you prioritize when picking or building your PPC reporting template?

• Clear campaign overview: Your template needs a high-level snapshot showing campaign names, report timeframes, and total budget allocation
• Essential performance metrics: Track content marketing KPIs that matter, such as impressions, clicks, conversions, click-through rates (CTR), cost per click (CPC), and cost per acquisition (CPA)
• Ad performance analysis: Include sections for analyzing individual ad performance to identify the ad groups driving results and the ones that need a little (or a lot) of tweaking
• Keyword insights: Make sure your template has a dedicated space for keyword performance data
• Budget tracking: Keep tabs on spending with clear budget breakdowns. This ensures transparency and helps maintain a healthy revenue growth rate
• Visual data: Use charts and graphs to make performance marketing data digestible and engaging. Line graphs work well for time-based trends, while bar charts help compare different metrics

12 Free PPC Reporting Templates

By now, you know how convenient PPC reporting templates are for marketers. Now imagine having those templates inside the very app you use for, well, everything!

That’s what we’ve got here—templates from , the everything app for work that combines project management, knowledge management, and chat—all powered by AI to help you work faster and smarter. 

Don’t simply take our word for it! customers swear by the platform’s capabilities.

Plus, we’ve included additional templates from other trusted platforms.

Let’s explore them!

1. The PPC Campaign Report Template

Running paid search campaigns across multiple platforms isn’t easy. There’s a lot to keep tabs on in cross-channel reporting—monitoring budgets, tracking conversions, and creating client reports.

What if it was possible to do all this and more in one organized workspace? Enter: the PPC Campaign Report Template. It lets you monitor everything from ad spending to conversion rates.

Here’s what makes this template stand out:

• Track campaigns: Set up Custom Statuses to track progress from planning to completion
• Organize tasks: Create tasks with detailed checklists for different types of marketing campaigns
• Monitor key metrics: Add Custom Fields to monitor key metrics like CTR, CPC, and ROAS
• Visualize goals: Use multiple views (List, Board, Calendar) to visualize campaign data
• Automate work: Set up automated notifications for campaign milestones and updates

2. The Campaign Tracking Template

Managing multiple marketing campaigns across different platforms can feel a bit like juggling chainsaws while riding a unicycle. 

Put an end to that circus act with the Campaign Tracking Template. Bring your key performance indicators and campaign data together to avoid tab-hopping or data-hunting expeditions. 

Here’s why it’s useful:

• Track details: Custom Statuses in help you mark progress as Blocked, Cancelled, Complete, Done, or In Progress
• Cover important metrics: Built-in Custom Fields track vital marketing KPIs like budget spent, impressions, conversion rates, and ROI
• Schedule campaigns: The Calendar View in makes scheduling and adjusting marketing timelines a breeze with its drag-and-drop functionality
• Monitor progress: Board View groups campaigns by status or channel, perfect for spotting your top-performing ads
• Visualize timelines: ’s Timeline View shows campaign progress and upcoming tasks chronologically

3. The Campaign Tracking & Analytics Template

Keep tabs on all your marketing campaigns and key metrics with the Campaign Tracking & Analytics Template. This template offers different visualization options for your campaign tasks.

Need to find all overdue tasks? The List View’s sorting and filtering capabilities are ideal. The Board View’s Kanban-style layout is great for progress clarity.

Planning schedules and resolving conflicts becomes simple with the Timeline View, while the Calender View offers a handy monthly overview of all activities.

This template also stands out with the Custom Fields for key metrics:

• Progress auto: Automatic updates on completion rates
• Dropdown: Categorize campaigns by type, channel, or status
• Website: Store landing pages and resource URLs
• Money: Track campaign spending in your preferred currency
• Number: Monitor clicks, conversions, and impressions
• Formula: Calculate ROI, CTR, CPA, and more KPIs easily

4. The Campaign Plan Template

A well-structured campaign plan directly impacts your click-through rate. It helps you stand out in search engines and stop the scroll on social media. 

