Learn How To Experiment with Content
Next on the agenda is experimenting with content.
We know this can feel slightly scary as a large brand because you have an established identity and strategy already in place.
Don’t worry – you can experiment while maintaining that brand identity.
Instead, it’s about finding new ways to engage your audience while staying true to your brand’s core values. Here are some tips for how you can find the balance with experimentation.
Test New Content Formats
If your brand traditionally posts static images, try incorporating videos, GIFs, or carousels.
Video content, in particular, is seeing higher engagement rates across platforms like Instagram, TikTok, and LinkedIn. 89% of consumers say they want to see more videos from brands in 2024, according to Wyzowl.
Make the Most of User-Generated Content (UGC)
Encourage your followers to create shareable content around your brand. This works particularly well with influencers, but your customers can get involved too.
For example, enterprise software company Adobe frequently uses #AdobePartner content to show off the creative ways real people use Adobe software.
Try Interactive Stories and Posts
Polls, quizzes, and challenges are great ways to connect to and build community with your audience.
Showcase Behind-the-Scenes Content
Give your audience a glimpse into the day-to-day operations of your company. This humanizes your brand, which could build a deeper connection with your audience if they like what you do.
IBM often shares behind-the-scenes content about their technology and innovations.
Collaborate with Influencers
Industry influencers can help you reach a wider audience. Influencers have an established following, which improves engagement and introduces your brand to new potential customers.
(And if you’re just getting started, an influencer marketing platform like Influence makes finding creators, running campaigns, and evaluating performance simple.)
Experiment with Posting Times and Frequencies
It may sound like a small thing, but the timing and frequency of your posts can impact engagement. Try posting at different times of the day or increasing/decreasing the number of posts per week to see what works best for your audience.
Our top tip? Use Social’s Best Time to Post tool to see which times bring in the highest engagement each day of the week.
Social has everything enterprise brands need to experiment with and stay ahead of the curve on social media – contact us to learn more today.
You should have some ideas now for ways to experiment with your brand’s social media accounts, without going way outside the constraints you might have.
