According to social media guru Matt Goulart, the key to being successful on social media is to keep your consumers in mind. It’s not just about your business anymore. Learning how to grow your social media following involves catering to what your target audience is looking for.
Social media is a lucrative platform with 5.24 billion active users, accounting for more than 68% of the global population. Brands want to be visible to this audience by engaging with them and building a strong follower base.
Image via Statista
That said, as fantastic as it sounds, there’s no quick solution to growing your social media followers. The process can be lengthy, requiring strategic planning and consistency. However, considering the reward, it’s worth the hard work.
In this article, I’ll share 13 tips and tactics to grow your social media following fast and organically.
Let’s dive in and explore.
13 Expert Tips on How to Grow Your Social Media Following in 2025
The more followers you have on social media, the wider your reach and the stronger your brand identity will be. Learning how to grow your social media following sustainably can help establish a strong online presence and brand reputation.
Check out these 13 foolproof tips that can deliver guaranteed results.
1. Build a Compelling Profile
If you want people to follow you, command attention by optimizing your social media profile. Slapping your logo in the profile picture alone does not make your profile compelling. Your bio should also reflect your brand identity.
Let’s consider this social media profile by Organic Valley for instance. As X allows only 160 characters, the brand has smartly summed up its mission while putting its customers’ well-being first.
Image via X
Including a primary keyword in your profile name is highly recommended when learning how to grow a social media following.
For example, if you own a clothing brand called Lazychic, consider a profile name like @LazychicClothing to seamlessly connect your brand with a relevant keyword. This enhances searchability and instantly communicates what your brand is about.
Social media platforms allow you to add multiple links to your profile apart from your website link. Adding links to a newsletter, online store, partner websites, or even to your latest campaign can help you grow your social media following.
2. Create Share-Worthy Content
If there’s a definite answer for how to grow your social media following, it’s quality content creation.
As Attrock explained, share-worthy content ideas have a ripple effect. They help you create engaging and thought-provoking content for various social media platforms.
When your followers find it interesting, they will share, retweet, or repost it on their page to reach a larger audience.
What kind of content should you be posting? Consider these:
- Anything related to your business that helps readers connect
- Trending industry topics and updates
- Opinions and suggestions on industry-related topics
- Witty and humorous content to lighten the mood
- Content that humanizes your brand, such as behind-the-scenes content
- Credible data and expert analysis
Aside from text, enrich your posts with high-quality visuals like banners, GIFs, infographics, and memes to keep your audience engaged.
You can also leverage video content in various formats. Use a video editing solution to optimize existing footage to generate polished, share-worthy videos. Utilize videos strategically to create an emotional bond with your audience and effectively grow your social media following.
3. Use Hashtags Strategically
Choosing the right hashtags can make your social media posts easy for your target audience to discover. Avoid generic hashtags and incorporate trending phrases.
Along with using branded and industry-specific hashtags, keep an eye on what your audiences engage with.
For example, this post by a wedding photographer in India ticks all the right boxes when it comes to harnessing the power of hashtags. He has not only tagged the businesses that served at the wedding but also used all the relevant hashtags to promote his post.
Image via Instagram
When people use these popular hashtags to search for content and service providers, this photographer’s post will be highlighted. Not only will he be able to earn new followers, but some of them may become his clients.
4. Build a Strong Network
Social media is a place to connect and thrive together. To grow your social media following, you need to build a strong network.
Let’s say you are a SaaS app development agency working to establish a solid social media presence and attract new business. You can start by engaging with the right people.
Connect with industry experts, tech influencers, and major brands. Actively engage by commenting on their posts to boost visibility. Participate in relevant Facebook and LinkedIn groups to share insights, ask questions, and build credibility.
Also, follow and interact with tech channels, online magazines, and niche forums where your target audience is active. By consistently networking and providing value, you’ll expand your reach and grow your following more effectively.
5. Interact with Your Followers
Another crucial step when learning how to grow your social media following fast is interacting with your audience on all possible platforms.
If you treat your social media page merely as a board to promote your products, you may grow your social media following at a snail’s pace. Engaging and personalized conversations will get you more followers faster because it humanizes your brand.
Here’s how to make meaningful connections with your audience:
- Respond to comments and messages promptly
- Add a human touch to your responses with emojis and personalized replies
- Leverage social listening to stay relevant
- Repost user-generated content to show your appreciation
Take this one-liner post by Kitkat that invites people to interact with each other. Simply by inviting people to tag their loved ones, the brand generated plenty of organic activity on its page. Not only does this tactic bring in a new flow of followers but makes your brand humane and relatable.
Image via Instagram
6. Automate Posting
Every social media expert will agree that consistency is key to social media success. Posting regularly, creating a good mix of content, and posting at the right time can boost visibility and help grow your social media following fast.
However, it can become overwhelming in the long run. This is where social media management tools like Hootsuite, Sendible, or SproutSocial can take some of the load off your shoulders.
If you’re running a small business with a limited budget, you can utilize free or economical tools to schedule posts ahead of time.
What’s more, such tools are key to learning how to grow your social media following fast because they can automatically curate relevant third-party content for you.
