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World of Software > Computing > How El Pollo Loco Creates Content at Scale with Influencers
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How El Pollo Loco Creates Content at Scale with Influencers

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Last updated: 2025/03/02 at 3:13 PM
News Room Published 2 March 2025
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The TikToks That Stole the Show

El Pollo Loco teamed up with creators who truly understood how to make content pop. 

Each creator brought their unique voice, personality, and creative spin to the Double Tostada, making the campaign as diverse and dynamic as their audience.

Here’s a closer look at some of the content that made this tostada the star of every feed:

@AsianChowDown: A Flavorful First Bite

In their video, Asian Chow Down dove right into the bold flavors of the Double Tostada, showcasing the new combinations like Baja shrimp and chicken

The highlight? The creamy cilantro dressing that brought everything together. 

The video focused on the eating experience, from the colorful toppings to that crunchy and satisfying first bite, leaving viewers commenting, “Which one do you prefer? Going to have to give that a try ! 😍😍😍 You made it look delicious! Only going because of this video!!!”

@JenickaLopez: Lunch Date Vibes

Jenicka kept it real, filming straight from her car as she chatted with viewers about her craving for something fresh but satisfying.

“Not just a salad,” she said, before revealing her go-to fix: El Pollo Loco’s Double Tostada with chicken and Baja shrimp. 

She made it feel like you were right there with her, offering you the first bite and crunching through the tostada while raving about the creamy cilantro dressing. The whole vibe was like catching up with a friend over lunch, and it left her followers hungry for more.

@KeilaPacheco: Crunching Through ASMR Gold

Keila kept it simple but oh-so-satisfying. Sitting in her car, she let the Double Tostada do all the talking (or rather, crunching).

No words, just the crisp crackle of the shell and the soft slurp of the creamy cilantro dressing as she enjoyed every bite. 

The video was pure ASMR gold, with viewers replaying it just to hear those sounds again. It was proof that sometimes, a good crunch is worth a thousand words.

@ItsEliSandoval: Fitness Goals with Flavor

Eli approached the Double Tostada as the perfect companion for her fitness journey.

Sitting in her car, she highlighted how the tostada’s protein-packed options, like chicken and Baja shrimp, fit into her priorities. 

Her excitement about balancing healthy choices with bold flavors resonated with viewers, many of whom chimed in with comments about wanting a meal that feels indulgent but aligns with their goals. 

The viewer went away understanding it was fuel for her lifestyle, and it could be for theirs too.

@AyyySebas: Stack it Right

Sebastian brought high energy to his video, diving into El Pollo Loco’s Double Baja Shrimp Tostada.

He playfully broke off pieces of the tostada and showed how to stack toppings to build the perfect bite. 

With every crunch, he made the experience feel interactive and fun, leaving viewers ready to try his technique for themselves. One viewer explained how she was influenced: “Your ad worked. Ya me dio hambre y mañana voy por una 🤩”.

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