Gain vs. Planable vs. (2025 Comparison Guide)

Have you narrowed down your list of social media management tools to just three options—Gain, Planable, and —but find yourself uncertain about which one to choose?

Each tool offers distinct advantages, but selecting the one that perfectly aligns with your agency’s specific needs and pain points can be challenging.

This guide is designed to offer clear, comparative insights into Gain, Planable, and , helping you make an informed decision that optimizes your agency’s social media operations in 2025.

Gain vs. Planable vs. at a Glance

Overview of Gain

Best for agencies managing lots of client content who need smooth, automated approval workflows.

Gain is a content approval and collaboration tool designed to take the back-and-forth out of managing social media for multiple clients. It’s especially useful for teams handling lots of content across brands and need a reliable system to keep feedback and scheduling on track.

Approval Workflows

One of Gain’s most robust features are its customizable content approval workflows. With Gain, agencies can effortlessly create custom approval processes, ensuring each piece of content receives the necessary checks before it’s published. The system’s flexibility allows for any number of reviewers and multiple rounds of feedback.

Once the content gets approved by the last collaborator in the chain, it gets automatically scheduled and published—you don’t need to do anything else.

Content Management

Gain also offers super helpful content management capabilities, perfect for organizing content assets with its diverse viewing options. It allows you to set up distinct workspaces for each client, enabling the organization of content in dedicated folders.

Additionally, Gain facilitates easy content retrieval through advanced filters and searchable tags, keeping everything well-organized and accessible.

Collaboration

Collaboration on content assets within marketing teams is often tricky. You need to coordinate ideas and ensure consistency while effectively communicating among multiple contributors. Gain makes collaboration within your team and with clients easy.

With Gain, you can tag your colleagues with mentions, and every conversation is attached to the specific social post or content item you’re working on. In other words, every content item has its detailed activity log with team comments and client comments.

It’s also possible to leave annotations on files such as PDFs, photos, slide presentations, or spreadsheets (which you can also send to clients for feedback and approval). Plus, you can customize role-specific access to certain areas. For those outside of Gain, a public preview link can be shared, allowing for easy external reviews.

AI Writer

Another great feature for those who use AI in social media is Gain’s AI Writer, which can assist you with your creative process, spelling, grammar, and translation. The AI Writer is integrated directly into Gain, allowing you to stay on the platform and save time while eliminating the frustration of switching between multiple tools and software.

White Labeling

Finally, one of Gain’s newest features is the ability to white label your workspace for your clients and team, so every page they use with Gain is branded with your logo. If you’re an agency that wants to provide a unified experience for your clients, this feature definitely comes in handy.

Pros and Cons of Using Gain

Pros:

• ​Best-in-class content approval workflows
• One-click client approvals and magic login links
• Dedicated workspaces for each client
• Role-based permissions and built-in collaboration tools
• Works with 8 social media networks, including Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, Threads, and Google Business Profile.

Cons:

• Gain’s analytics feature covers basic performance metrics, including likes, engagement, views, and comments. To access more detailed insights, you’ll need to use Gain in conjunction with a specialized analytics tool.

What Users Have to Say about Gain 

As of May 2025, Gain maintains 4.7/5 stars on G2, with users praising approval and review tools and citing how helpful Gain is for the organization. Yobana, a user of Gain, says Gain is a game-changer for her clients:

“We use Gain every day as it streamlines our processes for us. Keeping internal and client approvals all in one place. It helps us stay on top of content and allows us to use API features for social posts. Their customer support is amazing and very responsive.”

Gain Pricing

Gain offers flexible pricing tiers designed to scale with your team. The Starter plan begins at $99/month (billed annually) and includes 3 team members and 6 workspaces. The Agency ($199/month) and Agency Premium ($399/month) plans add more users, storage, and white-label features. For larger teams, the Enterprise tier provides custom pricing and advanced support.

All plans include unlimited client reviewers, so any number of people can give feedback and approvals—without counting against your team seats or requiring extra logins.

