#2: Convert Profile Visitors Into Instagram Followers
Once you’ve successfully reached new audiences on Instagram, the next step is to convert them into followers.
To use a fishing analogy, you can cast a line out as many times as you like — but without the right bait, you probably won’t get a catch.
Instagram Tactics for Converting Visitors Into Followers:
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Profile Picture and Bio: A well-crafted profile bio tells your audience what you’re all about. Think of it as a sign above your shop door that encourages people to walk in.
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Content Pillars: Well-defined content pillars will help you create posts that resonate with your target audience. The more obvious your content pillars, the more likely people will follow your account.
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Stories Highlights: Instagram Stories Highlights sit at the top of your Instagram profile, making them great for giving a quick preview of what your account is all about. Make sure your highlights are up to date, reflect your main content themes, and visually support your brand.
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Pinned Posts: Spotlight specific feed posts right at the top of your grid. It could be a popular Reel, an introductory post, or a post that generates a ton of shares. Let your best content shine.
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Feed Aesthetic: First impressions count! Curating a grid that is on-brand, cohesive, and clearly showcases your content is still one of the best ways to convert visitors into followers.
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