Brands on Pinterest #1: Ruggable’s E-commerce-driving Pin Strategy
Ruggable, a durable and affordable rug brand, might not be the biggest brand in the market, but they sure do know how to make the latest Pinterest tools and features work for them!
Take the new Shop tab for example, a feature created by Pinterest to help during the COVID-19 crisis that Pinners can use to browse and shop in-stock product Pins from brands.
Ruggable was first to the ball to add the Shop tab to their Pinterest profile, and have been updating it consistently!
Pulling info from Pinterest’s existing Product Pin feature, the Ruggable’s Shop tab links Pins directly to the checkout page on their site — streamlining the route to purchase, and resulting in more sales.
The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest. Brands, like Ruggable, who embrace this new feature could see a big benefit in their bottom line.
TIP: To add a Shop tab to your profile, you’ll first need to join Pinterest’s Verified Merchant Program. Find out everything you need to know about the program, as well as how to be accepted, here.
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