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World of Software > News > How to Turn Off Meta AI Features on Facebook, Instagram or WhatsApp
News

How to Turn Off Meta AI Features on Facebook, Instagram or WhatsApp

News Room
Last updated: 2025/06/08 at 6:24 PM
News Room Published 8 June 2025
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Key Takeaways: Can You Turn Off Meta AI?

  • There’s no button to turn off Meta AI on Facebook, Instagram, Messenger or WhatsApp. However, you can reduce the AI’s presence on these platforms.
  • On Facebook, you can turn off the AI’s comment summaries in the “audience and visibility” section of the “settings” tab.
  • On Messenger and Instagram, you can mute Meta AI using its “information” tab. 
  • WhatsApp lets you mute Meta AI’s notifications when you click the AI icon. 
  • If you’re in Europe, you can object to Meta AI using your data for training by filling out a form on Facebook’s help page. 

Facts & Expert Analysis: Meta AI Training & Features

  • Key Meta AI features: Meta AI can perform a variety of tasks on Meta’s platforms, including answering questions, making recommendations, generating images and suggesting responses for chats and comments.
  •  The NOYB fight: In 2024, European privacy group NOYB filed complaints in 11 countries against Meta AI for using people’s data for training. Meta paused its plan for almost a year, only to resume it in April 2025. It notified EU users of the AI training plan and added an opt-out form.1 
  • Meta AI, take it or leave it: Our research shows that Meta aims to integrate the AI systems into all of its platforms. There is no option to turn off the AI, and it seems unlikely that Meta will consider that option in the future.

While Meta AI is a great smart assistant, it comes with privacy and ethical concerns. Meta uses your posts to train its AI, and if you’re outside the EU, there’s no option to opt out of this data usage. If you want to learn how to turn off Meta AI on Facebook, WhatsApp and Instagram, the unfortunate news is that it’s not possible.

However, our technology experts have discovered smart ways to reduce the AI’s presence on your social media platforms and protect your online privacy. We’ll show you how to turn off Meta AI features to give you more control while using these social media platforms.

Meet the experts

Learn more about our editorial team and our research process.

There’s no “toggle off” button that would allow social media users on Facebook to turn off Meta AI entirely. Trying to mute the AI using Facebook’s search button doesn’t work either. 

Try Facebook Lite

However, we observed that the AI doesn’t appear on Facebook Lite (mbasic.facebook.com). This stripped-down version of the Facebook mobile app is a basic site designed for users in developing countries with slower internet connections or older phones.

If you use the regular Facebook app or website, the best way to avoid Facebook’s AI assistant is to disable Meta AI comment summaries.

Meta AI summarizes comments under posts, letting you quickly catch up on conversations. You can turn off AI summaries via Facebook’s “settings and privacy” tab. This guide provides step-by-step instructions for this process, so you can make Facebook a little more private.

  1. Go to Settings and Privacy

    Log in to your Facebook account and select your profile picture in the top-right corner of your screen. In the dropdown menu that appears, click on “settings and privacy.”

    Settings and Privacy
  2. Click on “Settings”

    In the “settings and privacy” menu, click “settings.”

    facebook settings
  3. Select Posts

    Under “settings,” scroll down to the “audience and visibility” section and click on “posts.”

    facebook posts

Meta gives you only the option to mute AI on Messenger. Below are the steps to follow. 

  1. Open Facebook Messenger

    Open the Facebook Messenger app on your phone and enter your login details.

    open facebook messenger
  2. Click the Search Bar Arrow

    Click the search bar at the top of your Messenger app. Next, select the blue arrow button that appears.

    blue arrow button
  3. Click the Information Button

    Click on the “i” (or information) button that appears after you select the blue arrow button.

    information button
  4. Click on “Mute”

    Click the “mute” button, which is represented by a bell icon, which will stop it from making suggestions

    mute messenger ai
  5. Choose the Mute Period

    Specify the time period for muting the AI: 15 minutes, one hour, eight hours or 24 hours. You can also mute it permanently until you decide to change it.

    messenger mute period

You can’t entirely disable Meta AI on Instagram, but you can mute it. Muting Meta AI on Instagram will stop it from sending suggestions. Here are the steps to follow. 

  1. Open Instagram

    Open your Instagram app and log in with your credentials.

    instagram homepage
  2. Click the Meta AI Logo

    Click on Meta AI’s circle logo — a purple and blue circle button — that is at the bottom of your Instagram app.

    instagram ai button
  3. Click the Information Button

    Look for the “i” icon on the right side of your screen and click on it to bring up Meta AI’s information page.

    instagram information button
  4. Click on “Mute”

    On the Meta AI page, click on “mute,” which is located beneath a bell icon. This button should be on the right side of your screen.

    instagram meta ai page
  5. Choose the Mute Period

    Toggle on the button beside “mute messages.” When you do that, a pop-up menu will open asking you to pick the muting period. Select “until I change it” to permanently mute Meta AI.

    instagram mute period

There’s no button to remove Meta AI from WhatsApp directly, but you can mute the AI’s notifications. Follow these steps to improve your data privacy on WhatsApp.

  1. Click the Meta AI Logo

    Open WhatsApp and click on the circular blue and purple Meta AI logo at the bottom of the screen.

    whatsapp meta ai
  2. Click on “Meta AI”

    Navigate to the top of the page and click on “Meta AI.” This will take you to the dedicated Meta AI profile.

    meta ai button
  3. Click on “Notifications”

    Under Meta AI’s profile, click on “notifications,” which is represented by a bell icon.

    notifications meta ai
  4. Set the Mute Duration to “Always”

    Toggle on the “mute notifications” button and set the duration to “always.”

    mute period whatsapp ai

Meta trains its generative AI models using billions of datasets, including texts, pictures, videos and audio. Much of this data comes from publicly available information and licensed data, while some data comes from less copyright-friendly sources. Meta also uses information that users share on Meta products like Facebook, Instagram and WhatsApp.

For instance, if you post a picture on Facebook with a caption, Meta AI scrapes that data to train its large language model (LLM). However, Meta avoids personal information, like private messages between friends and family. Even if you don’t use a Meta product, Meta can still process data about you if someone shares your information on its platforms.

If you’re in the EU, you can object to Meta AI using your data for training purposes via the Facebook and Instagram apps. In the privacy centers, look for a notification or section titled “AI at Meta” and click “object.” You’ll have to fill out a form stating why you don’t want Meta to use your data. However, this option isn’t available on WhatsApp yet. 

Final Thoughts

Unfortunately, you can’t turn off Meta AI directly on Meta’s platforms, but you can reduce its influence. You can turn off comment summaries on Facebook, as well as mute the AI on Instagram and WhatsApp. If you’re living in the EU, you can also object to Meta using your data through Facebook and Instagram’s privacy centers.

Which Meta platforms do you use? What are your concerns with Meta AI and keeping your data secure? Were the steps in this article easy enough to follow? Share your thoughts and insights with us in the comments section below. As always, thanks for reading.

Sources:

  1. (Preliminary) noyb WIN: Meta stops AI plans in the EU — noyb


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