In its annual meeting with shareholders, the Disney CEO of Bob Iger has made ads that cover the entire empire of the producer: of sequelae for its animated franchises to plans for its attraction parks. It is the conducive moment: the competition will be more close than ever, especially now that Epic Universe from Universal arrives to Orlando.
Old acquaintances in attractions mode. In the ads that Iger has shared, he has talked about attractions inspired by ‘Cars’, ‘Avatar’, ‘The Lion King’, ‘Monsters SA’, ‘Coco’ and many other franchises. With this, they set the planned plans of Disney, which in autumn of 2023 announced that it was going to bend the investment in theme parks: the producer would be spent in this sector that, together with the cruises, is what most benefits throws the brand, 60 billion dollars in the course of a decade. An ambitious plan to espabilar the experience section, which is not functioning as it should.
The turbo-carga. This has been defined by Iger himself: “Last year we talked about our plans to boost growth in this segment through strategic investments.” And he continues: “Right now, we have more projects in progress throughout the world than at any other time. Magic Kingdom is experiencing the greatest expansion of its history, with a new area inspired by ‘Cars’ and the expected theme park of the villains. And a thematic area of ’Monsters SA’. It will reach Hollywood Studios.”
And the lion king, to Paris. To all this are added attractions of ‘charm’ and Indiana Jones in Animal Kingdom. And in California Adventure, new attractions of avengers (the area dedicated to the Marvel heroes will bend their size), ‘Avatar’ and ‘Coco’. Disneyland Paris will arrive the first attraction dedicated to ‘The Lion King’, which will be aquatic and that will accompany Simba on his trip to become king. Some of them already advanced Disney in the past D23, where he detailed what many of these attractions would consist of.
The competition: Epic Universe. In Disney they are in crisis policy because on May 22, Universal will open in Orlando Epic Universe. It is a theme park divided into five universes, some of them as attractive to the general public as Harry Potter or the outside of Japan of Super Nintendo World. They will join the Dark Universe, based on the company’s classic monsters, Celestial World and its science fiction and fantasy setting, and another area about ‘How to train your dragon’, which Universal wants to turn into one of its star franchises with the premiere of the real image film.
And the rest? Regular, thanks. Being one of the companies dedicated to entertainment more powerful and influential of the moment, and with well -sanitated accounts (especially if we compare them with Warner), we are far from being able to say that Disney is in crisis. But this annual meeting with shareholders has been revealing: given all the news related to the parks, only some sequelae and new animation films have been presented, such as ‘Coco 2’, which have not aroused too much enthusiasm.
Seguura base. To this is added that Marvel spends complicated moments: Captain America’s last film is already one of those who have had less collection of the Hstoria of the MCU. At a time, it is clear that Disney should cover several fronts … and re -bet for a safe trick: the multimillionaire parks business.
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