When Salesforce announced it would no longer sell its CPQ (Configure, Price, Quote) solution to new customers, the move sent a ripple effect through revenue teams everywhere. Once a staple for many B2B organizations, Salesforce CPQ is entering an “End of Sale” phase, with existing customers supported for now but left to wonder about the product’s long-term future.
This strategic pivot toward Revenue Cloud reflects a broader reorientation at Salesforce, but it’s created an uncomfortable limbo for businesses that rely on CPQ software to run their sales operations. The uncertainty has left many leaders asking: Now what?
The Implications for Revenue Operations
CPQ tools aren’t optional in today’s complex selling environments. They’re essential, as they enable organizations to configure products and services quickly, automate pricing rules, generate accurate quotes, and move deals forward without bottlenecks.
With Salesforce CPQ no longer available to new customers and having no guarantee of meaningful updates for existing users, many businesses face difficult questions about operational risk. How long will Salesforce CPQ remain viable? Will support wane over time? What if sudden deprecation forces a rushed migration?
“End of Sale” is rarely the end of the story. It’s often the first step in a longer phase-out process, prompting many organizations to explore alternatives proactively.
What Experts Recommend
Industry experts agree: now is the time to assess your CPQ needs and begin planning for the future. Companies must develop a migration strategy now, as waiting could result in rushed decisions, operational disruption, and missed revenue.
So, what should businesses look for in a new CPQ platform? The answer depends on your organization’s structure, sales complexity, and existing tech stack. Generally speaking, there are a few features that matter across the board:
- CRM Compatibility: Deep integration with platforms like HubSpot or Microsoft Dynamics is a must.
- Flexible Pricing Models: Modern GTM strategies must support subscriptions, usage-based pricing, and hybrid models.
- Ease of Use: Sales reps won’t adopt clunky or overly complex tools. After all, UI matters.
- Connected Workflows: A unified flow ensures accuracy and efficiency, from quote to contract to billing.
- Future-Proofing: Look for a vendor that’s innovating and not just maintaining.
DealHub: A Strong Contender in the Post-Salesforce CPQ Era
One platform gaining traction in these conversations is DealHub. While it’s not the only solution in the market, it’s among the few that have been designed from the ground up for today’s revenue models.
For companies feeling left behind by Salesforce, DealHub offers a replacement and an opportunity to rethink how their sales operations can run at scale. The platform brings quoting, contracting, and billing together in a single platform, helping revenue teams:
- Configure complex deals with intuitive playbooks and guided selling.
- Generate quotes, contracts, and approvals in one flow.
- Support flexible billing models, including usage-based and hybrid structures.
- Create digital deal rooms that centralize pricing, docs, and next steps in one shareable link.
What This Means for RevOps Leaders
For revenue operations leaders, this isn’t just a tooling decision—it’s a strategic inflection point. The sunset of Salesforce CPQ is forcing companies to confront how well their current systems support speed, scale, and customer expectations.
Many have grown accustomed to working around legacy limitations. They’ve built internal processes to compensate for inefficiencies or accepted slow quote cycles as the norm. However, that mindset doesn’t align with the demands of today’s market, where speed and precision win deals.
Companies should invest in agility. The tools implemented today should not replace what you have but elevate how you operate. This shift away from Salesforce CPQ is disruptive, yes—but it’s also an invitation to ditch outdated workflows and adopt a unified, future-ready sales engine.
A Wake-Up Call and a Chance to Upgrade
Salesforce’s shift is a wake-up call for companies that have deferred CPQ upgrades for years. It’s an opportunity to adopt a platform that better supports how modern revenue teams actually work.
Whether you’re replacing Salesforce CPQ out of necessity or using this moment to future-proof your sales stack, the message is clear—waiting isn’t an option. The tools you choose today will define your sales operations tomorrow.
