The four contestants knew that the device was made by Apple and that they were looking to price a high-end consumer tech product, which made them bid high but not close to the actual value of the device. The highest bid and the winning one was $1,250, about one-third of the aforementioned starting price of $3,499 for Vision Pro. What does this mean? Well, one could come to the conclusion that Apple is selling the Vision Pro for too high a price.
The tech giant is reportedly working on a new version of the Vision Pro, although it isn’t clear whether it will be a full-priced second generation model or a lower-priced sequel. I would like to think that had any of the four bidders been PhoneArena readers, that person would have had the closest bid without going over.
This doesn’t mean that the Vision Pro was a flop. It just means that Apple will need to make adjustments to the product. Besides, the ultimate goal for Apple isn’t to produce a mixed reality headset but to create a lightweight pair of Augmented Reality (AR) smart glasses that will use computer generated graphics displayed over a live real time video feed to deliver the same capabilities of the iPhone on a device that costs about the same price as a compatible iPhone Pro Max model.
