Google A (involuntarily) lifted the veil on a large visual reshuffle of Android: Material 3 expressive. The change was seen on a blog post put online then quickly deleted, but not quickly enough to escape a few curious. According to these documents, this is the most studied overhaul ever led by the designer team of Google, with no less than 46 research cycles and more than 18,000 participants.
A design thought to provoke an emotion
Objective: to make the interface more intuitive, faster to understand, but also more pleasant. “” Expressive design arouses emotion Summarizes the team, who wants to inject a little emotion into an often too smooth digital universe. Concretely, this results in the strategic use of colors, shapes, sizes and movement to guide the user’s attention. A larger, more visible and better positioned send button, for example, allows you to act faster: up to four times faster than on the current version of Material 3.
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But it’s not just a question of speed. The tests have shown that new interfaces are eating certain inequalities. Users over 45, traditionally, slower to interact with an interface, react here as quickly as the youngest. And improvements also benefit accessibility: buttons, contrasts and interactive areas have been reviewed to suit all profiles.
According to Google, this new design increases the perception of modernity (+34 %), audacity (+30 %) and “cultural relevance” (+32 %) of a product. In other words, the expressive material 3 interfaces give a brand to a brand, making it more attractive and desirable. But be careful not to be burned: ” It is not a universal solution “Warns the research giant.
Tests have proven it: to remove labels or overly upset traditional visual benchmarks can plug in the experience. In an overly experimental version of a musical reader, users were seduced by appearance … but lost in use. Hence the importance of respecting good practices, while keeping a margin of creativity.
The new design will be presented in detail during Google I/O, the annual conference of developers. In the meantime, certain clues suggest that it could already start infiltrating Android: reworked icons, modified clock police, overhaul of the quick setting menu, etc. It remains to be seen when Google formalizes the new, this time voluntarily.
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