Overview of

Best for small businesses and creators focused on visual content and easy, affordable scheduling.

started out as a simple Instagram scheduler—and it’s grown into a full social media toolkit for creators, brands, and small teams who want to keep their content on point without drowning in complexity.

Scheduling

With ’s Visual Planner, you can schedule posts across Instagram, Facebook, TikTok, LinkedIn, Pinterest, X, and YouTube—all in one place. It’s especially handy for previewing your Instagram grid and making sure your brand stays consistent. You can bulk-schedule posts, save captions, and even drag and drop stories or reels to auto-publish.

Seamless Content Creation (and Reposting)

makes it easy to import your Canva designs directly into your Media Library, search for content by hashtags, and re-share user-generated content with auto-attribution. You’ll also get hashtag suggestions to boost reach and engagement.

Link in Bio 

’s built-in Link in Bio tool turns your Instagram and TikTok profiles into traffic drivers. Add clickable links to posts, build a shoppable page, and make it easier for followers to take action.

Pros and Cons of Using

Pros:

• Accessible user interface
• Strong Instagram and TikTok tools
• Affordable pricing for solo users

Cons:

• Lacks deeper reporting features some larger teams may need
• Limited client approval or workflow tools for agencies

User Reviews

maintains an average of 4.5/5 on G2. Most reviews, however, do mention that this particular tool is best for small businesses or individuals rather than social media marketing agencies.

Pricing 

’s Starter plan starts at $16.67/month (billed annually) and includes 1 user and 1 social set (up to 9 social profiles—one per platform). It’s ideal for solo creators or small business owners managing a single brand. Higher plans unlock advanced analytics, more social profiles, and team collaboration tools.

Overview of Planable

Best for small teams or freelancers who want a visual, all-in-one platform for content planning and scheduling.

Planable helps teams streamline their content planning and approvals with a simple, visual-first platform.

Content Management & Collaboration

Planable brings all your content types—social posts, emails, blogs, newsletters—into one centralized workspace. You can organize content by brand, campaign, or content pillar, and manage it all from a unified marketing calendar.

Visual Content Management Capabilities

Planable supports a bunch of views for efficient content planning and visualization: the Feed View for realistic previews of posts as they would appear on social media, the Calendar View for an overarching view of content over time, and the Grid View specifically for Instagram layout planning. The List View offers a quick overview and management of posts across multiple pages.

Analytics 

While analytics hasn’t been Planable’s strong suit in the past, they’ve now rolled out a built-in dashboard with insights like engagement, reach, and follower growth, so you can now track basic metrics within the tool.

Pros and Cons of Using Planable

Pros:

• Visual approach to content planning
• Good for small businesses/individuals 
• Free tier available

Cons:

• Pricing per workspace can be costly for social media marketing agencies.

User Reviews

Planable has a 4.6/5 rating on G2 and reviewers praise its intuitive user interface. They do, however, note problems with deleting scheduled posts and cite the price as high for the functionality.

Planable Pricing

Planable offers a Free tier with limited features. The Basic plan starts at $33 per workspace per month (billed annually), and the Pro plan is $49 per workspace with additional features. Enterprise pricing is available on request. When comparing Planable vs. , Planable may be less affordable for some users.

Take Your Pick

Wrapping up, the decision to choose between Gain vs. Planable vs. is a significant one. The best tool for your team ultimately depends on where you need the most support.

is a strong pick for creators and small businesses that focus heavily on Instagram and visual-first content. Its media library, grid planner, and visual scheduling tools make it easy to map out your feed and keep everything on brand. Planable, on the other hand, is great for small teams that want a single space to plan, organize, and manage all their social content.

However, for medium and large-sized agencies managing multiple clients, Gain is the clear winner—especially if strong feedback and approval workflows are a priority. With automated approval chains, role-based access, and an intuitive interface that makes it effortless for clients to review and approve content, Gain removes the hassle of managing collaboration and helps you get content out the door faster.

Try Gain for free (no credit card required), and you’ll be in good company with brands from 51 countries worldwide who trust Gain to streamline their social media tasks.