The Campaign Plan Template puts everything you need to run effective campaigns in one spot.

This template comes packed with features to help you execute marketing plan templates successfully:

• Track metrics: Custom Status options like ‘In Progress,’ ‘Complete,’ and ‘To Do’ give you instant visibility into where each campaign task stands
• Visualize campaign data: Seven built-in Custom Fields, such as Planning Progress, Allocated Budget, Remaining Budget, Campaign Head, and Campaign Type, ensure data clarity
• Manage projects with full oversight: Tools like comments, tags, and dependency warnings keep everyone aligned on campaign goals and deadlines

Bonus: Learn how to create your marketing plan in with this quick explainer video!

5. The Campaign Brief Template

The Campaign Brief Template puts all your campaign planning tools in one place, helping you build marketing campaigns that hit their targets.

This template gives you a rock-solid foundation for any campaign, from social media blitzes to full-scale product launches.

Here’s what you can do with this template:

• Set clear campaign goals: Track your creative performance using Goals 
• Map your target audience: Create profiles and pick the right channels to reach them. For instance, if you’re targeting small business owners, you might focus on LinkedIn and industry-specific websites
• Build a campaign outline: Visualize your top converting keywords, content themes, and creative assets needed
• Create a PPC dashboard: Measure performance by tracking spending, conversions, and ROI in real time

6. The Campaign Calendar Template

Want to keep your marketing efforts running like clockwork? 

The Campaign Calendar Template is here to help map out your campaign timeline, track progress, and hit your goals.

This PPC report template is excellent for coordinating content across social media platforms and aligning your advertising efforts. Here’s how: 

• Custom Status tracking: Mark campaign tasks as ‘Open’ or ‘Complete’ to monitor real-time progress. Keep everyone informed about where things stand
• Smart Custom Fields: Add key campaign details using five custom attributes: Duration, Goals, Campaign Phase, Market, and Campaign Budget
• Calendar of Events: Map out your campaign timeline visually in a Calendar View
• Timeline: See how tasks connect and flow in a timeline view
• Campaign List: Track every task in one spot in a list view
• Campaign Process: Monitor campaign stages step by step in a Kanban board view

7. The Campaign Launch Brainstorm Whiteboard Template

Getting your PPC strategy right takes more than just throwing ideas at the wall. 

The Campaign Launch Brainstorm Template helps marketing teams organize campaign ideas and turn the best ones into action.

Here’s what makes these advertising templates so helpful for planning campaigns:

• Sort campaign ideas: Quickly identify concepts worth pursuing using Yes, No, or Maybe categories
• Track task progress: Segregate tasks with Open and Complete statuses, giving your team clear visibility into what’s done and what needs attention
• Add stakeholder feedback: Integrate feedback right within tasks to refine concepts without endless email chains
• Set up custom notifications: Keep everyone updated on important milestones and changes

8. PPC Report Template for Marketing Teams and Agencies by Porter

The PPC Report Template for marketing teams and agencies by Porter tracks and analyzes pay-per-click campaign performance with various built-in tools. It zeroes in on the metrics that matter the most when optimizing PPC efforts and proving ROI to clients.

Here’s what makes this template particularly valuable:

• Clear metric tracking: Monitor website traffic volumes from PPC campaigns to spot trends and growth. Track conversion rates across different campaigns to measure what’s working
• Smart data segmentation: Break down performance by location to tailor campaigns for specific regions. See how different devices (mobile, desktop, tablet) affect campaign results
• Easy reporting options: Create polished PDF reports for client meetings. Send custom email reports to keep stakeholders in the loop. Share live dashboard links so teams can dig into the latest data themselves
• Action-focused insights: Compare channel performance (Google Ads, Facebook, LinkedIn) to guide budget decisions. Use audience segment data to sharpen targeting. Get real-time access for quick campaign adjustments

9. Multi-Channel Marketing Performance Report Template by Porter

The Multi-Channel Marketing Performance Report Template by Porter helps marketing teams track and analyze campaign results across different channels in one organized dashboard. 

