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World of Software > Gadget > BYD Launches Denza in Europe—Another Mighty Impressive EV Brand the US Won’t Get
Gadget

BYD Launches Denza in Europe—Another Mighty Impressive EV Brand the US Won’t Get

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Last updated: 2025/04/09 at 2:12 PM
News Room Published 9 April 2025
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Denza was originally founded in 2010 as a joint venture between BYD and Mercedes-Benz, launching its first car into the Chinese market in 2014. Now wholly owned by BYD, it went through a significant rebrand in 2021, with Wolfgang Egger—who previously led design teams at Audi and Lamborghini—joining at the helm as chief designer.

The Z9GT has been chosen by BYD as the Denza car to launch into the market because it apparently represents the “best of BYD technology and the best of BYD design,” Li says.

At its heart is Denza’s own e3 Platform, which brings a number of headline features. Certainly one of the most striking is its rear-wheel dual-motor independent steering, which enables the right and left wheels to steer independently of the front axle, and of each other. As well as allowing drivers to toe in and toe out of tight spaces, it also allows the car to “crab walk”—where the auto seemingly glides in a sideways motion—up to an industry-leading angle of 15 degrees.

This eminently useful lateral trickery is all controlled by Z9GT’s Vehicle Motion Control architecture, which can take over braking, suspension and steering—even in the case of a high-speed tire blowout, where it can adjust the torque of the unaffected tyres, redistributing the power at speeds of over 110 mph.

The e3 Platform also allows the Z9GT to adopt a Cell-to-Body structure, which sees the Blade Battery integrated into the car’s architecture, as seen in the BYD Seal. Aside from a stiffening boon to the chassis, this ensures a fully flat floor and helps to create an additional 15 mm vertical space in the cabin for as much room inside as possible.

The Chinese brand is hoping that by offering the latest auto tech it can quickly gain a foothold in the EU.

Photograph: Denza

Speaking of the interior, expect suitably premium leather seats and wooden accents across the dash, with 128-color lighting for setting the cabin ambience to your taste. Front seats will get 12-way electric adjustment and 10-point massage and heating, along with a supposedly world-first execution of active side bolsters, which share their air tanks with the car’s air suspension for additional support during cornering.

A large 17.3-inch central infotainment system floats in front of the fascia and is joined by dual ultra-wide 13.2-inch screens to allow the front passenger to interact with the in-car entertainment. Extra features include a refrigerated compartment for chilling contents down to -6°C, and a 2.1m2 panoramic glass roof, plus a 20-speaker sound system from audiophile brand Devialet.

The Z9GT will offer a choice of powertrain at launch, either pure electric—launching first in November—or Super DM hybrid, which will come with a 2-liter turbocharged petrol engine and follow in February 2026. Denza says the pure-electric version will offer 0-60 mph in a rapid 3.4 seconds, with the hybrid promising the same in 3.6 seconds.

Of course, price will be a huge factor in how successful Denza is in its ambitions against its well-established, and better-known competition. Denza and BYD are staying tight lipped on pricing for now, so we’ll expect to hear more as we get closer to the Z9GT’s launch later this year. And as for any plans for an US launch? A quick and simple answer: “We don’t have any plans to launch any consumer car in the US,” Li says.

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