How to Track Instagram Analytics
Let’s face it, growth on Instagram doesn’t happen overnight.
To see and evaluate your success on the platform, you’ll need some mighty Instagram analytics tools on your side.
Here are two to help get you started:
Tool#1: Social’s Instagram Analytics Tool
Not to toot our own horn but if you’re looking to increase engagement, optimize Stories’ and Reels’ performance, and drive traffic, ‘s Instagram Analytics tool is your new best friend.
If you’re not yet acquainted, our Instagram Analytics tool gives you a visual overview of how your posts are performing — all in an easy-to-use dashboard.
The tool lets you track up to 12 months’ worth of Instagram analytics so you can see exactly what posts and Stories are performing best — and filter by key metrics, such as likes, reach, comments, and more.
You can also tap into your Instagram audience analytics and discover where your audience is based, their demographics, as well as when they are most active.
These are all valuable indicators for optimizing your Instagram posting strategy:
Plus, you’ll have access to Social’s Hashtag Analytics tools so you can track key insights about your hashtags — including a breakdown of which are driving the most likes, comments, saves, and reach on your Instagram posts:
Ready to start tracking your performance more efficiently? Sign up for a free trial of Social and explore the Instagram Analytics dashboard today.
Tool #2: Instagram Insights
Instagram’s free tool, Instagram Insights, is also full of useful data.
Whether you’re looking for your Instagram audience analytics or data on specific posts, Instagram Insights has got you covered.
NOTE: To access the feature, you’ll first need to switch to an Instagram Business or Creator account. You’ll only see analytics for content published after you’ve switched.
Once that’s taken care of, tap the menu icon in the top right corner of your Instagram profile, and tap “Insights.” This will bring you to a page overview of your account’s analytics.
Here you can peruse a myriad of metrics ranging from accounts reached, accounts engaged, and total followers:
To get a closer look at how your content is resonating with users, tap the drop-down menu from the top left corner, filter by time frame (up to 90 days), and see specific post performance:
This is a great way to gain a holistic view of the content that has performed best over a set period of time — which can help inform your strategy.
TIP: You can also open any Instagram post and tap the “View Insights” button in the bottom left corner to see metrics for that specific post too.
