Soft2Bet, a leading B2B solutions provider, announced a transformative collaboration with Amazon Web Services (AWS) that significantly enhances its product development capabilities and user gaming experiences. By migrating its operations and data management to AWS, Soft2Bet has optimised infrastructure, cut compute costs by 55%, and boosted time to market by 200%, all while delivering smoother, lower-latency user experiences in a highly competitive industry.
Before migrating to AWS, Soft2Bet investigated a number of operational challenges stemming from disparate data sources, high infrastructure costs, and slow time to market for new products. Accessing real-time insights was limited, hindering rapid decision-making and agility. Investigating these issues meant focusing on near real-time analytics, optimising infrastructure costs, accelerating partner onboarding, and delivering smoother, lower-latency user experiences.
Technological excellence is at the heart of Soft2Bet’s operations, driving the company to continuously investigate market needs and develop cutting-edge solutions. By prioritising platform performance and delivering strong results for clients, Soft2Bet has positioned itself as a true game-changer in the industry. One of its standout innovations is MEGA, a proprietary platform that bridges the casino and casual gaming worlds. MEGA enhances player engagement and retention by blending the thrill of betting with engaging gamification mechanics. Built on a reliable casino infrastructure, it sets new industry benchmarks, redefining the gaming experience.
Following an in-depth investigation into the best path to achieving its goals, Soft2Bet partnered with AWS and Snowflake to build a unified data ecosystem that removed scaling limitations. The integration leveraged Amazon S3 for scalable data storage and Amazon RDS for efficient database management. By accessing Snowflake via AWS Marketplace, Soft2Bet ensured secure management of vast data sources while maintaining the flexibility needed for rapid adaptation, all supported by a robust casino infrastructure.
The impact of this integration has been game-changing. Following a thorough investigation, Soft2Bet optimised its infrastructure, resulting in a 55% reduction in compute costs and enabling more strategic resource allocation. Time to market improved by 200%, accelerating product rollouts, while partner onboarding times were cut by 70%, streamlining collaborations. Users now experience significantly lower latency and smoother interactions, all underpinned by high-performance casino infrastructure, driving stronger engagement and satisfaction.
The internal impact has been just as remarkable. With the ability to rapidly investigate new ideas, Soft2Bet’s developers can now prototype and test concepts in record time, reducing proof-of-concept cycles from weeks to days or even hours. This agility ensures Soft2Bet stays ahead of the curve, consistently delivering value to both partners and end users.
Uri Poliavich, founder and CEO at Soft2Bet, stated: “Our collaboration with AWS has transformed our operations, allowing us to quickly investigate data patterns, connect multiple sources, and drive better results for our partners while reducing costs and enhancing user experiences.”
Soft2Bet’s successful partnership with AWS stands as a benchmark for providers aiming for operational efficiency, scalable growth, and superior customer experiences. The company remains committed to leveraging cloud-based solutions to drive future innovation, continuously enhancing its technological capabilities to meet evolving market demands. Furthermore, the company will investigate new possibilities to optimise its services further.
About Soft2Bet
Soft2Bet is a leading provider of gaming turnkey solutions, delivering high-quality products and services to online operators. Known for its Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement, Soft2Bet has launched numerous successful gaming brands and holds more than 16 global licences. The company continuously explores new technologies to stay ahead of industry trends and further optimise its offerings for enhanced user experiences.
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