How to Resell Website Builders and Turn Client Sites into Recurring Revenue

Tired of project-by-project burnout? You’re not alone.

If you run a small web agency or freelance design studio, you’ve probably felt the pressure: tight deadlines, unpredictable income, and clients who seem satisfied but vanish after the final invoice. It’s rewarding work, but the feast-or-famine cycle is real.

Now imagine offering clients a fully branded website solution built on a solid infrastructure that’s easy for them to manage and profitable for you month after month.

That’s what reselling website builders can unlock. In this guide, you’ll learn how to resell website builders without reinventing the wheel, juggling servers, or positioning your brand as the middleman. You’ll discover:

• How white-label reselling works and who it’s right for
• Which platform features matter most
• How to turn your service into recurring revenue
• Real ways to package and price your services at scale

Let’s get down to business and discuss the solutions clients want and how to resell white label website builders and create a new growth channel that works for you.

What is white-label reselling?

It doesn’t take long to notice third-party branding if you want to resell website builders. It’s everywhere. Logos, labels, domains, you name it, it’s obvious you’re reselling someone else’s product.

One alternative to reselling is to develop an in-house website builder, then maintain, test, and improve it…I think you see where this goes. But there’s another option: a complete, white-labeled website builder and hosting solution.

You partner with a white label website builder provider and customize the platform with your branding, then offer it to clients as your own.

• You handle your business
• They handle hosting, maintenance, security, and feature updates.

That split lets you focus on growth instead of server configs. Clients enjoy an easy-to-use website builder that feels 100% yours, with no “Powered by” badges and no confusing backends.

You’re selling “website as a service” instead of one-off builds. You create the pricing and feature packages as you see fit and offer valuable solutions to clients with ongoing needs.

Key benefits of white label reselling

1. Predictable, recurring revenue: Every client pays a monthly fee for hosting, updates, and support. No more billing scramble at the project end. You lock in a steady cash flow that scales as you add accounts.
2. Lower technical overhead: Skip setting up WHM, cPanel, staging servers, backups, and security patches yourself. Your provider’s team handles the hosting infrastructure so you can focus on winning new clients.
3. Stronger brand authority: Deliver a fully white-labeled experience: custom domains, branded log in screens, and email templates that reinforce your agency’s expertise and professionalism.
4. Frees up your time: With maintenance, security, and infrastructure off your plate, you can dedicate resources to marketing, upsells, or new services. Your team spends less time on tickets and more on high-value strategy.

Who should consider reselling website builders?

This model shines for small teams and solo pros who already handle client websites but crave more stability and margin:

• Web development agencies serving local businesses or niche industries.
• Freelancers with experience in WordPress, Elementor, or similar builders.
• Digital marketers who bundle web design with SEO or ads management.
• Growth‑focused founders looking to turn one-off projects into ongoing partnerships.
• AI and SaaS platforms that want to offer a website builder so customers can create and manage their websites.
• Enterprises with large volumes who want to expand growth channels with website services.

To resell website builders, you’ll fit right in if you’re comfortable guiding clients through site edits, crafting brand experiences, and positioning your service as more than just “another dev shop.”

Prerequisites: technical comfort and client base

To hit the ground running, make sure you have:

• Platform familiarity: You or your team can navigate a page‑builder dashboard, map domains, and handle basic troubleshooting.
• Existing clients: A roster of websites that need hosting, updates, or easy content edits.
• Support setup: A simple process for fielding client questions, whether through a shared inbox, ticketing tool, or quick “how‑to” guides.
• Branding assets: Your logo, color palette, and email templates ready to white‑label the platform.

With those in place, you’ll launch confidently, offering a polished, branded experience that your clients will actually use (and happily pay for every month).

Choosing the right platform

Pick a platform that covers every base, from seamless integration to enterprise-grade reliability. Your ideal white-label solution should include:

• API‑first integration for fully automated site generation and management. In minutes, you’ll use the API to spin up, customize, and deploy sites under your brand.
• Full white‑labeling, including custom subdomains, branded log in screens, and email templates, no “Powered by” badges to muddy your agency’s authority.
• Uptime SLAs & secure hosting with 99.99% availability, isolated containers per site, built-in firewalls, and SFTP/SSH access for peace of mind.
• Automated backups & one-click restores that let you schedule regular snapshots, retrieve backup lists via API, and roll back instantly if something goes wrong.
• Plugin & domain management endpoints to control exactly which plugins ship with each build and to handle DNS records, name servers, and domain assignments programmatically.
• Drag‑and‑drop editor & AI Co‑Pilot so clients can edit content and layout with familiar Elementor-style widgets today and soon refine copy or generate new pages via chat with a branded AI assistant.

10Web’s white label AI Website Builder checks every one of these boxes, plus it sits on a fully managed WordPress infrastructure that scales with your business needs.

Scalable pricing

Look for transparent, usage‑based pricing that rewards growth. For example, 10Web’s white label website builder pricing structure makes it easy to scale as you grow.