They can also update you on trending topics on multiple channels, monitor user engagement, and analyze data to help you improve your social media performance.
7. Leverage the Power of UGC
When talking about how to grow your social media following, we can’t ignore the power of user-generated content (UGC). Any content generated by your social media followers, customers, or even affiliates can act as social proof to attract more followers.
You can get started by simply reposting images and videos generated by users and tagging them to appreciate them. As you can see in the image below, Apple has done just that and garnered more than 260,000 likes. Sweet!
Image via Instagram
Moreover, you can come up with creative ways to incorporate user-generated content into your campaign banners, infographics, videos, shorts, reels, and more to create buzz and impress people who visit your social pages.
Growing brands can leverage some of the best UGC websites to provide high-quality user-generated content. These videos and posts can be used to create traction on Facebook or Instagram to enhance brand visibility and grow your social media following.
8. Host Live Sessions
Live sessions are a powerful way to engage your audience, showcase your expertise, and build trust — all while growing your social media following.
Unlike static content, live interactions create a real-time connection with potential followers, making your brand more approachable and credible.
Let’s say a person is looking for a good coaching app, and your brand operates in the same space. How will you convince him to follow you and subscribe to your services? You can do this by providing a glimpse of what you have on offer via live sessions.
Here are some of the live sessions you can host:
- Live Q&A sessions about your product
- Open discussions about future trends
- Showing behind-the-scenes content
- Live webinars
- Limited-time content and giveaways
These can spark interest in users, prompting them to follow you to get exclusive access.
9. Collaborate with Influencers
Consumers nowadays trust the recommendations from people they know rather than branded promotions. So, if you want to attract new followers, collaborate with some powerful influencers and content creators in your industry who can recommend your brand to their followers.
You can collaborate with influencer expert agencies or platforms to find relevant and authentic influencers. For example, Social Cat is an advanced influencer platform that can help you find and connect you with influential content creators to run your next campaigns.
Image Via Social Cat
Strategically planned influencer campaigns can benefit your brand in many ways. Your team can conceptualize the campaign ideas, create posts and videos using video tools, and ask the influencer to share on his channel.
Alternatively, you can give the influencer the creative reins and allow them to create content to promote your brand in a way that resonates with their audience.
You can also allow the influencer to take over your social profile to run the campaign, interact with the target audience, and turn them into followers.
10. Run Contests and Giveaways
Contests and social media giveaways can get your target audience excited. Get started by choosing a valuable prize that makes consumers want to connect with your brand. The incentive should be worth their efforts.
For example, look at the huge prize money Lay’s offers to the person who wins the #DoUsAFlavor contest. This incentivizes people to submit their flavor ideas to win the prize.
Image via X
That said, you don’t have to offer a million dollars. Just make sure to offer something valuable and exclusive so you can gain the attention of more people.
When they sign up for the giveaway or contest, direct them to your website and ask them to subscribe to your newsletter. That’s how you turn social media followers into leads.
11. Learn from Your Competitors
There’s no shame in picking up valuable insights from your competitors when looking to grow your social media following quickly.
Observe what type of content they post, which formats perform best, and how their audience engages. Pay attention to the conversations happening in their comments and replies to better understand customer expectations.
You can also participate in discussions on relevant posts to showcase your expertise and attract organic attention. Lastly, identify gaps in their strategy and offer unique, high-value content that sets you apart.
12. Cross-Market on Different Channels
One of the most effective ways to build a community on social media is cross-marketing. It all begins with creating credible and compelling profiles on social platforms where your target audience is most active.
Then, cross-promote profiles asking your followers from one platform to follow you on another platform as well.
Let’s say your follower base is steadily growing on Facebook and user engagement is good. Go ahead and promote your Instagram account or YouTube account on Facebook.
Add profile links in your bio and create quirky invites asking fans to follow you on other channels.
You can also promote your social media profiles through email and content marketing to gain more visibility and grow your social media following.
13. Get Your Customer Service Team Involved
The last tip on how to grow your social media following may not directly get you new followers but is very crucial to building your brand’s reputation.
Customers love connecting with brands on social media, be it to share their experiences, raise a complaint, or get their queries clarified.
Getting your customer care team involved can help you respond to comments promptly and provide accurate information.
As you can see in the image below, Starbucks’ social media manager is prepared to respond to customer queries and comments around the clock. Their responses are personalized and relevant.
Image via Instagram
Such quick and proactive customer support on social media creates a positive impression in the eyes of your audience. That will help you grow your social media following fast.
Final Thoughts on How to Grow Your Social Media Following Fast
To conclude, it’s clear that there’s no quick solution to growing your social media following organically. You need to plan well, make data-driven decisions, and collaborate with the right people to attract consumers who would be interested in your brand.
The tried and tested tips shared above are enough to give you a head start and impress your potential followers. You can use advanced tools and AI technology for smooth social media management without compromising on quality.
The key to mastering how to grow your social media following fast lies in being genuine and updated while working hard to create a unique brand identity.
Implement these tips to see your follower base grow and transform into a community that appreciates what you have to offer.