This template combines data from social media, email, paid ads, and other sources, allowing you to spot trends more effectively and refine your marketing strategy.

Here’s a detailed look at what this template offers:

• Conversion tracking features: Monitor CTRs to see how many people engage with your ads after viewing them. Calculate ROI by comparing campaign costs to revenue generated
• Engagement measurement tools: See social media engagement through likes, comments, and shares in one view. Compare engagement rates across different platforms and content types
• Visibility analytics capabilities: Track total ad impressions to understand campaign reach. Measure share of voice compared to competitors
• Campaign analysis features: Break down performance by channel to identify top-performing platforms. Study customer engagement patterns across different campaign types
• Time-based reporting: View metrics by hour, day, week, month, quarter, or year. Spot performance trends over different periods

10. Facebook Advertising Checklist Template by Hubspot

Want to run smarter Facebook-centric ad campaigns and get better returns from your ad spends? The Facebook Advertising Checklist Template by HubSpot is an easy way to do the legwork behind the scenes.

This practical template walks you through setting up and managing Facebook ads, ensuring you don’t skip any crucial steps.

• Define your campaign objectives: Pick the right campaign goals based on your needs—from brand awareness to driving sales
• Manage your budget effectively: Set up proper budget controls to avoid overspending
• Leverage targeted audiences: Build targeted custom audiences using website visitor data and CRM lists
• Craft engaging ad content: Create compelling Facebook ad content with proven tips from HubSpot’s paid marketing experts
• Measure what matters: Track performance metrics that matter for your business goals

11. PPC Campaign Marketing Report Template by Template.net

The PPC Campaign Marketing Report Template from Template.net gives marketing teams a solid foundation for showing clients exactly how their paid ad campaigns perform. 

This tool excels at presenting complex PPC data in a clear, organized way that both agencies and clients can easily understand.

Here’s what makes this template particularly useful:

• Structured performance tracking: The template includes dedicated sections for all essential PPC metrics like conversions, CPA, impressions, CTR, and impression share
• Visual data presentation: Turn complex campaign data into easy-to-grasp charts and graphs. The template supports various visualization options that help explain performance trends to stakeholders
• Customizable sections: Add or remove sections based on what matters most to your clients. The template adjusts to fit different reporting needs, from basic metrics to in-depth campaign analysis
• Executive summary space: Include high-level performance highlights and key takeaways in a dedicated executive summary section

12. Google Looker Studio PPC Report Template by Search Foresight

The Google Looker Studio PPC Report Template by Search Foresight provides a one-page overview of key paid search metrics, helping you monitor and analyze your ad campaigns’ performance in real time.

This template is a great tool for:

• Integrated campaign tracking: Track performance across Google Ads dashboard and LinkedIn Ads through smooth platform integration
• Viewing comprehensive insights: Monitor keyword analysis, location-based performance, audience demographics, and competition insights from a central dashboard
• Timeline performance monitoring: Get a clear view of ad campaign performance over time with the Timeline Monitor page
• Advanced data filtering: Filter and analyze data using drop-down controls on every page for deeper insights into accounts and campaign types

Make PPC Reporting Simpler and Smarter with

Running successful PPC campaigns isn’t just about crafting great ads. It also requires organized, data-driven reporting to spot trends, catch issues early, and make smart decisions quickly. 

The free PPC reporting templates we’ve covered provide a great starting point and structure for your reporting.

But let’s face it: templates alone aren’t enough. You need a central hub where your team can collaborate on PPC reports, track progress, and turn insights into action.

This is where comes in. Seamlessly transform findings into trackable tasks by combining these free PPC templates with ’s powerful platform.

Now, you can access all crucial campaign information. Plus, simplifies stakeholder communication, keeping everyone informed and aligned.

Ready to simplify your PPC analytics and reporting? 

Sign up on today!

Explore article topics