Free 7-day trial

• Up to 3 hosted websites
• 20 AI generations

Starter Plan

• $140 monthly
• Up to 20 hosted websites, add on sites for $7/site per month
• 60 monthly AI generations, $0.30 per extra AI generation

Premium Plan

• $600 monthly
• Up to 100 sites, add on sites for $6/site per month
• 300 monthly AI generations, then $0.20 per extra AI generation

Ultimate Plan

• $2500 monthly
• Up to 500 sites, add on sites for $5/site per month
• 1500 monthly AI generations, then $0.10 per extra AI generation

Enterprise & Custom Plans

• 1,000+ sites, 3000+ monthly AI generations, custom  website parameters

With a tiered pricing structure, you only pay for what you use today and unlock volume discounts as your client roster expands. 10Web’s flexible reseller website builder plans let you pilot with a handful of beta clients and then ramp up to hundreds of sites without skipping a beat.

How to resell website builders

Setup is quick and flexible. Use the API to integrate the website builder into your platform or customize 10Web’s fully white-labeled dashboard.

1. Provision your account: Use the API to spin up a new client site with a single REST call. Default themes, plugins, and user roles can all be defined in your script, so every site launches with your preferred stack.
2. Domain mapping & SSL: Call the domain‐mapping endpoint to point your client’s custom URL at their new site. The platform auto‑issues SSL certificates, so you never wrestle with Let’s Encrypt or cPanel again.
3. Dashboard configuration: Define user roles (Administrator, Editor, Contributor) via API so your client’s team has the exact permissions they need. Embed or link the branded login page directly into your own portal for seamless access.
4. Automated migrations & content imports: Leverage import endpoints to pull in existing content, posts, pages, media, from another WordPress instance or CSV feed. That means less manual copy‑and‑paste and faster time to value.

Customize to represent your brand

Consistently represent your brand everywhere with complete white-labeling.

• Custom login & dashboard: Upload your logo, choose a background image, and set the primary brand color, all through simple API calls. Clients will never see “Powered by 10Web.”
• Branded email templates: Customize transactional emails (password resets, notifications) with your agency’s header, footer, and signature. Every client interaction reinforces your professionalism.
• Vanity URLs & subdomains: Offer your clients portal.myagency.com or sites.myagency.com for site management. You control DNS settings programmatically, ensuring every touchpoint feels like it’s truly yours.

Pro tip: Bundle a quick “Getting Started” PDF or video walkthrough hosted on your brand’s domain to guide clients through their first login and content edits.

With these steps in place, your clients enjoy a frictionless setup experience, and your agency delivers a polished, fully branded solution from day one.

Build and sell a total website solution

Finding the right provider to resell website builders creates a whole new revenue stream, but how do you harness that momentum as a growth engine? Set your clients up for success and create packages with the tools and services they need to create and manage websites and grow their online presence.

What are you actually selling?

You can’t just sell websites and expect instant success for your clients. There’s more to building an online presence than a website. Reselling 10Web’s AI Website Builder allows you to provide the services and tools your clients need to get the best out of their investment in the long term.

That can include:

• Ongoing content updates (e.g., seasonal messaging, team bios, or new services)
• Visual edits and layout changes using drag-and-drop tools
• New page creation via AI or custom templates (think: landing pages for campaigns or events)
• Plugin and feature management (e.g., adding testimonials, forms, or booking tools)
• Basic SEO monitoring and optimization
• Hosting, speed, and security updates (handled in the background)

Turn Clients Into Subscribers

Offer clients a managed, branded website solution—then charge monthly. See how 10Web helps you build recurring income with less overhead.

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Create a service plan that clients can understand

Bundle these deliverables into clear, recurring plans, each with the right mix of control and support.

• Essentials Plan: Give clients full access to edit and manage their site via your branded dashboard. You provide hosting, backups, and email support.
• Growth Plan: Everything in Essentials, plus monthly content edits (up to X hours), social media management, and quarterly SEO checks.
• Custom Plan: Tailored solutions for high-volume clients with complex site builds, analytics dashboards, or AI-powered content generation.

Pro tip: Use 10Web’s AI generation calls to offer add-ons like fast, low-lift page creation, “Need a new service page? We’ll spin it up same-day for $X.”

Expand your scope, reimagine your services

Instead of marketing it as “web design,” pitch it as a website-as-a-service. By providing a user-friendly website builder, you’re solving the long-term problem of keeping a business’s website current and performing well without overwhelming clients with tools they don’t understand.

Use simple, benefit-led messaging like:

• “No more stale websites. Get expert-managed updates on demand.”
• “Need a new page? We’ve got a plan for that.”
• “Your website grows with your business—without tech headaches.”

With this service model, you’re not just handing over a website—you’re offering a solution that evolves with your clients, drives revenue for your agency, and builds long-term retention.

Your business, your brand, real solutions for clients

Reselling website builders isn’t just about slapping your logo on someone else’s tool. It’s about offering clients an easy, professional, and future-proof way to manage their websites with you as their trusted partner, not a one-time developer.

With 10Web’s White Label Website Builder, you can start small, automate the hard parts, and scale fast—all while delivering a polished, branded experience your clients will love.

Explore the 10Web AI Website Builder API and get a live demo today

You don’t need to build the next big platform. You just need to build the right solution for your clients. And this is a great place to start.

Your Brand. Their Website. Done.

Launch websites fast, with ongoing revenue built in. 10Web’s white-label AI Website Builder lets your agency scale without extra dev time.

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