Legacy media companies amassed only 10 percent of total television viewership during the month of March, according to new figures from Nielsen Media Research.
Nielsen’s monthly TV viewership report noted Disney, Paramount, Warner Bros. Discovery and Comcast accounted for just more than 10 percent of total audience combined, compared with 12 percent on YouTube alone.
Netflix came in second among all media companies, raking in 7.9 percent of all TV viewership, while Disney netted the largest audience share among legacy media companies at 5 percent.
The updated figures from Nielsen come as more consumers cut cable and traditional TV viewing in favor of tech platforms and direct-to-consumer streaming services.
The nation’s largest media companies have taken major markdowns on Wall Street on their linear television assets and have poured hundreds of millions of dollars into digital services and streaming options.
