X’s user base in the European Union is now officially lower than it was prior to Elon Musk’s acquisition of the company.
And that’s according to a new report from Elon Musk’s X (formerly Twitter, but you knew that). The social media platform now has a total of 94.8 million monthly active users in the EU.
That’s a loss of roughly 11 million European users from X’s previous transparency report, as highlighted by Social Media Today.
Mashable previously reported on X’s declining user base in the EU last fall. Now, we know that X’s European user base has continued to drop. In 2022, before Musk acquired the social media platform, the company had more than 100 million users in Europe.
How do we know X’s user base is dropping in the EU?
As part of the EU’s Digital Services Act (DSA), tech companies like X are required to provide content moderation transparency reports throughout the year. As a result, X is forced to share internal information, such as its monthly active user base, that it might otherwise keep private.
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This week, X published its April DSA transparency report, the first of 2025. The report covers October 2024 through March 2025.
The latest report shows that X’s user base in the EU has declined by more than 10.5 percent since its October 2024 report, which covered the previous period between April trough September of that year.
X saw the biggest decline in France with a loss of more than 2.7 million monthly active users, dropping from 20.1 million users to 17.4 million users in between this transparency report and the last. X also lost nearly 2 million users in Poland, close to 1.5 million users in Germany, and more than 1 million users in Spain. As Social Media Today points out, the small countries of Luxembourg and Lithuania each saw a quarter of their X users leave the platform.
X has been shedding users for a while
Last month, Elon Musk’s AI company xAI acquired the social media platform at close to the same sum that Musk originally paid for the company in 2022. Since then, Musk and company have attempted to paint a rosy picture of X’s performance, which has seen a decline in revenue and repeated controversies since Musk’s takeover.
X did see a jump in traffic and returning advertisers (including big names like Apple) following the election of Donald Trump last November. However, X’s traffic spike following the 2024 election proved to be temporary, and analysts projected that Musk’s social media platform would continue to lose users this year.
While X is not required to report active user data outside of the EU, a report in the Financial Times last September looked at third-party analytics and determined that X lost nearly one-fifth of its daily active user base in the U.S. and one-third of its daily active user base in the United Kingdom.
And it makes sense, when you consider the global protests against Tesla, which have resulted in Musk’s EV company’s profits dropping a whopping 71 percent.
