Lyft is launching a new app experience for older riders, intended to support senior independence.
Called Lyft Silver, the new update redesigns the app into a simplified, heavily-supported ride experience featuring enlarged text and simplified ride options, with just single “request ride” and “schedule a ride” buttons. Lyft Silver users will also be paired with easier-to-enter cars and will have access to live phone support.
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According to research conducted by Lyft, 71 percent of older adults reported “low” levels of tech savviness, and are more likely to cancel or “no show” a requested ride than younger users. “They may fear making permanent mistakes or be quick to abandon experiences that feel overwhelming. Some worry about running into problems when using apps on their own, feeling anxious about getting stuck. Lyft Silver can play a vital role in changing that,” the company explained. “By focusing on the needs of older adults, we aim to provide a transportation option that empowers independence and enhances their daily lives.”
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Credit: Lyft
To activate Lyft Silver, riders can open the app, tap ‘You’ in the bottom right corner, and choose ‘Lyft Silver’ from the main menu. Riders can also be gifted a Lyft Silver account.
The experience was designed with input from advocacy groups like the Foundation for Social Connection Action Network, which works to address social isolation and loneliness, as well as local partners such as AltaMed, Urban League, NOAH, SAGE, and Self Help for the Elderly. The company says it is collaborating with community organizations to offer discounted rides to older rides, too.
Family and caregivers can also connect their loved ones’ Lyft Silver accounts to a family account and use a Lyft Cash wallet to ensure their rides are paid for, or link it with Lyft Concierge, a courtesy ride program that allows businesses, health care providers, and caregivers the ability to schedule rides for others.
Credit: Lyft
Early access to the feature rolls out today (May 1) to a small number of cities, including Atlanta, Boston, Los Angeles, Miami, Phoenix, San Francisco, Tampa Bay, Washington, D.C., and select areas of New Jersey.
