President Donald Trump has once again made headlines by expanding his “America First” pro-tariff rhetoric, this time targeting the movie business. In a Truth Social post today, Trump blasted foreign governments for luring away US film productions and declared Hollywood’s current state a “National Security threat.” His proposed fix? A 100% tariff on all movies produced outside the United States.
Here’s the full post, straight from Truth Social:
“The Movie Industry in America is DYING a very fast death. Other Countries are offering all sorts of incentives to draw our filmmakers and studios away from the United States. Hollywood, and many other areas within the U.S.A., are being devastated. This is a concerted effort by other Nations and, therefore, a National Security threat. It is, in addition to everything else, messaging and propaganda! Therefore, I am authorizing the Department of Commerce, and the United States Trade Representative, to immediately begin the process of instituting a 100% Tariff on any and all Movies coming into our Country that are produced in Foreign Lands. WE WANT MOVIES MADE IN AMERICA, AGAIN!”
On the surface, the idea is populist, anti-globalist, and unapologetically pro-America — in other words, catnip for Trump’s base and a natural extension of his “bring the jobs home” mantra. It should surprise no one, however, that the reality here is much more complicated than Trump’s idea makes it all sound.
Here are nine reasons why this new tariff idea is so terrible.
1. It could backfire on the very industry it claims to help
First of all, this move would punish Hollywood itself. Many of the biggest US productions already shoot abroad — not to stick it to the US, but to access attractive financial incentives as well as exotic locations not available domestically.
Consider, for example, this upcoming slate of movies:
- Mission: Impossible – The Final Reckoning was filmed across multiple continents, the globe-spanning visuals being one of the franchise’s many appeals.
- The John Wick spinoff Ballerina was shot in the Czech Republic.
- James Cameron’s Avatar: Fire and Ash was made New Zealand, while Marvel’s upcoming Avengers: Doomsday and Spider-Man: Brand New Day are both being filmed in London.
All of these are technically foreign-made films — and would be (presumably) slapped with the proposed 100% tariff, despite being produced by American companies. Oh, and a note about how tariffs work, for the unaware: A 100% tariff effectively doubles the cost of importing a foreign-made film. Whether it’s a US studio like Marvel shooting Avengers in London or a distributor acquiring a foreign film, the government would charge an additional tax equal to the movie’s value — potentially turning a $300 million project into a $600 million expense just to release it domestically.
2. Other countries will retaliate
There don’t tend to be a lot of passive bystanders in trade wars.
If the US taxes foreign-made films, it opens the door for countries like France, Canada, China, or the UK to retaliate with their own tariffs — not just on movies, but on other American goods like tech and agriculture. Or even films made on US soil (in other words, the inverse of Trump’s new proposal).
3. It displays a thorough misunderstanding of modern media
In today’s globalized streaming era, content isn’t neatly divided by borders. Netflix, Apple, and Amazon, for example, regularly fund and distribute massive international hits like Squid Game and Lupin. Tariffs on global productions, however, could upend licensing deals, stall or outright halt cultural exchange, and ultimately hurt the very consumers Trump claims to represent.
4. It weaponizes ‘national security’ to justify cultural protectionism
Calling foreign films “propaganda,” as Trump did in his Truth Social post, is not mere political theater — it’s arguably something of a slippery slope. By framing international storytelling as a threat, Trump is laying the groundwork for ideological gatekeeping. It’s the kind of move that raises alarms in free societies (or ought to).
5. The propaganda claim cuts both ways
If foreign films are “messaging,” then so are … ours? Hollywood has been exporting American cultural values for generations. Under Trump’s logic, and I use the word logic loosely, other countries would now have justification to label US films as propaganda and ban them in response.
6. It punishes lovers of indie film and global cinema
This new tariff doesn’t just hurt studios; moviegoers would unfortunately be collateral damage. Domestic festivals like Sundance and Telluride, for example, thrive on showcasing the best of international cinema. A broad tariff could discourage foreign participation and make it harder for American cinephiles to discover global gems.
7. Legal challenges would almost certainly follow
A bedrock American civic principle is the prohibition on government abridging the freedom of speech. As such, Trump’s movies tariff would probably be challenged domestically as a violation of First Amendment values, especially if it’s seen as suppressing foreign ideas.
8. Yet again, we’re pissing off allies for no reason
A blanket tariff like this would directly impact countries that are not only economic partners but also political allies. Canada and the UK are major co-production collaborators with the US, and alienating them over film production will almost certainly exacerbate broader diplomatic tension.
9. The streaming loophole
How would this tariff even be enforced? If Netflix’s The Crown or Dark is streamed in the US from a foreign server, is it taxable? What about Netflix originals filmed abroad but owned by an American company? The logistics of taxing digital content are murky, to say the least, and enforcement could be an administrative nightmare.
Trump’s proposed tariff is, in short, potentially catastrophic for an industry already in flux (Netflix’s co-CEO Ted Sarandos thinks movie theaters are “outdated“). It misdiagnoses the problem, offers a solution that will in all likelihood make it worse, and drags global culture into the middle of a stupid protectionist trade war.
