What Is a Good Username for Instagram?
A good username for Instagram is simple, memorable, and consistent on other social platforms (more on that later).
Here are our top five tips to help you choose the right one:
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Make it Simple
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Get Creative
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Let Your Brand Shine
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Be Consistent
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Keep Long-term Goals in Mind
Tip #1: Make It Simple
Instagram usernames can contain letters, numbers, periods, and underscores — but you might not want to include all of those.
The bottom line? The easier your username is to spell, the easier it is to search.
With this in mind, it’s worth keeping your username free from tricky words and complex combinations.
Tip #2: Get Creative
A simple Instagram username doesn’t necessarily mean boring. You can get creative (within reason) too!
Memorable usernames are more likely to be searched for, which can directly impact your follower count.
One way to make a memorable username is to use a play on words.
Take creator community The Leap for example. Their username, @maketheleap, cleverly uses their brand name to nudge your follow:
A little bit of creativity can go a long way, so put on your thinking cap and let your imagination go wild!
Tip #3: Let Your Brand Shine
While there are nearly 1.5B monthly active users on Instagram, you may still be able to nab your business’ username — especially if it’s unique.
From clothing brand @brunettethelabel to Rihanna’s skincare line, @fentyskin, sometimes direct is best.
The takeaway? Make it easy for current (and potential) customers to find you via search right away.
Remember, simplicity is key.
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