An interview with haircare giant Julia North, founder of Wigonia 

TechBullion: Julia, welcome! It’s fantastic to have you. You’ve had a front-row seat to the evolution of fashion and beauty. What inspired you to transition from styling hair for celebrities to creating wigs for a global audience?

Julia North: Thank you for having me! It’s exciting to be here. My time in Hollywood was incredible, but I always felt a pull to democratize access to that feeling of confidence and transformation. I saw firsthand how a great hairstyle could completely change someone’s demeanor, their self-perception. Wigs, when crafted with care and artistry, offer that instant boost, that opportunity to experiment and express yourself without limitations.

TechBullion: Wigonia is making waves in the fashion world. How do you see wigs fitting into the broader landscape of style and self-expression?

Julia North: I see wigs as the ultimate accessory. They’re a blank canvas for creativity, a way to instantly change your look and experiment with different styles, colors, and textures. They allow you to explore different facets of your personality and express yourself in ways you might not have considered before. In fashion, we’re constantly pushing boundaries and challenging norms, and wigs are a powerful tool for doing just that.

TechBullion: Many associate wigs with costume or disguise. How is Wigonia challenging that perception and positioning wigs as a high-fashion statement?

Julia North: We’re actively redefining the narrative around wigs. We focus on using the highest quality human hair, meticulous craftsmanship, and innovative designs that mimic the natural movement and texture of real hair. We also collaborate with leading stylists and designers to create collections that are on-trend and fashion-forward. We want people to see wigs not as a cover-up, but as a powerful accessory that enhances their personal style.

TechBullion: You’ve worked with some of the most stylish celebrities in the world. How have those experiences influenced the design and aesthetic of Wigonia?

Julia North: Working with celebrities taught me the importance of understanding individual style and creating looks that are both flattering and authentic. I learned to listen to their needs, understand their vision, and translate that into a hairstyle that makes them feel confident and empowered. I apply that same approach to Wigonia. We offer personalized consultations to help clients find the perfect style that complements their features and reflects their personality.

TechBullion: Sustainability is a growing concern in the fashion industry. How is Wigonia addressing this issue?

Julia North: Sustainability is a priority for us. We source our human hair ethically and responsibly, ensuring fair labor practices and environmental consciousness. We’re also exploring innovative materials and techniques to minimize our environmental impact. We believe that fashion can be both beautiful and sustainable, and we’re committed to doing our part to create a more responsible industry. I’m also helping upcoming wig brands like WigEdition with their business operations, as it’s quite easy to under or over-estimate sales and get the manufacturing side of things wrong.

TechBullion: We’ve seen wigs on the runway more and more. Do you envision Wigonia collaborating with designers for future fashion shows?

Julia North: Absolutely! We’re actively exploring collaborations with designers and stylists to showcase the versatility and transformative power of wigs on the runway. We believe that wigs can be a powerful tool for storytelling and creating impactful visual statements. We’re excited to partner with creatives who share our vision and passion for pushing boundaries.

Next year, you’re likely to see our wigs back on the scene, as we’ll be supplying some designers for London Fashion Week.

TechBullion: What are some of the key trends you’re seeing in the wig industry right now?

Julia North: We’re seeing a growing demand for natural-looking wigs with realistic hairlines and versatile styling options. Clients are also becoming more adventurous with color and texture, experimenting with bold hues and unconventional styles. We’re also seeing a rise in the popularity of custom wigs, allowing individuals to create a truly unique and personalized look.

TechBullion: What advice would you give to someone who’s considering wearing a wig for the first time?

Julia North: Don’t be afraid to experiment! Start by exploring different styles and colors to find what feels most comfortable and authentic to you. Seek out expert advice from a stylist or wig specialist who can help you find the perfect fit and teach you how to care for your wig properly. And most importantly, have fun with it! Wigs are a fantastic way to express your creativity and embrace your unique style.

TechBullion: What’s next for Wigonia? What can we expect to see from you in the coming seasons?

Julia North: We’re constantly innovating and pushing boundaries. We’re developing new materials and techniques to further enhance the quality and naturalness of our wigs. We’re also expanding our collection to include a wider range of styles and colors, catering to diverse tastes and preferences. And, as I mentioned, we’re actively seeking collaborations with designers and stylists to showcase the power of wigs on the runway. We’re excited to continue empowering individuals to express themselves with confidence and style.

TechBullion: Julia, thank you for sharing your insights and vision with us. It’s clear that Wigonia is poised to revolutionize the wig industry and become a major player in the fashion world. We look forward to seeing what you do next!

Julia North: Thank you! It’s been a pleasure. And remember, fashion is all about self-expression, and wigs are a powerful tool for doing just that.